Sales Marketing

CALEB MACGILLIVRAY ***-*** Mayfield St. Ottawa, ON, K1L

7W1

E: *****************@*****.***

T: 647-***-****

SUMMARY OF QUALIFICATIONS

. Hold a Post-graduate certificate in Corporate Communications & Public

Relations

. Exceptional oral and written communication skills and experience

developed through my diverse professional experience in sales,

journalism, public relations, communication and marketing

. Extensive knowledge and command of social media

. Experience coordinating and marketing events for theatres, festivals,

and in the not-for-profit sector

. Demonstrated ability to effectively liaise with clients and key

stakeholders

. Strong foundation writing for online materials, including marketing

assets, social media, and website content

Computer/Software: Microsoft Office, Cision, MR2P, InDesign/Photoshop,

Web/Html, Google Analytics, Social Media: Facebook, Twitter, WordPress,

Joombla (CMS), Flickr, HootSuite, Constant Contact, Mail Chimp

Languages: Intermediate French (with advancement expected)

PROFESSIONAL EXPERIENCE

Box Office Liaison/TicketWindow.ca

June-October, 2014

Client Liaison/Executive Assistant

. Assisted numerous clients with software support, marketing asset

development, and email campaigns

. Developed graphics and marketing tools for client's events,

performances, and festivals

. Restructured and reproduced effective web content for websites and

online marketing campaigns

. Coordinated with Charities (Power of Hope, Leukemia & Lymphoma Society

of Canada) to establish volunteering partnerships and help to

fundraise at events

Cabinet Office, Government of Ontario

March-May, 2014

Internship, Digital Communications

. Maintained Government of Ontario Twitter/Facebook/Flickr accounts for

increasing user experience and engagement

. Flagged and responded to online questions, comments, concerns on

social media accounts to best represent the Government of Ontario

while maintaining policy and procedures

. Analyzed social media and web based platforms with Google analytics to

help front-end developers increase web traffic to Government of

Ontario web pages and market initiatives at full capacity

. Developed social media content for key Government of Ontario

initiative rollouts

. Assisted with special events, including videography, for the Premier's

Office and ministries

. Retrieved information for Cabinet Office and Premier's Office from

external ministries and governments on time sensitive and important

projects.

Nadine Lalonde (Author), Ascension

2012-2014

Editor/ Communication Planning Work Project (Student Placement)

. Edited grammar for recently published novel Ascension

. Developed a communication plan and social media strategy to promote

and market author's novel to target audiences

. Created and initiated WordPress account/blog for author to engage with

audiences

. Developed two biographies for author's future online and offline

publications

Banner Publications

2011-2013

Newspaper Reporter

. Wrote nearly 400 weekly articles about community and council issues in

two municipalities

. Coordinated as well as executed interviews with public figures,

community residents, and corporate representatives relevant to

coverage

. Maintained correspondence with municipal staff, elected officials, and

key community figures for continual coverage on recent developments

Sales Associate/Promotions

2008-2013

Boutique Topaz and Company

. Participated in the development and implementation of key promotion &

marketing initiatives to create awareness and increase sales

. Developed sales posters, business cards, social media and web content

to drive sales and promote the company's services

. Trained staff to meet sales targets and ensure customer satisfaction

EDUCATION

Post-graduate Certificate in Corporate Communications and Public Relations

June 2014

Centennial College, Pickering, ON

. Courses: Media Relations, Strategic Communication Management and

Planning, Copy-editing, Event/Project Management, PR Writing, PR

Measurement and Analysis

B.A. Political Science

2008-2012

Kings University College at the University of Western Ontario, London, ON

Continuing Education: Web development Coursework

2007

Fanshawe College, London, ON

COMMUNITY VOLUNTEER & ACHIEVEMENT

Carrefour des femmes du Sud-Ouest de l'Ontario

July 2014

. Contributed to community outreach efforts at festivals in London and

Woodstock

Dessert Pawty, Oasis Animal Rescue and Education Centre

Sept-Dec 2013

. Collaborated with Centennial college teammates to plan, coordinate,

and execute a charity event with all proceeds donated to the Animal

Rescue

. Responsibilities included media relations coordinator, speech writer,

and event speaker

. Successfully helped raise over $1400 for the charity

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