Sales High School

Russ Edwards

**** ******** ******* ***** ********, GA 30062 404-***-****(c)

********@*******.***

SUMMARY

. 24 years of experience in the sportswear industry as a small business

owner

. Experience in managing all areas of sales, operational and financial

concerns for a small business

Professional Experience

Nu Sport (June 1990-Present) Owner-Operator

Small sportswear business focusing on the high school, college bookstore,

sporting goods and decorator markets.

Managed all aspects of sales, production, financial and operational

functions. Key achievements include reaching peak sales volume of $1.6

million in sales, which included accounts such as The Lions Clubs

International, NRA, Paramount Apparel, YMCA, Girl Scouts of the USA and the

Neff Company.

Recruited, managed and trained independent commission-based sales force

Increased sales growth by 15% in the decorator market by introducing

innovative new products

Procured vendor approval contracts with buying groups and organizations

such as the NEBC

(a buying consortium of approximately 300 small college

bookstores), the YMCA/USA, GSUSA,

ICBA (buying consortium of approximately 155 college stores) and

Lions Clubs International.

Originated on-line internet presence by constructing and operating company

website.

Coordinated email sales strategy to generate on-line sales to existing

customers

Designed new and original "family-related" products to sell as coordinates

Developed "small stores" sales strategies to help customers with minimum

quantity purchase challenges

Collegiate Distributing Co. (September 1988-April 1990) Controller

Collegiate Distributing is a Canadian-owned company which supplied

sportswear to the collegiate greek apparel market

Responsibilities included all financial reporting functions (AP, AR,

Payroll, cash management and financial statement preparation and

presentation to parent company)

Created sales database to assist sales team with coordinating routine sales

visits and presentations to

maximize their sales

Coca-Cola Enterprises (Atlanta Coca-Cola Bottling Co. June 1987- September

1988) Accountant

Coca-Cola Enterprises is the bottling segment of the Coca-Cola Company

Responsibilities included financial reporting duties and communicating

financial progress of newly acquired Alabama Bottling Company

Performed month-end closings and reported results to Assistant controller

Assisted and consulted with multiple bottling plants to achieve financial

goals

Supervised and integrated accounting function from ALCB to CCE post-sale

Atlantic American Corporation (June 1985-June 1987)

Accountant/Assistant Controller

Atlantic American Corporation is an insurance holding company

Responsibilities included assisting controller with financial

responsibilities

Performed month-end, quarter-end and annual closings and SEC reporting

Assisted HR with organization of benefits packages

Coordinated cash flow requirements (for consolidated companies), reporting

directly to CFO

Education BBA Accounting (major)/Finance (minor) Emory University

(1985) *all sections of CPA exam passed in 1989

Pi Kappa Alpha fraternity - Emory/Oxford tennis team

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