Creative Marketing, Public Relations and Event Manager

Natasha Ferguson

**** ******* ***** *********, *****, California, US

951-***-**** ********@*****.*** www.behance.net/NSFerguson

CAREER SUMMARY:

Creative marketing, public relations and community development professional with ability to develop, execute

and drive strategies yielding successful results. Proven strengths in planning, problem solving and leadership,

combined with excellent communication skills that will contribute to the effective operation of an organization.

WORK EXPERIENCE:

Activity Coordinator - Southern Region (July 2013 – Present)

California State Conference of the NAACP (Covered California entity) Sacramento, CA

Certified Enrollment Counselor (Government background check clearance)

Community engagement through outreach and education about the affordable health care (Covered

California) for the southern region.

Participate in outreach and enrollment events partnering with various organizations.

Educate and outreach to families and individuals, exceeding campaign goal (outreaching to over 10,000

during the first quarter in the southern region).

Conduct presentations and speak at small to large meetings and groups educating them about the

affordable health care options available through Covered California.

Manage outreach staff and volunteers in the southern region.

Develop strategies to attain regional goals.

Recipient of recognition from Desert Regional Medical Center in Palm Springs for successful

partnership of enrollment and outreach events in the Coachella Valley region.

Marketing/PR Director and Editor (May 2012 – Present)

Part-time Independent Contractor-Consultant

Brown Publishing Company/BPC Mediaworks (publishing company) Riverside, CA

Execute and strategize through community engagement, speaking, networking, and other opportunities

on behalf of the publishing company to increase brand awareness, sales and advertising.

Develop and plan events such as; workshops and other community events including successful re -

launch reception for the community news division.

Manage marketing and public relation campaigns for BPC Mediaworks ’ clientele, including a $200,000

media portfolio budget for a national not-for-profit organization.

Coordinate political public relation campaigns and other special projects.

Contribute articles to the newspaper and perform special editorial assignments as needed.

Collaborate with team designers and staff on the launch of digital media edition, as well as increase and

manage company database and e-marketing through Constant Contact.

Marketing/PR Manager (March 2002 – March 2012)

Riverside Downtown Partnership (RDP, non-profit organization) Riverside, CA

Developed, implemented and executed PR and marketing campaigns .

Designed and copy wrote all marketing collateral material, and managed the monthly newsletter.

Maintained and copy wrote for the company website utilizing Exponent Content Management System.

W rote and distributed press releases and public service announcements to media entities .

Generated and exceeded revenue goals through sponsorship and fundraising, as well as planned and

managed cultural events from conception to completion.

Increased marketing reach by levering advertising with contributing of by-line articles to magazines and

newspapers, as well as writing a monthly column for a national travel magazine for five years.

B2B marketing – implemented business and community development strategies, as well as enhanced

community relations serving as a liaison between RDP and downtown businesses.

Represented RDP at the International Downtown Association Conference in Calgary, Canada .

Represented RDP at the California Downtown Association (CDA) Conference in Sacramento, CA .

Speaker/Tour Guide for the California Downtown Association (CDA) Conference in Riversid e, CA.

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Natasha Ferguson

7933 Modesto Drive Riverside, 92503, California, US

951-***-**** ********@*****.*** www.behance.net/NSFerguson

Editor (January 1999 - July 2001)

Advanstar Communications (publishing company) Santa Monica, CA (formerly in Santa Ana, CA)

Copy edited, researched and wrote for Customer Interface Magazine and its e -newsletter.

Editor for special sections of the magazine including Tools & Technology and Close-ups.

Developed and produced an 80-page show guide for the call center division.

Administrator and Online Editor for exhibitor information on all call center shows .

Represented the magazine at trade shows managing trade show booth and conducting interviews.

PROFESSIONAL MEMBERSHIPS / AFFILIATIONS:

2013-Present: Toastmasters International (Moreno Valley Chapter)

2008-2014: Public Relations Society of America (PRSA)

2002-2012: American Marketing Association (AMA)

2005-2012: Riverside Cultural Consortium Board (Marketing Chair)

2010-2012: Advisory Board Member of Clear Channel Communications

2008-2010: Board of Directors Member for the Arthritis Foundation (Inland Empire Branch)

2010-2011: Pacific Region Communications Council Member for the Arthritis Foundation

HONORS & AWARDS:

Honored as “Gem of the Community” by the Riverside Juneteenth Committee

2012

2012 Recognition from the Riverside Cultural Consortium for 10 years as Marketing Chair

2009 Named one of 37 Community Builders by the Black Voice News Foundation

2008 Recognition from Arthritis Foundation Inland Empire Branch for the Taste of the Towns

CAREER HIGHLIGHTS:

2011: Speaker/Tour Guide for California Downtown Association (CDA) Conference

Speaker/Presenter at the NAACP-Riverside’s annual Freedom Fund Awards Gala

2009-2014:

Judge for Park and Recreation’s "Riverside Sings" Vocal Competition

2009-2012:

2009-2010: Judge and Presenter for the 5th and 6th Annual Inland Empire Music Awards

SKILLS / AREAS OF EXPERTISE:

Software/Technical

Microsoft Word, Excel, Access, Power Point, Adobe Suites: Photo Shop, Illustrator, InDesign, Basic

HTML and Content Management System

Other

E-Marketing, social media, digital media, graphic design, strong organizational skills, team leader and

staff motivator, ability to perform well in high-demand, fast- paced environments

EDUCATION:

New Horizons Computer Learning Center Colton, CA (September 2002)

Fullerton College Fullerton, CA (December 2000) - Major: Journalism

Hamilton High School Los Angeles, CA (June 1984) - High School Diploma

PROFESSIONAL REFERENCES:

Available upon request

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