Manager Sales

Steven Hatton

Temecula, CA *****

********@*****.***

SUMMARY

Steven is an accomplished multi-unit operator of Restaurants and Location Based Entertainment

leader with an outstanding record of new business and brand enhancement of growth-driven

business’s. I’m an exceptional performer guiding company vision, articulating cultural diversity,

achieving operational excellence, maximizing sales potential and accelerating profitability margins.

Top contributor in mentoring leaders, developing human capital, empowering, building strong teams,

fostering an environment of trust, integrity, teamwork and enthusiasm at all levels. I’m a high-energy

communicator of proven resources, impactful ideas and leading edge solutions.

EXPERIENCE

2006 - 2014

CEC Entertainment

Area Director

• AREA DIRECTOR

• Responsible for 13 stores in Southern California. Improved game revenue in all locations

implementing an aggressive involvement with all technicians, increased games by 19%. Changed

communication to all locations by establishing a set day for each General Manager. Utilize the

ladder tool that we have, to properly gage management knowledge. Work closely with each level

of management in training, opening and closing locations. Able to show how to become and have

a sales mentality focus toward our operations. Improved profit margins in each year 2007+.5%

2008+.75% 2009 and 2010 1.5% 2011-0% 2012 .8%,2013 +.6% Management retention from 2007

through 2013 stayed between 11% to 15% annual turnover.

• AREA DIRECTOR October 1998 - May 2001

• Responsible for 9 to 11 stores in Southern California. Increased annual revenue to $26.5MM;

raised profits from 19% to 24% annually. Interviewed and hired Store Managers and Technical

Managers. Developed and implemented a personal development plan to retain employees and

increase internal promotions. Established clear lines of communication between management and

store employees. Increased annual sales by $1MM each year from 1996 to 2000. Promoted four

General Managers to District Managers. Provided to my peers

• six promotable managers to GM position 1997-2000. Was Voted 1998 District Manager of the Year

2001 - 2006

CEC Entertainment

Vice President Director of Field Support

• VICE PRESIDENT, DIRECTOR OF FIELD SUPPORT May 2001 – June 2006 Operations Executive

with full strategic planning and hospitality-focus for 480 stores. Initiated program to increase

customer rapport and loyalty, better address concerns and resolve problems. Supervise POS

system on the Operations side; rolled out Windows/Aloha system in all stores; act as liaison

between field personnel and technical support. Recruit technical support, store managers and

mid-level managers. Lowered cost per hire from $1701 to $1282. Revised and implemented

programs which doubled the number of training stores and reduced training cost per hire from

$1535 to$1225. Installed an applicant tracking system (Kenexa) for recruiting. Implemented a hiring

assessment for all internal and external hires. Supervised call center operations and changed hiring

practice from contract employees to full-time & part-time employees, reducing training costs and

employee turnover. Successfully implemented three great sales building contest, with the help of

training and marketing. All resulted in double digit sales increase over prior quarter

1998 - 2001

CEC Entertainment

Area Director

1995 - 1998

CEC Entertainment

Steven Hatton, ********@*****.*** Page 2

District Manager

• DISTRICT MANAGER October 1995 – October 1998

• Supervised 10 stores in Southern California. Worked with store managers to improve daily

operations, increase sales, profits and customer satisfaction. Interviewed and hired store managers;

improved retention efforts. District Manager-of-the-Year, 1998. Lower management turnover from

29% to 12% by implementing

• quarterly management classes for all levels.

• Full profit an loss responsibility for up to 7 units 7 general managers and 35 assistant managers and

245 employees. Trained and promoted a manager to district manager and opened 2 new units. In

1980 ranked 4th in the top 50 districts in Q.S.C. In 1981 ranked 8th out of 55 districts

1990 - 1995

CEC Entertainment

General Manager/Managing Partner

• MANAGING PARTNER October 1993 – October 1995

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• Ran two entertainment centers with full p&l responsibility. Increased combined sales from 3mm to

4.4mm

• GENERAL MANAGER August 1991 – October 1993

• Operated three separate units in San Bernardino, Norwalk an Fullerton. Improved store appearance

and public perception, resulting in increased sales and customer loyalty. Increased weekly sales in

San Bernardino to 32m, up 14%. Opened two new locations in Norwalk and Fullerton

1986 - 1990

Pizza Hut

Area Coach/Area Coach Designate

• Pizza Hut Corporation February 1986 – October 1990 AREA MANAGER. January 1988 – October

1990

• Responsible for 22 Pizza Hut stores throughout Southern California, with annual sales to $8.1MM.

Converted a $99M annual net loss to $46M profit.

• AREA MANAGER DESIGNATED. February 1986 – December 1987 Assumed responsibility for 25

Straw Hat pizza stores which were acquired by Pizza Hut. Closed three stores, franchised seven

stores, and converted the remainder to Pizza Hut stores. Generated 12.2% net profit in 1987.

1982 - 1985

CKE Restaurants, Inc.

Regional Vice President

• Full operational, profit and loss responsibility for 58 company units. Staff of 7 district managers and

58 general managers and 290 assistant managers. Sales volume was 47 million. Accomplishment

were year to date achieved 2% in sales increase,.04 reduction in food cost,.02 reduction in

paper/staple cost and 1% reduction in labor cost. This resulted in a cost savings of $400.000 in

1985. Increase region Q.S.C. rating from 6th to 3rd place out of a total of 11 regions nationally

1979 - 1981

CKE Restaurants, Inc.

District Manager

1974 - 1978

CKE Restaurants, Inc.

Employee/Manager Trainee/ General Manager

• Was Voted General Manager of the year 1976

EDUCATION

1973 - 1975

East Los Angeles College

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