Sales Marketing
Resume:
Chris Parsons ** Davidson Drive, Acton, ON L*J *A*
****************@*****.***
LinkedIn:
http://ca.linkedin.com/in/chrisaparson
s
Marketing Leadership Profile
Results oriented Marketing Leader adept at managing the implementation of
high-profile marketing programs. Create integrated strategies to develop
new and/or existing customer sales, brand/product development, and media
endorsement. A leader who effectively builds relationships and engages his
team to optimize his performance.
Career Synopsis
NEWEGG.COM Jan 2014 -
Present
Senior Director of Global Marketing
Lead the Global marketing strategy and business development for expansion
into 50 countries. Extensive experience developing multi-
channel marketing and brand strategies to increase revenues and market
share.
. Defined the go-to-market strategies and launched into 8 countries (UK,
Ireland, Poland, Netherlands, Australia, New Zealand, India & Singapore)
. Selected international partnerships to enable successful launch into new
markets
. Developed high level strategic roadmap and detailed project plan for
expansion over the next 2 years
NEWEGG.CA Jan 2013 - Jan
2014
Country Manager Ecommerce
Led the general management of Newegg Canada Inc., with primary
responsibility for financial performance, talent acquisition, employee
development, marketing and brand awareness, customer acquisition, product
procurement and customer experience.
. Defined growth strategy and outlined execution of marketing and
merchandising initiatives to increase revenue 30% from 2012 to 2013 vs. a
20% plan.
. Increased local inventory of merchandise managed by Canada supply chain
operations from 1.2 Million to 6.2 Million.
. Increased female customer representation from 5% to 30% of total traffic
via acquisition vehicles
. Implementing several innovative tactics including customer pick up,
launch of Newegg Premiere, Newegg mobile app, Social Gifting / Bidding,
eBay store, Master Pass, V.me and Visa debit
. Defined KPI metrics and implemented systems to measure and frequently
monitor performance including sales, inventory, margin, customer service
and returns
NEWEGG.CA June 2012 - Jan
2013
Director of Marketing Ecommerce
Directed and developed end-to-end marketing strategies.
. Launched an aggressive marketing campaign to increase new visitors by 20%
and have had double digit sales growth to 54 Million in 2012 with a 2
million dollar marketing budget.
. Co-authored formal business and marketing plans including a 5 year road
map.
. Developed the media plan and oversee messaging for all campaigns.
. Implemented digital and social media strategy with growth of 55 % in last
6 months.
. Developed roadmap for launch of M-commerce to be launched in 2013 with a
projection of 10% sales increase.
METROLANDMEDIA (Flyerland.ca) Jan 2012 - June
2012
Director of Marketing and sales
Provided thought leadership with developing and implementing channel
strategy and tactics for Flyerland.ca as well as developing pricing
strategies and tactics.
. Developed complete business strategy and roadmap for each channel
building consensus with key stake holders. Develop and maintain digital
best practices.
. Network with Industry leaders and other business unit digital leaders to
understand and validate trends as it pertains to leveraging digital for
business value. Champion solutions that provide business development
differentiation.
WALMART CANADA CORP. Nov 2002 - Jan 2012
Director of Online Site Management and MARKETING (Aug 2009 - Jan 2012)
Led the development and execution of strategies & plans for the Online
marketing program for Walmart through a team of 30 with a total budget of
$13.6 million dollars.
. Developed comprehensive customer communication strategies, product
positioning, and marketing plans, leveraging historical information,
current sales trends, and customer research and marketplace intelligence
increasing www.walmart.ca traffic by 40%
. Developed online media program that generated $5.7 million in profit.
. Increased traffic at www.walmart.ca to over 63 million visits in 2012.
. Implemented and launched an e-mail communication program that now has
over 500,000 participating customers, with a 30% open rate and a 25%
click thru rate.
. Developed short and medium term roadmap for Mcommerce with a budget of
$250,000 and projected sales of 5% of the www.walmart.ca website
Online Marketing MANAGER (Feb 2006 - Aug 2009)
Developed a comprehensive web strategy that's attracted new prospects,
converted leads into sales, and enhanced online consumer experiences.
Managed a team of 10 staff and a budget of $2.6million dollars
. Managed www.walmart.ca, www.samsclubcanada.ca,
www.forthegreenergood.com
. Increased traffic at www.walmart.ca to over 32 million visits in 2009.
. Increased item catalogue from 5000 items to over 15,000 items.
. Created performance-driven culture to ensure accountability and personal
responsibility.
Corporate Marketing Co-ORDINATOR (Jan 2005 - Feb 2006)
Developed end-to-end marketing strategies, plans for seasonal and corporate
initiatives.
. Managed marketing strategies for three first ever corporate initiatives
in Canada: market segmentation definition, competitive analysis, and
multi channel strategy.
. Liaised cross functionally with marketing, legal, financial services,
loss prevention, ISD and vendors to develop Gift Registry, Shopping Card
programs and Walmart MasterCard
Web Development Co-ORDINATOR (Apr 2004 - Jan 2005)
. Developed launch plans outlining the process (end to end). Presented
launch plans to Executive Team for approval. Tracked actual unit sales
and gross margin performance of online products.
Research Marketing ANALYST (Feb 2003 - Apr 2004)
. Researched flyer distribution for effectiveness and reduced costs by
approximately 20%
Marketing ANALYST (Feb 2002 - Feb 2003)
FESTO CANADA INCORPORATED Nov 2000 - Feb 2002
Technical Inside Sales Representative
MARKS WORK WAREHOUSE Nov 1999 - Nov 2000
Business Accounts MANAGER AND Store Supervisor
FUTURE SHOP 1996 - 1999
Department Manager, Car Audio and Home Theater
EDUCATION
Marketing Program - Humber College, Ontario, Canada, 1996 - 1998
PROFESSIONAL AND SKILLED CERTIFICATES
. Newegg Power Training for Leadership
. Advanced Leadership development
. Lean Six Sigma White belt
. Walton Institute - Walmart Canada Training and Development
. Leadership Foundations - Wal-Mart Canada Training and Development
. Retail Link Wal-Mart internal system
. SAP - Data base system
. G.U.E.S.T (Great, Understand, Educate, Secure, Thank) Future Shop Sales
Technique
. Proficient in Microsoft Office
AWARDS
. International Website of the Year (2014)[pic]
Contact this candidate