Interactive, Digital Online Marketing Specialist and AdWords PPC

Vipin Karir

E-Mail: *****.*****@*****.***

Mobile: +91-987*******

Interactive, Digital Online Marketing Specialist with Emphasis

on Organic SEM and AdWords PPC Strategies.

I am Google AdWords Qualified Individual MSN Adcenter Accredited Professional

Results driven Internet Marketing Professional with over 3 years of hands-on experience in Internet

Marketing. Ability to deliver highly effective and measurable digital marketing efforts and strategies to

drive revenue growth.

Key Skills & Abilities:

Pay Per Click Management, Implementation and Optimization

Keyword research

AdWords account planning and Set up

AdWords plan and campaigns structure

Search

Display

Remarketing

Ad Copy Creation

Manage & Optimization

Budget control

Monitor and Optimize AdWords New

Analyze

Ads creation to continue split testing

Add new keywords

search terms

Bid Experiments

Ad Scheduling

Geographic Optimization

Optimization

Landing page Creation and testing

Campaign Creation & Optimization

Product Listing Campaign Creation (Google

SEO (Search Engine Optimization)

Shopping Campaigns)

Competitor Analysis & Keyword Research

Using various advanced tools for SEO research

SEO Site Reviews & Audits Panda & Penguin Reviews &

Project Management & Site Implementation

Recovery

Client communication/reporting

Related Experience

Softalgo Pvt. Ltd., Chandigarh IT Park 2012 May- Current

Search Engine Optimization and PPC Specialist

Currently working as a SEM specialist in Softalgo Pay Per click team, building and growing online

advertising campaigns. Provide strategic direction and management for all Search Marketing channels

including paid search, SEO, Social Media Marketing, display marketing.

Core Responsibilities:

PPC Analyst, SEO and Social Media optimization of client accounts & websites. Utilizing AdWords,

Bing AdCenter, platforms. Include growing qualified website traffic, identifying and defining digital

content to support customer needs and improving marketing and reporting processes.

Responsible for the daily running of PPC campaigns across Google, Microsoft.

Building client relationships and communicating insights into campaign performance.

Analysing data across the whole client base to identify specific industry trends.

Complete Analysis of Landing Page or website in order to maximize conversions.

Complete Keyword research along with the Keyword list of exact, broad and phrase match Keywords.

Complete structure of PPC campaign along with their adgroups and keywords to achieve good

quality score.

Creative and direct ad copy for each adgroup to achieve best CTR atleast 2 adcopy for each adgroup.

Identifying advance bidding & budgeting options for better utilization of fund.

Implementing Search & Display Campaigns. Lead

role in landing page development, implementation, multi-variant testing and consulting.

Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.

Responsible for Pay Per Click, Ad copy creation, keyword research, keyword traffic estimates and

analytics analysis.

Provide best practices recommendations and consulting to clients and account executive team for PPC

specific landing page development and implementation.

Lead role in landing page development, implementation, multi-variant testing and consulting.

Tracking and maintaining all adwords campaigns.

Developed solid SEO, and Social Marketing strategies to develop business.

Managing campaign budgets and working within financial targets to deliver positive ROI for

clients.

Campaign Management:

Once campaign is created start managing campaign on day to day basis in order to optimized result and

achieve ROI

Daily Bid Management

Weekly Search query & Negative Keyword Filtering.

Weekly/Daily Placement & Display network optimization

Weekly new ad creation and testing to increase CTR.

Keyword Management, pause/delete non performing keywords & adding good new keywords time to

time

Weekly or Monthly performance report (where required)

Sapphire Infomatique, Chandigarh

SEO Analyst August 2011 - April 2012

As an SEO Analyst at Sapphire, I am responsible for increase websites visibility in major search

Engines.

Core Responsibilities:

Research, Analyze & Monitor search engine rankings, traffic

Delegate tasks to content writers, designers and developers

On-page content optimization for increased visibility in the search results

On-page design optimization for increased time on site, page views and lower bounce rates

Implementing redirects, delegating link building strategies and syndicating articles / press releases

Other Responsibilities:

Training new SEO strategists

Sharing industry news and best practices to the entire SEO department

Recommended several best practices that are now being used by the company

Professional Training:

I have also completed 3 month’s professional course of pay per click marketing. On Training includes 4

biggest advertising platforms on Internet that i have learnt (Google AdWords, Bing Ad Center,

Facebook, and Twitter).

Education:

Bachelor of Arts 2005-2008

Annamalai University

India

Personal Details

Date of Birth: 20th April 1988

Address: 2895 Sector 47-C Chandigarh

Languages Known: English, Hindi and Punjabi

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