Marketing Life Insurance

HAOTIAN (ANNIE) ZHAO

774-***-**** ***********@*****.*** Miami, FL

EXPERIENCE

Investor Relations Mobile Intern, NASDAQ OMX, Boston, MA, June- Aug 2014

• Set up metrics for segmentations in software usage data and measured user loyalty in Excel

• Updated marketing collaterals and FAQ documents for IR Mobile

• Supported the Product Manager in mobile testing on various operating systems and reporting

• Gathered competitor intelligence and performed competitive analysis on mobile offerings in investor

relations industry

• Conducted research and compose reports on mobile trends (smartphones/tablets preference) in

enterprises

Marketing Analyst Intern, Fitivity Inc., Worcester, MA, Jan- May 2014

• Analyzed data from Google Analytics to learn user preference and provide insights to development

team

• Worked with developer consoles to identify trends and recent progress in downloads and user

retention

• Maintained and updated contents from the Content Management System (CMS)

• Assisted Mobile Search Engine Optimization (SEO) by identifying keywords for mobile apps

President, National Association of Women MBAs, WPI, Worcester, MA, Jan- May 2014

• Oversaw Chapter’s marketing efforts through Social Media (Facebook and Twitter)

• Coordinated group activities, communicate with officers, faculty advisors and stakeholders

• Initiated and lead outreach activities on/off campus with other organizations and offices

• Negotiated and started a Mentorship Program with CVS Caremark that involves 12 mentees

• Helped design marketing materials and organize marketing campaigns on campus

Research Assistant, School of Business, WPI, Worcester, MA, Aug 2013- May 2014

• Assisted with in-depth interviews and focus groups on Consumer Behavior subjects

• Transcribed interview recordings and used NVivo to code interview transcripts into themes

• Conducted literature researches on marketing subjects through EBSCOhost Database

Simultaneous Interpreter, China Petroleum University, Qingdao, China, July 2012

• Interpreted for the International Workshop on Digital Core Analysis Technology

International Trade Assistant & Interpreter, Qingdao Continental Import & Export, China, April- May

2012

• Conducted product research for the start-up company

• Negotiated on the payment terms and transportation details on behalf of clients with potential

suppliers

• Served as interpreter between Market Supervisor and Executive Officer to facilitate the

communications

Marketing Intern, ING Life Insurance, Hong Kong, China, Feb 2011

• Conducted product analysis on insurance offerings and market analysis by designing and distributing

surveys

• Identified market segmentation and target market by analyzing survey results

EDUCATION

Worcester Polytechnic Institute (WPI), Worcester, MA

M.S. in Marketing and Technological Innovation, GPA 3.75/4.0, August 2014

Qingdao University, Qingdao, China

Bachelor of Arts, English, July 2012

Bachelor of Economics, Finance, July 2012

SKILLS

Software: Microsoft Office Suite, Google Analytics, SPSS Modeler, IBM Cognos, Qultrics, Tableau,

NVivo, CSS/HTML, Dreamweaver, SharePoint

Language: Certified Interpreter (English-Chinese), Consecutive Interpretation Level II, Ministry of

Personnel of the People’s Republic of China, Nov 2010

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