KNUT LOEWER
*** *********** ****** ** ***: (***)
Calgary, Alberta T3H 5P6 **********@*****.***
ADVERTISING, MARKETING & INSTALLATION CONSULTANT
Proven professional with an innate ability to build and maintain strong
client relationships.
Cross functional expertise in marketing, advertising, construction, and new
business development with a competent work history.
Areas of Expertise Include:
- Successful Product Launches - Positive Client Relationships -
Product Positioning
- Market Research & Analysis - Team Leadership and Building -
Strategic Planning
- Influential Presentations - Dynamic Trade Show Presenter - Mentor
PROFESSIONAL EXPERIENCE
VISCOUNT COMMUNICATIONS INC, Calgary, Alberta 1987 - 2012
Marketing and Installation Consultant (Owner/Manager)
Impact: Achieved outstanding results in various fields of endeavor i.e. The
Four Seasons Performing Arts Centre (Toronto), Western Canada Summer Games
(Sherwood Park), Shaw Centre (Edmonton), Delta Centre (Salt Lake City),
River Rock Casino (Richmond), U of S (Saskatoon),
. Resourceful in pioneering new business development
. Managed large installation projects on behalf of Seating Manufacturers in
Canada and the USA
. Worked Trade Shows for several companies to facilitate a stronger market
presence
. Consultative marketing and negotiating skills
. Created a Media Guide for the World Professional Chuckwagon Association
. Evaluated, wrote, and designed business plans, prospectus and brochures
. Initiated a marketing strategy for a Water Treatment Company
. Hired, trained, delegated responsibilities supervising up to 25 workers
COMFOR TEK SEATING INC, Lethbridge, Alberta 1998 -
2000
Vice President Marketing
Impact: Assisted in transforming an upstart company with a small capital
base to a secure and viable organization
. Developed an aggressive price stratagem, codes, and catalogue
. Negotiated, hired independent Sales Agents and Distributors (over 40) in
the USA and Canada
. Initiated an internet site, global faxing, mail advertising, and
telephone marketing
. Worked trade shows to significantly project company
. Analyzed and interpreted sale trends to implement marketing thrust
. Designed new product lines
Knut Loewer continued
ALTA SEATING CORPORATION, Calgary, Alberta
1997 - 1998
Production Manager
Impact: U of C Engineering Department comment was, ingenious design of a
production facility with resources available
. Designed and set up a modern ergonomic production facility
. Researched, negotiated, purchased production equipment i.e. compressor,
fork lift and tools
. Managed, trained staff in production and safety procedures
. Directed team to be self empowered including responsibilities for product
quality
CROWN PAPER, Calgary, Alberta
1981 -1984
Sales Representative
. Marketed fine paper products and stationery to Printing establishments in
Calgary and area
. Developed new clients with effective sales promotion
W.C.H. DISTRIBUTORS LTD, Calgary, Alberta
1977 - 1981
Advertising Manager
Impact: Promoted rapidly due to cost saving measures.
. Developed and created media campaigns - Newsprint, Radio, and TV
. Successfully managed a $250,000.00 yearly budget
. Planned, purchased and set up merchandising displays, developed Plan-O-
Grams
. Reorganized the Pro Hardware Dealer Association
. Assisted in organizing Hardware and Sporting goods Trade Shows
. Published monthly Newsletters
. Managed an in-plant print shop
. Executed the installation of new stores with store fixtures and full line
of products
. Designed full colour catalogues, banners, and price cards
. Launched catalogues for the Architectural Branch of WCH
EDUCATION
Canadian Red Cross "First Aid & CPR (2007)
Metal Fabrication Health & Safety Association "Safety Basics Development
Program" (1998)
Computer Works "Desktop Publishing" (1988)
Crown Paper "Professional Selling Skills" (1984)
Weber State College, Ogden, Utah "B.A. Communications
(Broadcasting/Journalism)" (1975)
OTHER ENDEAVOURS
India Bangalore Mission - 2013-2014 (18 months) Church of Jesus Christ of
Latter-day Saints
Served in Chennai and Bangalore - Assisting youth to gain employment
through English instruction, developed Employment Workshops, taught
families values, and functioned as the Financial Secretary for the
organization.