Manager Assistant

Jaime Sikora

**** *. ******* ***. * Chicago, IL *0613

847-***-**** ********@*****.***

EXPERIENCE

Search Account Manager

June 2014-Present MindShare World (Catalyst) Chicago, IL

Manages search strategy & client communication on one account with five separate business units with an

annual budget for search & social of ~10M

Recommends targeting, KPIs, and strategy for paid social promotion on Facebook, Twitter & LinkedIn

Manages & trains two associate level employees

Creates PowerPoint presentations for clients that illustrates paid search strategy and tactical approaches

Makes daily optimizations, including bid adjustments, adding negative keywords, adding placement

exclusions, adjusting creative, and utilizing Marin bidding portfolios

Coordinates with media planning to recommend budgeting, projections, and creative strategy across all

channels

May 2012-May2014 3QDigital (formerly PPC Associates) Chicago, IL

Search Account Manager

Made strategic decisions on paid search accounts, optimized towards client objectives

Managed $300K/month paid search spend across several accounts (B2B, lead generation, eCommerce)

Maintained successful relationships with clients, communicated recommendations and performance

Worked daily with AdWords (search, GDN, remarketing), Bing Ads, Microsoft Excel, and Marin

Created agendas & lead weekly client calls; presented in-person QBRs

Created PowerPoint presentations & graphs to help illustrate the story behind the data

Conducted competitive analyses & made strategic recommendations based on findings

Built out accounts from scratch – conducted keyword research, created remarketing lists, created & tested

conversion pixels, suggested ad copy, suggested landing page optimizations

Conducted daily maintenance of accounts – negative search and content reviews, keyword bid adjustments,

keywords & managed placements additions

Tested various google betas – gmail sponsored promotions, search companion targeting, in-market

segments, etc.

Delegated tasks to associates; provided guidance, training, and feedback on task execution

Contributed to the company blog - http://3qdigital.com/author/jaime-sikora/ (has been picked up by

SearchCap)

August 2011-May 2012 3QDigital (formerly PPC Associates) Chicago, IL

Production Assistant/Production Manager

Worked daily in the AdWords and BingAds interface, pulled campaign, ad performance, search query,

placement, and geographic reports for account managers

Suggest keyword bid adjustments, advertising creative, negative keywords, and placement exclusions to

account managers

Built out keyword and ad upload sheets

August 2007-July 2011 Sun-Times Media Chicago, IL

Executive Assistant

Supported the Vice President of Corporate Advertising, three managers and sixteen account executives

Coordinated special projects, such as scheduling training sessions on new software for 300 employees

Managed Outlook calendars, inboxes and contact databases; scheduled weekly business travel

Managed ordering, invoices, scheduling, and general office upkeep for the corporate sales department

EDUCATION

University of Illinois at Urbana-Champaign, 2004 Bachelor of Science, Advertising

QUALIFICATIONS

Knowledge of Excel & PowerPoint

Certified in AdWords Fundamentals, Advanced Search, and Display; Experience with Analytics

Experience with Facebook, Twitter, LinkedIn & Shift's interface

Over 200 Twitter followers, with 75+ being from the paid search sphere

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