Management Sales

Todd Truesdell

Email: *********@*****.*** ● phone: 734-***-**** ● address: 8820 Merkel Road Dexter, MI 48130

professional summary

• Unique blend of hands on technical expertise and executive

management/communications skills selling and delivering Big Data

and BI/DW solutions to achieve business objectives such as

increasing sales, enhancing customer knowledge, generating

operational efficiencies, and improving product performance.

• Highly accomplished business intelligence and data warehousing

leader with more than 17 years of experience strategizing, planning,

architecting, directing, and delivering enterprise system deployments

on time and within budget.

• Proven ability to build, motivate, mentor, and lead delivery teams

through the full system development life cycle for globally visible

corporate BI/DW initiatives in various industries.

• Comprehensive experience in enterprise data integration

architectures, Business Intelligence, and Enterprise Data

Management.

professional experience

Pivotal (formerly Greenplum) an EMC Company 2012 to Present

Big Data Software and Services specializing in delivering cutting edge Big Data solutions

Solutions Principal

• Engaged with customer executives to design, scope, sell and

deliver Big Data solutions including: Massively Parallel

Processing (MPP) data warehouse, Hadoop, and advanced

analytics solutions. These solutions helped customers improve

sales, customer knowledge, and operating efficiencies.

• Sold and delivered several multi million dollar Big Data solutions

for customers in various industries.

• Enhanced and created professional service offerings utilizing

Pivotal’s Big Data software solutions.

Clarity Solution Group 2010 to 2012

Consulting firm specializing in delivering Information Management Solutions

Practice Leader

Sold and delivered $8 million EDW implementation program that

•

enabled advanced marketing analytics and greater

understanding of customer behavior for wireless

telecommunication company. Conducted initial program

assessment, proposed implementation methodology, and

executed the entire sales process. Management responsibilities

for 50 consultants with direct interfaces to Senior IS and

business leaders.

Implemented Data Governance processes for managing key

•

enterprise master data for wireless telecommunication company.

Led overall Customer Master Data Management design and

•

development to integrate and standardize customer information

for a large retail company to provide improved enterprise

analytics to increase sales and reduce marketing costs.

Page 2

Todd Truesdell *********@*****.***

GMAC Financial Services 2007 to 2010

Financial services firm with more than $248 billion in assets

Information Management Technology Lead

In all efforts for transforming GMAC into a compliant banking holding company, determine

•

overall technical strategy; estimate, plan, and lead information management projects; and serve

as the ultimate point of contact for IT responsibility.

Led a gap analysis; developed a current state assessment; and created a detailed

•

roadmap for GMAC’s required future state enterprise data governance, data quality, metadata

management, and industry data model selection.

Managed multi vendor team with a project budget of $1 million.

•

Qualified and established GMAC’s Enterprise Information Management (EIM) technical

•

team, currently a group of 10 resources working on 20 25 live information delivery projects.

Lead overall data integration efforts for a global implementation of a new general ledger

•

and financial analytics platform.

Provide technical oversight and guidance for 15 BI/DW projects, including Business

•

Intelligence application deployments, Dashboard development, line of business DW

assessments, and metadata management.

Enterprise Information Senior Manager

Created a global data warehouse roadmap for the GMAC Insurance business unit;

•

achieved executive management support for the roadmap by articulating clear problem resolution

plans to senior leadership.

Led the transition of a business managed IT development group into the core IT

•

organization in order to ensure that BI solutions initiated by the business adhere to IT governance

policies. Developed a plan for fully incorporating this group into IT; presented the plan to the

President of GMAC Insurance and garnered recognition from the Insurance CEO.

Manage and direct the global data warehouse quarterly release program with an annual

•

budget of $3 million and a staff of 20, including project managers, architects, developers,

analysts, and QA testers.

•

Knightsbridge Solutions LLC 2004 to 2007

Nation’s largest consulting firm focused exclusively on BI/DW services and solutions; acquired by Hewlett

Packard in December 2006.

Senior Principal

• Planned and led the successful delivery of one of the largest engagements in Knightsbridge

history: an EDW to support a Fortune 100 media provider’s marketing, campaign management,

and customer analytics programs. Served in a leadership role for this project from assessment

through production rollout and support. Engaged with Chief Marketing Officer and Chief

Information Officer on strategic implementation approach, implementation status, and budget.

• Designed and implemented the overall technical architecture for the EDW, including the ETL,

data, and infrastructure strategy and approach. Successfully addressed 31 source systems, 30

terabytes of data, and near real time application requirements.

Page 3

Todd Truesdell *********@*****.***

Designed and implemented data quality management solutions to improve impact and use of

•

EDW.

Executed pre sales activities regarding services and solutions, developing proposals from

•

inception and presenting Knightsbridge’s approach and expertise in BI/DW initiatives. Played an

instrumental role in growing selection rates by positioning Knightsbridge as the leader in BI/DW.

Built a mutually productive, longstanding relationship with the client CIO and his direct reports by

•

consistently designing and delivering solutions to resolve daily business issues and pain points.

Developed all project resource and financial estimations, delivering a variance of less than 10%

•

on a program budget of more than $10 million.

Managed and built a 55 person, high performance team.

•

Served as project liaison to client business and IT executives regarding strategy and direction.

•

Conducted and delivered a detailed data warehouse performance tuning assessment in order to

•

put the data warehouse, which consisted of 2000 ETL jobs and 500 tables, into production, taking

it over from another vendor.

DataSpace, Inc. 2002 to 2004

Consulting firm specializing in data warehouse solutions

Principal Consultant

• Sold and delivered multiple projects to enhance the data warehouse environment and analytics

capabilities for a large automotive company.

• Actively participated in business development efforts, including identifying and qualifying leads,

performing pre sales activities, presenting solution options, and cultivating client relationships.

• Sold, led and managed a staff of 25 in the development and delivery of a web based fund

performance reporting application to 1000+ customers at asset management clients.

• Developed a corporate methodology for BI project delivery through offshore development, and for

risk estimation and management.

• Architected Oracle 9.x deployments and created ETL development guidelines and standards.

• Designed, developed, and implemented a sales tracking data mart for large publishing company.

• Developed a detailed assessment, future state, and roadmap for an EDW at a large financial

services company, establishing an ETL development methodology and BI capabilities.

PricewaterhouseCoopers LLP 2000 to 2002

Global consulting services firm with more than $15 billion in annual revenue

Principal Consultant

• Participated in projects from pre sales efforts to development and delivery.

• Led and implemented a customized CRM analytics application for a large software client and a

Fortune 100 telecommunications client.

• Recognized by the global data warehouse partner as an Informatica subject matter expert.

GE Capital Rail Services 1999 to 2000

Leading service provider to the global rail industry

E Commerce Manager

• Led a 20 member Internet development team through five full life cycle projects to establish

Internet business and e commerce capabilities for GE Capital Rail’s external customers.

Page 4

Todd Truesdell *********@*****.***

Successfully delivered and deployed these solutions, helping the company gain recognition as the

•

industry wide e business leader.

Worked with executive leadership to gather business requirements and guide prioritization of

•

technical capabilities according to time and cost constraints.

Designed and delivered Internet application architecture to enable near real time capability. This

•

architecture included web servers, hosting strategies, development tools, database and ETL

servers, and prototyping procedures.

Prior Positions (details available upon request)

• Platinum Technology, Senior Business Intelligence Consultant, 1997 1999

• Amway Corporation, Information Specialist, 1993 – 1997

education and training

• Bachelor of Science, Management Information Systems

GMI Engineering & Management Institute (Kettering University), Flint, MI

• Certified Business Intelligence Professional (CBIP)

TDWI, Institute of Certification of Computing Professionals

Page 5

Todd Truesdell *********@*****.***

Contact this candidate