Sam Song
**** - * ****** ****** * Toronto, Ontario * M2M4J4
***.*.****@*****.***
"Your desire to succeed must overcome your fear of failure"
EXECUTIVE SUMMARY
A highly motivated Marketing Coordinator, searching for the opportunity to
aid in the development and implementation of marketing strategies. Excel
in high pressure environments with attention to detail, with attributes in
communication and organization.
PROFESSIONAL ACCOMPLISHMENTS
. Acted as Account Executive for marketing and sales campaigns that
contributed to Appreciation Events being the top 3rd marketing party
for Canada's Wonderland, generating over $500 000 in revenue.
. Working with Toronto Raptors to make Appreciation Events within the
top 5 marketing campaigns, generating over $100 000 in revenue.
. Generated more than $100 000 in revenue for Appreciation Events by
implementing sales and marketing strategies within fortune 500
companies and business establishments.
EMPLOYMENT
February 2012 - Present Appreciation Events
Marketing Coordinator
. Supporting the vice-president of Marketing with
branding on campaigns for Raptors, Wonderland,
Toronto Marlies and other top GTA attractions.
. Adapted to an online market to make sure maximum
efficiency and profitability are produced.
. Overseeing a campaign team to make sure pre and post
analytics are up to standards and on track.
. Interpreting post analytics to assess market trends
and look for new opportunities.
. Assist with all materials relating to product
launching, pricing, and updates
. Executed strategic programs to improve positive
workplace atmosphere.
. Collaborated with functional areas (Sales, Product
Marketing, and Customer Service) to create a plan to
improve product marketing.
April 2010 - Jan 2012 Everyday Prosperity Inc.
Marketing Analyst
. Extensive ROI analysis on all marketing and sales
campaigns
. Analyzing marketing and sales campaign costs vs.
revenue generated
. Computing intricate information graphically and
written text
. Responsible for conducting market research
. Analyzing competitors and market trends
. Buying habits on the specific demographics of our
service
. Understanding and assessing customer and client
satisfaction
. Assemble, distribute and evaluate customer
satisfaction surveys to seek competitive advantages.
EDUCATION
2011 Bachelor of Arts (B.A.), Liberal Arts, Sciences and Humanities
York University
2008 to 2010 Certificate in Physical Education
Hanyang University, Seoul, Korea
VOLUNTEER EXPERIENCE
. Heavily involved in marketing campaigns for non-profit organizations
at Indonesian Christian Community Church.
o Raising money for disaster relief in the Philippines through
organizing a talent show put on by kids.
o Managed to raise over $1200. The church matched the amount of
$1200. The federal government of Canada matched the total from
the congregation members and the church, in total raising $4800.
. On-going fundraising campaigns for local charities such as Charity
Water and Gospels for Asia.
o Sponsor missionary in India through Gospels for Asia.
o Regularly sponsor Charity water - raising $1000 installs a
continuous pipeline for fresh water to third world countries.
. Reaching out to members of the community to help organize toy drives
for kids during Christmas through charity project Samaritan's Purse.
o Contributed to the initiative where toy boxes are filled with
essential and recreational items and sent to help kids all
around the world- toothbrush, towel, colouring books, floss,
books, etc.
. Helping with the out of the cold program. Using the church to provide
the less fortunate with a warm hearty meal and place to sleep for the
night
COMPUTER SKILLS
Microsoft Office Cloud Technology Windows 7 and 8
OSX Social Media Adobe Products
LANGUAGES
Fluent (orally and written) in both English and Korean
INTERESTS
Group organized events, sporting activities - volleyball, basketball,
softball etc. traveling, and automobile industry.
REFERENCES
Available upon request.