Digital Marketing strategist, SEM, SEO, Lead Generation
Resume:
Gary Dominguez
**** ******* *****, *****, ** ****4
****@***********.***
http://www.youtube.com/user/garyd1909
CAREER PROFILE
Nine years of marketing experience, 6 years of web development and three
years of radio management experience in promotions, engineering live
broadcast, On-Air, hip hop formatted mix show, live endorsements, radio
venue hosting, live on-air/on site production, planning, staffing,
training and digital sales. Tenacious in market research and digital
marketing. Highly effective in the fields of, marketing, promotion,
public relations, sales, and communications. Collaborate with Account
Executives to train, develop, measure, and manage business proposal for
the digital department and revenue opportunities for radio including and
excluding ratings focus.
CORE STRENGTHS:
Communications
Training
Local sound
Leadership
On-Air Production
Promotions
Prospecting/ New Client Development
Social Media Specialist
Data Analysis
Digital Marketing Specialist
Goal Oriented
Web Development
SEM Specialist
SEO programming
Lead Generation
PROFESSIONAL EXPERIENCE
digital kiko 2013 - Present
Business Consultation Digital Marketing
Managing KPIs (Key Performance
indicators)
Discovering strategy, tactics, and
objectives for business managing ROI
Developing business models for maximum
ROI
Data analysis (Marketing
ventures/Expenses/)
Implementation of all training needed
Evaluation of business infrastructure
Monetization system
Creating optimal business performance
Implementation of business goals
Customer Client relations
Post click conversion monetization
Landing page strategies 2012 to 2013
Lead generation for digital strategy
BMP Radio
Account Executive for ESPN
Contact prospective customers to sell radio time for broadcasting
station.
Communicate with other departments to assure quality service in placing
orders and arranging promotional events.
Maintain account lists and solicit new business.
Develop and maintain relationships with clients by providing top quality
service.
Prepare promotional plans, sales literature, and advertising proposals.
Responsible for exceeding sales budget and collection of sold accounts.
Attend sales meetings, training sessions, and client remotes.
CoX Media Group 2006 to 2012
Digital Sales
Maintain and develop client relations to implement new accounts in the
digital department to meet monthly goals.
Maintain effective communications with clients and employees to ensure
maximum knowledge of digital sales.
Develop and implement creative and innovative marketing projects to
exceed monthly goals.
In charge of six organization websites through updates, creative
advertisement, web optimization and content management.
Perform routine daily, weekly, and periodic updates of online text,
photographs, and forms.
Maintain website's format and navigation to ensure continuity and
standardization.
Evaluate, track, and report usage of the organization's websites and
recommend improvements to existing Internet sites for increased
effectiveness and efficiency.
Utilize analyses and usage trends to establish and maintain cooperative
working relationships with other departments and Account Executives.
Monetization of client's digital media campaigns and optimization of
digital campaigns for higher ROI/conversion rate for post click action
utilizing SEM and landing pages.
Promotions Manager
Led a team of thirteen personnel with full responsibility for work
assignments, scheduling, performance review, disciplinary action, and
long-term career in planning/development/promotion.
Responsible for networking with the station's programming department and
sales department.
Developing marketing strategies and tactics to improve station viability
on the street and create brand awareness.
In charge of organizing and coordinating station events, and arranging
on-air contests to increase the visibility of the station in the
community.
Maintained strong and positive relationships with appropriate station
contacts/clients.
Knowledge in radio buying as well as streaming, digital and new media.
Responsible for broadcast engineering at on site radio events.
Produced and executed on-site station events and concerts with 100%
satisfaction through the training and development of the promotions crew.
On-Air Talent
Communicate daily with the show producer and program director to ensure
program goals are met.
Developing interactive programming to ensure engagement with audience.
Assist the show producer with daily strategies, story angles and guest
ideas and acquisition.
Interact on-air with support staff to maintain high ratings.
Interacted with audience on-air and via social media, texting and website
blog.
Maintain strong contacts and relationships with local businesses.
Created multiple forms through show skits/bits and sections to create
alternate revenue streams for sales personal/company.
Communications
Strong communications
Public speaking experience
Presentation experience
COMPUTER SKILLS
Microsoft Publisher, Word, Excel, Power Point
Adobe- Audition, Photoshop Illustrator, Dream Weaver
Final Cut Pro X
HTML/CSS/XML/PHP/HTML 5
Flash Design
Word Press
CMS include Wordpress, Weebly, Jumbla, Rex
Constant Contact (email marketing
Snapenguage
Vimeo
Google Analytics/adwords MCC/retargeting display
Google sitemap submission/webmaster tools
Yahoo/Bing SEM
EDUCATION
Howard College 2005 - 2005
Marketing/Business Management 2006 - 2008
San Antonio College
Professional Development
Business Management
Business Consulting
Sales and Marketing
Leadership Skills
Presentation Skills
Business Proposals
References Provided Upon Request
Contact this candidate