Sales Marketing
Resume:
Michelle M. O’Brien
Elgin, IL 60124
************@*****.***
SUMMARY OF QUALIFICATIONS
Results driven, hands on-creative, marketing professional with more than 10 years of experience across various channels
including digital, print, direct and CRM, seeking the next business challenge. Consistently recognized for undertaking a creative
approach to problem solving, and successfully developing and implementing integrated marketing programs. Outstanding
communication and relationship building skills with a fearless commitment to marketing excellence.
PROFESSIONAL EXPERIENCE
Masonite International Corporation
2014 Marketing Intelligence Manager
2013 Marketing/Business Development Coordinator
Partner with marketing and sales leaders to create and execute programs, and business collateral that add long-term value and
growth to Masonite’s four commercial brands. Support strategic corporate efforts by identifying opportunities, analyzing trends
and market data for a team comprised of 50 sales managers across various markets in the United States, Canada and Mexico.
• As a part of 2014 planning, implemented new branding design across all Masonite marketing materials, sales
presentations and digital components that influence four international brands, while ensuring consistency throughout all
channels. In addition to leading and executing the overarching strategy, responsible for training and educating Masonite
sales representatives on new assets
• In 2013 and 2014, planned and executed more than 20 customer events and tradeshows promoting new materials to
customers/potential clients. Planning included working with vendors, selecting signage, arranging promotional materials
and selecting products to be displayed while maintaining a budget
• Continually accomplish marketing and sales objectives by planning, developing, and executing advertising and
promotional programs throughout Masonite’s four commercial brands. Executed an internal contest among sales managers
that is increased revenue by nearly $3.5MM within Q3 2014, which was 175% above plan
• Leverage and analyze market intelligence data to identify trends and opportunity gaps in an effort to drive key strategic
sales initiatives
• Consistently acts as the main point of contact while working with outside creative agencies; responsibilities encompass
developing creative/strategy briefs, reviewing statements of work, providing feedback on deliverables, campaign execution
and reporting back on results
• Responsible for Masonite’s continuing education program which provides training and product updates to hundreds of
customers/potential clients each year leading to a 98% approval rating in the industry
Kirkland & Ellis LLP
2009 – 2013 Business Development Coordinator
Collaborated with attorneys on formal client requests by working within different parameters including collecting relevant
information about the firm such as practice descriptions, diversity initiatives, billing rates, special fee arrangements, attorney
resumes and survey results. Ensured consistency through all efforts while editing and developing firm’s marketing materials.
• In 2012, successfully executed and responded to more than 50 Request for Proposals (RFPs) that led to meeting
objectives and goals set by lead attorneys. Throughout the RFP response process, I was accountable for and managed
timely communication and deliverables among partner teams to ensure strict deadlines were met
• Managed the Business Development department’s RFP database which housed more than 1,000 categories used in
client responses
• In 2012, coordinated a photo session for more than 200 attorneys leading to enhanced digital marketing execution
• In 2009-2013, designed the firm’s Annual Foundation Booklet which highlighted a handful of organizations that
received financial support from Kirkland totaling more than $6MM per year
Michelle M. O’Brien Resume, Page 2
• Was responsible for submitting quarterly reports for various clients which provided billing information and firm data
on open matters compared to previous quarters
• Assisted in the monthly management and reconciliation of more than 1,000 attorney’s budgets; in 2012, budget
accounted for more than $18M in marketing spend within the firm
• Was an active member of Kirkland’s Community Outreach Team and involved in programs such as Working in the
Schools, Greater Chicago Food Depository, and clothing and food drives
Moving Station
2008 – 2009 Marketing Manager
2006 – 2008 Account Coordinator
Planned, developed and executed marketing plans across corporate divisions in order to drive sales for clients. Analyzed
marketing materials and business insights to determine the right mix of strategic sales initiatives for each client that would drive
topline growth within the company over prior year.
• Maintained the customer relationship management process using GoldMine which housed more than 6,700 contacts
used in 80 e-marketing campaigns and 40 direct mailings to prospective and current clients in order to increase sales
revenue
• Customized presentation materials, marketing collateral and more than 100 sales proposals to aid in potential new
client acquisitions
• Coordinated with internal digital team and managed the process to develop website logistics such as updates to
company’s resource library resulting in an enhanced user experience
• Supported the Account Management team through all new client launches and ongoing maintenance such as
developing client and team presentations, vendor selection, training guides, reference materials and adhoc correspondence
• Was responsible for running and analyzing client status reports on a weekly basis to determine where we stood in
relation to client goals
Solomon Cordwell Buenz
2005 – 2006 Marketing Assistant
Was responsible for marketing and business development efforts behind new and existing client requests. Ensured the marketing
and business development teams, and each business segment had the necessary tools in order to properly execute and drive key
corporate initiatives.
• During 2005, managed the implementation of the company’s new logo and corporate identity for all internal
documents, client communications and marketing materials
• Was responsible for receiving all incoming Requests for Qualifications (RFQs), proposals and coordinating client
interviews with department heads according to unique client requirements
• Developed and coordinated award submissions for distinguished projects based on publication requirements which led
to international recognition
• Continually maintained ongoing updates to company’s internal and external websites, and project databases that helped
to ensure consistent brand and corporate representation throughout marketing channels
EDUCATION
Bradley University
2000 – 2004 Bachelor of Science in Marketing, concentration in Professional Sales
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