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Archana Chettiar
EC-***/*** Aries Coop Housing Society Evershine city Avenue Sector 2
Gokhiware
Vasai East Thane 401208 **********@*****.*** 989-***-****
Objective: Professionally accomplished E-Business Manager with knowledge
of handling and executing e-commerce business. I am looking for an
opportunity to enhance my knowledge and skills with a company that provides
an engaging atmosphere.
Summary: Total experience of 11+ years with 5+ years in Online/E-commerce
Domain with knowledge of Consumer Electronics, Retail, Kids Toys, Beauty,
Skincare and Print Media. Possess excellent communications skills with
multi tasking abilities.
Work Experience
Started my own Business and also work as a freelance content writer April
2013 - till date
E-Business Manager at PrintBindaas Pvt Ltd March 2012 - April 2013
An online printing solution provider for B2C and B2B business consumers
Accomplished
* Design services successfully initiated and executed for business and
marketing collaterals.
* Gifting products introduced and marketed to business and direct
consumers.
* Worked with the team to increase the sales from 10 lakhs to 25 lakhs
during the year
* Successfully recruited and mentored a team of 3 executives.
* Evaluated and negotiated prices on courier services and logistics
Responsibilities
* Managed the development and execution of marketing initiatives
* Managed Key accounts and developed new business avenues as well
* Responsible for promoting products and services directly to on-line
customers
* Developed and managed design and marketing of new programs
* Identifying, managing and evaluating on-going web alliances and
partnership
* Responsible for contract negotiation and system integration
Freelance Project: Customer Support and Set-up of Operations for a start-up
company for beauty and skin care products June 2011 - January 2012
Accomplished
* Framed and set up processes rules for customer support, customer
retention, customer relationship management
* Successfully Setup Order and Delivery Management Process
* Managed the Product Catalogue along with uploads of various brands in
cosmetics and skincare
* Managed and maintained inventory of products
Manager E-commerce at The Bombay Swadeshi Stores Limited July 2010 - June
2011
A 106 year old retail company that sells traditional Indian products to
customers both in India and abroad
Accomplished
* Successfully initiated a makeover and development of the website
* Developed the concept and executed the same within three months
* Developed and successfully executed new processes for website
management, handling customer queries and catalogue management.
Responsibilities:
* Managed the development and execution of the website and marketing
strategies
* Promotions of products directly to on-line customers in India and
abroad
* Set up logistic partnership and negotiated rates.
* Web alliances and partnership with other companies like Clear trip etc
and websites like compare the Bazaar, I-mint, gift social, gift cards
India, Infibeam, Taj online, and Indiatimes.
* Responsible for contract negotiation and system integration
* Responsible for customer support, customer retention, customer
relationship management, customer engagement and customer acquisition
Manager E-commerce & Corporate at Mitashi Edutainment Pvt Ltd April 2008 -
May 2010
Company in Consumer Electronics and Educational Kids Toys for the last 20
years and a major brand in the TV video game industry
Accomplished
* Increased Sales turnover to 6cr in 08-09 from 3.5cr in 07-08
* Revamped and executed a new website for Mitashi
* Contributed to the Company turnover by at least 15% percent for the
year 08-09
* Recruited and developed a team of highly motivated individuals with
skills to oversee every aspect of E-business
Responsibilities:
* Mentoring and handling a team of 7 executives
* Designing and implementing website marketing plans and strategies
* Managing the development and execution of marketing strategies
* Identifying, managing and evaluating on-going web alliances and
partnership that included corporate like Bharti Airtel, Sun Pharma,
Glenmark, HLL, Mahindra & Mahindra, Wallace Pharma, JB Chemicals,
Ranbaxy
* Promoting products and services directly to on-line and offline
customers
* Developed, managed marketing of new programs
* Responsible for contract negotiation and system integration
* Responsible for customer support, customer retention, customer
relationship
Business Development Manager at Sadhrta Retail Pvt Ltd a February 2007 -
March 2008 (An IT company setting up a new shopping website for all
products from A-Z
Accomplished:
* Successfully promoted the website in Malhar 07 and IEEE 07
* Managed a portfolio of 17 Vendors within three months
* Initiated and partnered with Madura Garments, Bajaj Electronics etc
for their product catalogue to be showcased on the upcoming website.
Responsible:
* Handled a team of 3 Business development executives
* Development of vendor management systems the shopping website
* Handle customer acquisitions for the e-retailing site.
* Responsible for contract negotiation and system integration
* Responsible for Customer support, customer retention, customer
relationship
Translator, moderator and Interpreter at Kissamago Professional Services
Marketing Research Agency September 2003 - January 2007
Accomplished
* Awarded the Best Performer for a research done on Financial Metrics
* Worked with companies like HLL, AC Nielsen-ORG Marg, HRG, Path
Finder's, IMRB and Lintas
* Rendered correct concepts/meanings between source and target languages
conveying clarity, tone, and style from one language into another
* Provided strict renditions of the messages including every detail of
the conversation
* Interpreted during research and qualitative customer visits held
within Indian projects - Provided simultaneous translation of oral and
written information from Hindi and Marathi to English and Marathi and
Hindi from English, as needed.
* Moderated research groups for FMCG products and more.
* Provided professional translation services for project discourses and
interviews held for different focus groups for different consumer
segments.
Customer Service Associate at Zenta Technologies August 2002 - July 2003
* Adjudged the Star performer of the month for the highest collection
* Provided customer service and account management support services for
the security group of American Express Credit cards
* Handled incoming queries from customers
* Managed and resolved customer complaints regarding fraudulent service
charges on their card accounts
* Handled collection of amount accrued on customer credit card accounts
in the US.
* Handled upset and escalated calls.
* Maintained and updated outbound call reports.
Education
. Dual-MBA in E-commerce and Operations from Institute of Business and
Retail
Management (2012-2014)
. Masters in Commerce (M.com), specialization Marketing Management, from
Narsee Monjee College 2004
. Bachelors of Commerce (B.Com) Accounts, Exports and Industrial
Psychology from Narsee Monjee College of Commerce and Economics 2001
. H SC from Narsee Monjee College of Commerce and Economics 1998
. High School SSC, English, PCM from St. Joseph's Convent High School
1996
Certifications: Advance Program in Social Media Marketing IAMAI & NIIT
Imperia October 2010
Interests
Reading, writing blogs, travelling, adding to my knowledge and new
technologies
Personal Details:
Date of Birth: 25-01-80
Family Background: Mother - Teacher Sisters- Both working
Archana Chettiar
Mumbai Date