Marketing Coordinator, Assistant, Digital Expertise

JOANNE

ROOKE

****

Brewer

Drive

Plano,

TX

75024

972-***-****

*********@***.***

TEAM-

FOCUSED

MARKETING

AND

E-

COMMERCE

PROFESSIONAL

Relationship-

focused

team

player

committed

to

supporting

internal

and

external

partners

to

achieve

brand

excellence

and

profitability.

Combines

marketing

knowledge

with

outstanding

verbal

and

written

communication

skills

to

successfully

deliver

high-

quality

results

in

a

deadline-

driven

environment.

Balances

keen

attention

to

detail

with

effective

listening

skills

to

drive

accurate,

efficient

results

while

building

team

morale.

A

valuable

asset

to

any

organization

that

requires

influential

relationship

marketing

strategy

and

delivery

to

accomplish

business

objectives.

PROFESSIONAL

EXPERIENCE

UT

SOUTHWESTERN

MEDICAL

CENTER

–

DALLAS,

TEXAS

Web

Content

Specialist

2013-

Present

! Handle

and

manage

content

updates

on

all

three

University

sites

(.edu,

.org,

.net)

! Execute

monthly

news

releases

for

.edu

site

! Optimize

files

and

images

for

better

search

experience

! Develop

and

oversee

content

for

lab

web

pages

and

deluxe

clinical

profiles

! Manage

and

maintain

article

SEO

and

Meta

Data

! Assist

with

the

development

and

implementation

of

new

hospital

website

(William

P.

Clements

Jr.

University

Hospital)

! Complete

weekly

and

monthly

site

audits

for

quality

assurance

! Utilize

Alfresco,

Proto,

QuickBase,

Eventum,

and

Adobe

Creative

Suite

for

content

set

up

and

reporting

FOSSIL

–

PLANO,

TEXAS

E-

Commerce

Web

Content

Administrator

2013

Audit

seven

brands

on

portfolio

website

WatchStation.com

!

Complete

product

set

up

including

naming,

pricing

technical

copy,

descriptive

attributes,

search

!

keywords,

thresholds,

images,

and

merchandising

SKUs

onsite

Collaboratively

plan

delivery

updates,

assortment

sheets,

and

markdowns

!

Submit

copy

jobs

to

appropriate

brand

teams

!

Partner

with

Merchandise

Analysts,

product

groups

and

photo

studio

to

meet

marketing

image

needs

!

Utilize

WebSphere

Commerce,

WorkFlow,

Photoshop,

Mantis,

and

JIRA

for

content

set

up

and

reporting

!

Customer

Care

Representative

2008-

2013

Advocated

for

the

Fossil

Brand

by

sharing

brand

knowledge

with

customers

daily

!

Punctually

and

effectively

resolved

high

daily

number

of

customer

problems

and

inquiries

!

Delivered

radical

customer

experiences

in

order

to

drive

repeat

business

!

Established

relationships

with

all

Brand

Teams

in

order

to

ascertain

responses

to

product

inquiries

!

Utilized

SAP,

WCA,

Cybersource

and

other

programs

to

facilitate

Ecommerce

transactions

!

Manage

department

E-

Commerce

site

and

resolve

errors

and

changes

across

seven

brands

!

Coordinate

and

communicate

seasonal

brand

collateral

for

widespread

department

uses

!

Developed

and

executed

strategies

to

manage,

track,

organize

and

distribute

customer

inquiry

!

information

to

multiple

internal

teams

NEIMAN

MARCUS

–

PLANO,

TEXAS

2005-

2007

Sales

Associate

! Sold

a

diverse

line

of

high-

end

products

to

diverse

clientele

portfolio

! Developed

a

high

degree

of

consumer

relationship

interactive

marketing

skill

! Maintained

an

intricate

client

information

database

EDUCATION

! Bachelor’s

Degree,

Applied

Arts

and

Science,

University

of

North

Texas,

2010

! Academic

Certificate,

Volunteer

and

Community

Resource

Management,

University

of

North

Texas,

2010

! Diploma,

Business

Administration

Marketing,

George

Brown

College,

2008

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