Marketing Manager

Neil Bhandar... OPTIMIZING PERFORMANCE THROUGH ANALYTICS AND STRATEGIC MARKETING

CAREER AT A GLANCE

200*-****-**** 200*-****-**** 200*-****-**** 201*-****-**** 2014

Procter & Gamble Co. Campbell Soup Co. Smithfield Beef Decision Context JPMorgan Chase

Group and EMM Group

Senior Marketing Strategy Associate Director, Director, Compliance, High Priority Regulatory Matters

and Planning Manager Analytics Director, Risk Mgmt, Office of Model Mgmt

Vice President, Founder and CEO

Director, Risk Mgmt, Decision Insights

Brand Marketing

Strategic Business Executive successful in developing highly, Driving Competitive Edge

market-relevant strategies that deliver top- and bottom-line growth for

global Fortune 500 consumer-centric organizations. Cross-functional

analytics marketer leverages domestic and international experience to

build unique product value through brand development, differentiation, Agency

Strategy and

Analytics Relationships

and market segmentation. Recognized with multimillion-dollar revenue

contributions through innovative marketing initiatives. Decisive and Brand

Marketing

solution oriented with expertise across a broad range of industries that Positioning/

Communication

Segmentation

& Promotions

manifests in measurable, sustainable brand performance.

Speaking Personally... Multi-

Credit Risk

Change

Management/ Dimensional

Q

Management

How do you get people to perform at levels beyond what they Governance

Skills

thought possible?

A. A self-confident individual can move heaven and earth, and as Merchandising/

Market

Market

their leader and manager that is my primary responsibility. Self-confident Research

Structures

teams are built in small steps, and it starts with understanding the culture

Statistical Enterprise

of a team, and the individuals’ motivators and detractors. I quickly

Modeling Projects

establish my personal credibility through tangible results and establish a

simple model of reward, recognition and opportunities that contributes

toward building their self-confidence. It is very important to have right

people on the team, with the right attitude and aptitude for a dynamic

organization to operate smoothly.

VALUE-ADD SNAPSHOT

Q What is the secret to leading large scale change initiatives

effectively?

Designed iwallet-share model

nnovative

A. Change is synonymous with anxiety for most people; when my teams

have to deal with change I share not only the end goal, but also the to draw insights into customer’s behavior,

immediate next steps and the complete roadmap to the destination. spend preferences, and identified growth

I provide the opportunity to see the big picture, and encourage regular opportunity resulting in approximately $100M

in profit in the first year.

two-way communication. I foster uninhibited dialog, laying out the

facts and avoiding speculation to establish credibility. I communicate

Generated $100M in

updates on accomplishments, short-term next steps and upcoming major revenue each

milestones, emerging risks, etc. Knowing the details of the plan and having year, 2% growth, through changes in

frequent communication keeps people engaged, and less fearful, making marketing mix studies, price elasticity,

it possible for the change to be a positive learning experience. efficient trade spend, improved forecasting,

QWhat distinct advantage will you bring to your next employer?

and modeling at Campbell Soup.

A.

Launchedshare thesuccessfully

Tide Coldwater,

Maturity of thought, desire for simplicity and attention to

which

operational details in an endeavor to develop a greater appreciation

captured 5% US market first month

for customer and clients’ needs. My experiences and training in a broad

and exceeded penetration goals by 12%

spectrum of industries where I honed these skills ranged from service-based

within the first three months at Procter &

products like credit cards to consumer products like Tide and Campbell

Gamble.

Soup; Functions from Credit Risk/Analytics to Brand Marketing; diverse

Selected taonchorCEOthe develop

work cultures from Procter & Gamble to a start-up like Decision Context;

story

and i2 and varying regulatory and control environments from Banking/

presented by the Credit Card for

Financial services to software and management consulting has reinforced

JPMorgan Chase’s Investor Day, three

the triumvirate of Maturity-Simplicity-Detail. I have quickly adapted and

consecutive years, 2011 – 2013 as Director,

transitioned across industries, functions and cultures, gaining successful

Risk Management, Decision Insights.

results in every role.

Rose Valley, PA • 484-***-**** • ********@*****.*** • http//nbhandar.blogspot.com

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