Sales Marketing

Rebekah Sweeney

Summary Seasoned Marketing Manager with a comprehensive background managing highly effective communication campaigns that supported key sales, marketing and stakeholder engagement objectives.

Highlights

Media buying and planning Digital and social media strategies. P&L Management Strategic Planning Operations Management Key Account Management Turnaround & High-Growth Strategies Customer Relationship Management Staff Training & Development Contract Negotiations Budgeting & Forecasting eCommerce Email Marketing Web analytics and reporting (Adobe and google) CRM Marketing Automation: Salesforce Content management; Wordpress

1531 Clover Ln., York PA 17403 Home: 717-***-**** - *******.*******@*****.***

Account management Global marketing Direct marketing campaigns Quality leadership Mobile marketing Excellent written and verbal communicator Customer service-oriented Quantitative analysis Digital advertising Trade shows

Accomplishments Launched aggressive growth plans that helped increase customer base from 45 to 200 customers.

Experience Advertising Manager January 2013 to April 2014 US Lacrosse - Baltimore, MD

Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Collaborated with advertising and promotion managers to promote products and services. Planned and managed budgets in excess of $1.2 million. Analyzed performance of all marketing programs to identify the best opportunities for optimization. Created sales strategies to promote advertising offerings and motivate larger deals. Managed new product and content releases. Prepared detailed marketing forecasts on a daily, weekly and quarterly basis. Worked effectively in a heavily cross-functional, fast paced environment. Managed all company customer engagement campaigns. Produced engaging online marketing campaigns. Updated digital advertising (non-technical) and kept accurate reporting of advertising scheduling, defined digital road map strategies for UA, Nike, Marriott, Cascade, Maverick and Brine. Sales/marketing Director January 2010 to January 2012 Rebekah Sweeney Résumé Page 2 THATmag for women LLC - York, PA

Formulated marketing, brand planning and business-development strategies to drive revenue growth. Managed and developed account lists in various categories by selling cross-platform marketing programs for clients. Able to maintain a high level of sales activity primarily through phone, email and personal contact.

Ability to manage all aspects of delivering print and digital campaigns Integrated website analytics, chat and CRM platforms. Attended sales meetings to present/sell marketing proposals to agencies and clients. Worked with clients on brand, engagement, conversion and measurement and analyzed to establish ROI. Develop innovative integrated deals that extend across all platforms digital, social and print. Led the developed and implementation of annual marketing plans. Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. Marketing/Sales Director January 2007 to January 2008 New Horizon Productions - Schenectady, NY

Outlined marketing strategy for local radio show, Booked weekly show guests, establish contracts with show sponsors. Coordinated national vendors for the first annual Eco Show, Contracted show sponsors as well as over seventy vendors from national and US locations. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Created sales strategies to promote advertising offerings and motivate larger deals. Led concept development and organized sales and operations resources. Coordinator of Project GREEN (creating a totally green building) with collaboration of local companies donating their time and resources. Marketing/Sales Director January 2002 to January 2007 Overit Media - Schenectady, NY

Maximized sales for existing clients, lowering cost per customer acquisition, increasing customer's data base resulting in increased revenue. Managed accounts to ensure service quality. Provided creative input and coaching to clients. Increased sales by 42% in 2006 by diligently following up on all leads, orchestrating direct mail campaigns, and providing excellent account services. Expanded territory sales by contacting all customers. Led concept development and organized sales and operations resources. Managed all company customer engagement campaigns. Negotiated 24-month contract valued at $240,00 Rebekah Sweeney.

Education Bachelor of Science : Business/Marketing, 2013 UNiversity of Phoenix - Phoenix, AZ Associate of Science : Business/marketing Corning Community College - Corning, NY

Skills Account Management, Adobe, ad, advertising, billing, Budgeting, business-development, coaching, Content management, Contract Negotiations, conversion, CRM, direct mail, eCommerce, Forecasting, marketing plans, marketing strategy, marketing, Media buying, organizational, proposals, quality, radio, reporting, selling, sales, scheduling, Staff Training, strategy, Strategic Planning.