Marketing Sales

Tel: 774-***-****

Email: *********@*****.***

** ********* **** #**, ***********, MA 01752

Beilin (Erin) Wu

OBJECTIVE: Marketing, Digital Marketing, Operation or related entry level positions. Strong skills for

Analytics, Business Intelligence, Digital Marketing and Marketing Communication.

SKILLS

Software: Microsoft Excel, Word, IBM Websphere WCM, PowerPoint, Access, SPSS, Visio, Adobe

Photoshop, Google Analytics, IBM Cognos, Salesforce.com, basic SQL and HTML.

WORK EXPERIENCE

Tyco SimplexGrinnell Westminster Digital Marketing Intern Apr 2014-Present

• Assist in the web launch in terms of managing WCM (IBM WebSphere), assisting Dev site updates,

developing launch plan and taking the lead in developing Web governance model.

• Develop social media strategy, help develop the editorial calendar, and draft copy, content and

assets to create compelling experiences to the web.

• Strong project management focused regarding planning, scheduling and tasks oriented in multiple

projects.

• Implement Eloqua Marketing Automation coincide with Salesforce integration, marketing

campaign, lead management, lead scoring model, and SFDC enhancement.

• Integrated channel marketing exploration especially digital marketing opportunities.

• Design Performance Reporting heavily using Excel

Performance Architects, Inc. Boston Marketing & Sales Intern Aug 2013-Dec 2013

• Explored prospect contacts by using Salesforces.com, hoovers.com and other CRM sources.

• Managed Social Media Posts by performing HootSuite in terms of editing and monitoring.

• Researched to build the database of contacts for sales force automation (SFA) / customer resource

management (CRM) system(including RFP research, email marketing campaign)

Worcester Polytechnic Institute Business School Graduate Assistant Jan 2012-June 2013

• Worked in Venture Forum, and B-school admission projects, involving comprehensive

communication and quantity market and competitor research.

• Communicate, attract and track customers (alumni) through email, telephone marketing.

China Ping An Bank Head Office Data Analysis Associate Jun 2011-Dec 2011

• Compiled business reports, data analysis (Excel) and communicated results to branches.

• Provided administrative support requiring communication skill across departments.

HK Baizhong Co., Ltd - China Import & Export Fair Event Coordinator Nov 2009-Nov 2010

• Handled multiple tasks regarding booth setting, presentation, organizing tradeshows, interacting

internal and external customer needs.

EDUCATION BACKGROUND

Worcester Polytechnic Institute, Worcester, MA Dec 2013

Master of Science in Marketing & Technological Innovation

Guangdong University of Foreign Studies (GDUFS), Guangdong, China July 2011

Bachelor of Business Administration

PROJECT EXPERIENCE

APL IMC campaign: designed integrated marketing campaign for the company in terms of commercials,

magazines, storyboards and event sponsor.

Data Analytics Project: used applications such as Excel, IBM Cognos and Database in analyzing raw data

from MGM casino to discover specific patterns in customer behavior and provide recommendations.

EXTRACURRICULAR ACTIVITIES

After-school Program Volunteer ACE (African Community Education) 2013

Family Assistant OCA (Olympic Council of Asia) The 16th Asian Games 2010

Vice President GDUFS Basketball Association 2009-2010

Contact this candidate