Marketing and Corporate Communications

HANS KRISTIAN R. YUSAY, MBA

E: *********@*****.*** • L: 02-9327203 • M: 091*-*******

A: 43 Ilang-Ilang St., Northview 2, Filinvest Homes 2, Batasan Hills, Quezon City

Corporate and Marketing Communications

A driven individual with solid seven years of experience in the field. Takes on complex assignments, meets tight deadlines, and delivers excellence. Possesses practical knowledge in Communications and Marketing. Operates with a strong sense of urgency and thrives in a fast-paced setting. Experienced in leading teams and delegating of tasks. Service-oriented and can work well under pressure and minimal supervision. Adaptable and willing to step in wherever needed. Well versed in oral and written English and Filipino. Core competencies include:

Internal Communications • Internal Marketing • Business Communications • Strategic Communications • Organizational Culture • Crisis Communications • Events Management • Public Relations • Corporate Social Responsibility • Writing (technical and creative writing)

PROFESSIONAL EXPERIENCE

THE FOOD GROUP • Solutions Experts & Enablers Inc. • March 2012 – Present

A fast-growing restaurant business of famous international and local famous brands (KFC, Mister Donut, Tokyo Tokyo).

Senior Specialist / Supervisor

Manages two units (Internal Communication and Productions). Drives awareness of organizational announcements, brand promotions, people programs, and culture-building efforts through different collaterals, channels, and campaigns. Ensures all communication materials are relevant and published on time to push awareness of each management-directed program or development. Ascertains the best creative execution of ideas both for internal and external audiences. Gives consultations and assists various departments through implementation of communication and marketing campaigns.

• Increased employee engagement through creation of new features on the intranet, new communication channels,

and new employee programs

• Played a key role in the creation of the employer brand of the company

• Institutionalized the electronic employee handbook

THE FOOD GROUP • Corporate HR Services and Consulting Inc. • February 2010 – March 2012

Specialist

Manages all communication channels. Writes and edits all communication materials of the whole division. Executes creative collaterals (i.e. posters) for communication campaigns. Monitors readership, feedback, and effectiveness of channels used and campaigns executed for sustainability. Organizes internal and external events. Supports communication efforts of other departments and divisions.

• Led the Internal Communication unit

• Established the main internal communication channel: intranet portal (80% average daily readers)

• Pioneered in-house production of institutional marketing/corporate image videos and collaterals

• Headed two major internal rebranding (KFC and Mister Donut) campaigns

• Facilitated trainings for new Vision, Mission, and Values of the company

BANK OF THE PHILIPPINE ISLANDS (BPI) • September 2007 – January 2010

Established in 1851, one of the country’s oldest and leading leaders in the banking industry.

Communications Specialist

Responsible for the management of all internal and certain external communications vehicles within the Bank through various media, campaigns, and programs: Conceptualizes, plans, coordinates, and implements all internally directed campaigns. Provides advice, service, and support to different departments in implementing internal communications programs. Organizes and develops special corporate events and annual programs.

• Led the development of all internal marketing paraphernalia such as the corporate song and the corporate

standards manual for the company’s rebranding, including development of all the subsidiaries’ logos,

saved the company approximately 2M PhP of advertising & consulting cost

MCCANN WORLDGROUP PHILIPPINES • Creatives Department (San Miguel Team) • April – May 2006

The country’s leading integrated marketing and business solutions agency.

Intern

Copywrites advertisements (print, radio, and tv).

EDUCATION

Master of Business Administration

ATENEO DE MANILA UNIVERSITY • 2014

Bachelor of Arts in Organizational Communication

UNIVERSITY OF THE PHILIPPINES • 2007

Highschool Graduate

NOTRE DAME OF GREATER MANILA • 2003

SKILLS

People skills include: group facilitating • networking • negotiating • public speaking

Technical skills include: advanced photography • advanced proficieny in Adobe Photoshop

TRAININGS

Complex Problem Solving

The Food Group • December 2012

Creative Decision Making and Critical Thinking

Arriva! Head Office • July 2012

Photography Basics

Filipinas Heritage Library • August 2010

Business Writing

BPI Head Office • March 2009

Writing Workshop with Malou Mangahas

Filipinas Heritage Library • May 2008

REFERENCES

Available upon request

Contact this candidate