Analyst
Resume:
Michael Eller Rhodes
Fayetteville, AR 72704
**********@*****.***
Work Experience
IRI Bentonville, AR
Analyst – Advanced Analytics and Consulting July 2012-Present
Developed and implemented a number of statistical models, including a proprietary
clustering algorithm that leverages IRI’s “big data” assets to provide actionable insights and
drive growth for our clients. In particular, these models use POS sales data to optimize our
retailer client’s on shelf assortment and identify other opportunities for growth.
As I have grown in my position, I have been given the responsibility of innovating new or
improving upon existing analyses to help answer our client’s most pressing questions. This
responsibility requires the ability to understand the intricacies and movements of key retail
categories and, with that knowledge in mind, formulate ways to derive clear action steps for
our clients via data analysis.
ROCKET CLICKS Milwaukee, WI
Pay-Per-Click Analyst January 2012 - July 2012
Worked with Rocket Click’s oldest and largest client to understand the dynamics of their
online business landscape and drive growth through strategic marketing in an increasingly
competitive and saturated online marketplace.
Education
MARQUETTE UNIVERSITY Milwaukee, WI
Bachelor of Science in Applied Mathematical Economics January 2009 – December 2011
Program focused on application of economic theory/thought and statistical analysis to real-
world problems. Since there is an enormous amount of data now available to businesses
and researchers, an understanding of how data should be collected, ways it can be used for
analysis, the interpretation of the results and how those can be made actionable are integral
to the success of any organization.
Key Courses:
Econometrics, regression analysis, theory of probability, applied global business
learning (AGBL), intermediate macroeconomics and microeconomics, and
mathematical modeling
HOLY CROSS COLLEGE Notre Dame, IN
Economics and Math August 2007 – December 2008
Coursework included, among other things, introductory economics and mathematics as well
as advanced research methodology and survey design.
Dean’s List – Fall 2007, Spring 2008, Fall 2008
Math and English Tutor – Fall 2008
Other Skills and Experience
Statistical Analysis: Expert in linear regression and discrete choice models, cluster
analysis, factor analysis and PCA, decision trees, time-series analysis and web scraping and
text data mining.
Software/Programming:
Expert in R, SQL (Microsoft SQL, PostgreSQL and MySQL), Tableau, Excel and VBA, Access,
Power Point, Word and Word Press. Currently learning C++, Java, and QGIS as well as
HTML, CSS, JavaScript and PHP.
Retail/CPG: POS and panel data analysis (using Retail Link and IRI Retail Advantage) and
search engine marketing. Working knowledge of modular (planogram) space planning using
JDA ProSpace.
Ecommerce: Google AdWords and Analytics, AdCenter, and WooCommerce
International Experience: Have visited India (Ahmedabad and Delhi), Russia (Moscow,
St. Petersburg and Sochi), Germany (Frankfurt, Heidelberg and Munich) and Puerto Rico
(San Juan) for both personal enjoyment as well as for cultural immersion. I am currently
open to opportunities requiring international travel (both short and long term) .
Awards, Interests and Volunteer Projects
Eagle Scout – Troop 399, Evansville, IN; July 2007
DataKind World Bank and UN Data Dive
o Worked with other statisticians and programmers on a variety of projects to help
the UN and World Bank find ways to collect data for key metrics that are more
cost and time efficient without sacrificing accuracy.
News Text Data Mining
o I have written a script in R that continually updates a database of news stories
from roughly fifty sources. Among other things, these data will be used to
measure tone around important socioeconomic issues as well as key world
leaders and businesses. It is my hope that this tone measurement, along with
other data types, can be used to predict world events (e.g. elections).
Running – Have completed two marathons (Bank of America Chicago Marathon and
Wisconsin Marathon) and seven half marathons.
Cheerleader – Marquette University
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