Marketing, Product Marketing Management, Sales, Public Relations
Resume:
JON OLIVAN
Los Angeles, California
**********@*****.***
PROFESSIONAL PROFILE
Demonstrated expertise in the development of marketing campaigns, advertising design, sales strategies,
product management, special event coordination, trade show promotions, social media platforms,
media relations and public speaking. Strong managerial and analytical abilities, attentive listener,
excellent troubleshooter, diplomatic problem solver and skilled negotiator.
Makes executive-level decisions quickly and effectively. Balances the big picture with attention to detail.
Manages projects on a timely basis and within budget. Enjoys diverse and challenging responsibilities.
EXPERIENCE
Diamond Game Enterprises, Chatsworth, CA
Senior Director of Marketing & Product Management--Retail Division 2011 – 2014
Supervised Diamond Game’s entire retail sweepstakes division including all product development,
marketing and sales promotions, manufacturing and retail distribution to convenience stores and
other retail outlets
Since 2010, increased the brand’s net sales revenues by an average of nearly 20% per year
Launched innovative new lines of products and introduced new industry retail price points to
expand market share utilizing cutting-edge flexographic industrial print technology
Managed a 10 member Southern U.S.-based sales team and support staff on a day-to-day basis
Originated effective new sales expansion strategies including the introduction of retail operator
customer loyalty programs, targeted product promotions and sales team incentives
Reduced production and overhead costs by up to 15% per year from product manufacturing
refinements and skilled renegotiation of vendor contracts
Maintained responsibility for the division’s fiscal needs including budget preparation, monitoring
expenditures, tracking inventory and forecasting sales projections
Analyzed monthly sales data to determine consumer trends and key retail performance indicators
Diamond Game Enterprises, Chatsworth, CA
Marketing & Promotions Director, Corporate Division 2005 – 2010
Directed Diamond Game’s marketing and promotion efforts for both its class II and class III video
slot gaming machines to increase customer retention and sales revenue growth
Developed and implemented an average of 25 targeted, on-site promotions per year for company’s
roster of gaming machine products at various casino, bingo hall and other locations nationwide
Revitalized the company’s longtime trade show booth participation by leveraging more interest and
industry awareness of its latest game titles and product technology through innovative promotional
efforts
Produced effective gaming industry advertising, corporate publicity, sales and marketing
materials and improved website design
Jon Olivan 1/2
Consultant, Los Angeles and Orange Counties 2004 – 2005
Marketing, Special Event and Public Relations
Executed successful media relations coverage for various for-profit and non-profit business clients
Generated widespread broadcast, print and internet news coverage which directly resulted in one
Orange County non-profit client receiving a $2 million dollar lump sum contribution allowing them
to acquire and save an endangered Fullerton landmark
Coordinated news conferences and various special events including the memorial celebration
for pop vocal legend Ray Charles
Castle Green, Pasadena, CA 2002 – 2004
Director of Marketing and Special Events
Initiated various marketing, sales, advertising and promotional efforts for this historic Southern
California special event site (the former Green Hotel) for a high volume of weddings, film shoots,
sales meetings and other special event bookings throughout the year
Increased revenues by 29% over a two-year period by expanding the client base, promoting this
landmark to the local business community and outreach to Asian, Hispanic and LGBT communities
Administered the venue’s annual operating budget and tracked monthly expenditures
Collaborated with a high volume of event coordinators, caterers, lighting & audio companies, DJs,
film crews and others to maximize the Castle Green’s special event capabilities
Metropolitan Theaters Corporation, Los Angeles, CA 1989 – 2001
Manager of Special Events and Locations
Launched a new company division to market this longtime Southern California theater chain’s historic
properties to film and television production companies, location managers, event planners and outside
promoters–particularly its flagship Orpheum Theater in downtown Los Angeles–for location filming and
special event use
Managed the chain’s 12 Southern California-based theater and drive-in locations for filming and event
use including the Million Dollar, Los Angeles, Palace and Tower theaters which generated critical
ancillary revenues allowing these sites to remain in operation for first-run exhibition despite
diminishing movie-going attendance
Developed ambitious, new marketing and promotional materials utilizing stunning, newly
commissioned architectural photographs of the chain’s landmark properties to elaborately highlight
each event site’s unique characteristics and versatility
Served as spokesperson for president, Bruce Corwin–whose family had operated the company’s
Broadway/L.A. historic theater properties for over three generations
Established the non-profit Friends Of The Orpheum organization to raise funds to save and restore the
Orpheum Theater as well as to produce various year-round fundraising events
Produced classic movie programs (including eight annual Spook-a-thon Film Festivals), jazz concerts,
variety shows and other events; orchestrated key advertising and publicity efforts; managed stage
crew and volunteer staff
Designed and implemented new websites for the Orpheum and Tower theater properties
Cultivated key business relationships with civic leaders, entertainment industry and community
organizations to spark interest in reviving these Broadway district theaters
EDUCATION
B.A. Communications, Cal State University Dominguez Hills
Jon Olivan 2/2
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