Ashutosh Srivastava
Mobile: +91-981******* ~ E-Mail: ***********@*****.***,
***********@**********.***
In quest of senior level assignments in Sales & Marketing / Business
Development / Region & Market Knowledge / Manpower Development with a
growth oriented organisation
Preferred Industry: Pharmaceutical
Preferred Location:
SYNOPSIS
< An astute professional with nearly 29 years of rich experience in "Cardio
- Diabetic segment" in Sales & Marketing, Business Development, Product
Promotion, Key Account Management, Channel & Distribution Management,
Market Research and Team Management across Pharmaceutical industry.
< Last associated with Wockhardt Pharma Ltd., Delhi as Zonal Sales Manager
(Super Specialty Diabetic Division for North Zone).
< Possessing abilities in implementing strategies for augmenting business,
identifying and penetrating new market and consumer segments for business
excellence.
< Adept at handling new Products Planning, Product Rationalization, Product
Promotion and Launch as well as new client acquisition & customer
satisfaction.
< An effective communicator with a proven track record of increasing
revenues, brand building, growing brand sales and establishing beneficial
relationships with channel partners.
COMPETENCY MATRIX
Strategic Business Planning Fiscal Accountability P&L
Management
Business Planning & Analysis Business Tie Ups
Personnel Management
Sales & Marketing Business Development
Revenue Expansion
Market Intelligence Channel Marketing
Product Promotion
Service Promotion Client Relationship Management
Team Management
< Running the sales and marketing operations & accountable for increasing
sales growth and driving sales initiatives in order to achieve business
goals.
< Identifying and developing new streams for revenue growth and maintaining
relationships with customers to achieve repeat/ referral business.
< Gathering market intelligence, tracking competitors' activities &
competency mapping for keeping abreast of market trends and competitor
moves to achieve market share metrics.
< Devising & implementing pre & post marketing activities through
development of promotional print materials & web promotions.
< Providing support for product pricing and new promotional offers.
< Recognizing reliable channel partners for better depth & width of market
penetration.
< Addressing customer queries for better turnaround time & customer
satisfaction.
< Managing KOL to up-date medical faternity.
< Managing customer centric operations & ensuring customer satisfaction by
achieving delivery & service quality norms.
< Recruiting, mentoring, imparting training, refresher sessions and working
support to the sales team in order to ensure sales and operational
efficiency.
< Functioning as a Master Coach to boost the professional, soft skills &
all scientific & commercial selling approaches of the assigned team.
CAREER CONTOUR
Feb'12 - Mar'14 with Wockhardt Pharma Ltd., Delhi as Zonal Sales Manager
(Super Specialty Diabetic Division for North Zone)
Reporting to GM Sales & Marketing.
Notable Milestones
< Spearheaded the sales & marketing initiatives for 7 states in Northern
Part of India.
< Successfully established a zone and merit of being the No. 2 Zonal Sales
Manager in 2012-13.
< Managed a team of 6 Regional Managers and 34 Territory Managers in the
zone (Before leaving the company, handled a team of 4 Regional Managers).
< Effectively transformed the team from the mindset of commercial selling
to scientific selling.
< Enhanced revenue and developed very high and confident knowledge partner
team with customers.
< Developed very strong knowledge partner team with the Top Diabetologist
of the Zone.
< Functioned as a coach in developing their soft skills and worked on the
basics to get the focus back on the Doctors rather than the distributors.
< Instrumentally launched 'Wosulin Task Force' in North Zone.
< Credited with revolving 'Sales Trophy' in 2012.
Dec'08 - Jan'12 with MSD Pharmaceuticals Pvt. Ltd. as Area Business Manager
Notable Milestones
< Instrumentally involved in selection of field force in Organon for CV
division.
< Successfully launched:
< CV division in Organon.
< Singulair in R&D division in 2010.
< Attained zero attrition since the time joined MSD and shifted to R&D
Division & Derma Division as well as become No.2 Area Manager in AI Derma
Division during 2011-12.
Feb'89 - Dec'08 with Sanofi - Aventis Pharma, Chandigarh (Cardio - Diabetic
Segment)
The Growth Path
Feb'89 - Mar'00 Medical Representative at Hoechst (India) Ltd.,
Delhi, Amritsar & Ludhiana HQ
Apr'00 - Dec'00 Field Executive, Delhi HQ
Dec'00 - Dec'08 Area Manager, Chandigarh
Notable Milestones
< Distinction of being one of the members of task force, before the launch
of Cardiac & Diabetic Drug in Indian Market.
< Successfully launched and established Cardace, Amaryl, Frisium, Allegra,
Insuman & Lantus as Medical Representative.
< Managed 3 teams as Area Manager - Cardio, Dibeto & Neuro.
< Credited with:
< Sales Champion Award in 2005.
< Cardio Trophy in 2006.
< Contributed in making one of FE selected for MD Trophy in 2010.
< Instrumentally promoted 4 FE as Area Manager and developed KOL in North
as Area Manager.
PREVIOUS ASSIGNMENTS
Dec'86 - Jan'89 with Walter Bushnell Ltd., Delhi as Medical Representative
Aug'85 - Dec'86 with Chemo Pharma Ltd., Delhi as Medical Representative
CERTIFICATIONS
< Ethical Sales & Marketing.
< Importance of Compliance in Pharmaceutical.
SCHOLASTICS
< B.Sc. from Delhi University in 1985.
< Distinction of being a Founder Member of "Petal" Magazine in
College.
IT Skills: Comprehensive exposure to Windows, MS Office and Internet
Operations.
PERSONAL DOSSIER
Date of Birth: 23rd September, 1964
Address: III - A / 99, Rachna, Vaishali, Ghaziabad, Uttar Pradesh,
India - 201010.
Linguistic Abilities: English and Hindi