Marketing Sales

A N D R E A ROW L A N D

**** ******** *****

O shawa, ON L1K 02B

C ell: 905-***-****

Email: ******@*-*****.***

M A R K E T I N G, CO M M U N I C AT I O N & E V E N T S P E C I A L I ST

An entrepreneurial spirit with a passion for building business within the local community. International experienced combined with

determination and enthusiasm is balanced with a good sense of humour and the creativity to think out-of-the-box.

Marketing Strategy, Planning & Implementation Communication Plans & Media Relations

Corporate Identity & Brand Management Editorial Content for Website, Blogs & Social Media

Website Strategy, Design & Maintenance Project & Staff Management

Digital Marketing, Social Media & Database Management Event Planning, Logistics & Promotion

P RO F E S S I O N A L E X P E R I E N C E

B-ZINGA MARKETING & BRANDING SOLUTIONS Oshawa, ON Current

CEO, Marketing, Branding & Graphic Design Company

• rovides a comprehensive range of marketing services that are tailored through understanding the value proposition the company offers and

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defining their ideal target market. Services include marketing strategy, marketing campaigns, website design, social media, digital marketing,

graphic design, content creation, plus event marketing and logistics.

SPARK CENTRE / DURHAM STRATEGIC ENERGY ALLIANCE (DSEA) Oshawa, ON February 2012 – April 2014

Marketing & Communications Specialist for Not-For-Profit Regional Innovation Centre

• esponsible for delivering events and marketing within budget for Spark Centre and DSEA, including DSEA's annual energy conference. Plus

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Spark Centre's attendance at annual conferences OCE Discovery and Canada 3.0.

• Created Spark Centre's corporate identity & brand including logo, promotional material, website and social media.

• esponsible for marketing plan and execution of special initiatives which included Spark Centre's 'Ignite Durham' business bootcamp and

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'Do It In Durham Entrepreneurship Week'. Deliverables included strategic event and marketing plan, event logistics, websites, marketing

materials, sponsorship management and event execution for all events.

• Responsible for upkeep and development of digital marketing and mailing lists for both Spark Centre and DSEA.

• Report and measure event/web/social analytics and attendance metrics to relevant stakeholders including Government Ministers.

• Responsible for managing logistics and relations with sponsors, VIPs and political dignitaries prior to and during events.

Achievements

• Spark Centre website launched on March 7, 2012 with new corporate identity and social media presence (within 5 weeks of start date).

• First Spark Centre event 'Big Bang' was held at the Abilities Centre on May 8, 2012, attended by 225 guests.

• 'Ignite Durham' business bootcamp launched November 8, 2012 received 102 applicants and raised over $80,000 in sponsorship.

• 614 people attended the 'Ignite Finale' event held June 2013 at the Regent Theatre, Oshawa.

• #ignite2013 became a Canada-wide trending tweet during the tweeting contest held on the night of the Ignite Finale event.

• Increased Spark Centre's client list from 50 in February 2012 to over 400 by April 2014.

STUDENT ASSOCIATION AT DURHAM COLLEGE & UOIT Oshawa, ON S eptember 2010 – August 2011

Marketing & Communications Manager for Not-For-Profit Student Membership Organization

• anaged marketing and communications for the Student Association including branding guidelines, creative design, advertising, websites, social

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media, plus promotional material for all SA events both on and off campuses.

• Provided support for all SA events from guest lists, menus and event logistics as required.

• anaging supervisor of eleven part-time staff. One writer, two graphic designers and eight student brand ambassadors. Included interviewing,

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hiring, training, scheduling, budgeting and payroll administration for all staff.

• Responsible for the marketing plans plus budget expenditure including record keeping and projections.

• Responsible for writing governance policies for Student Association marketing, communications and branding all departments.

Achievements

• First time the Student Association 'Last Blast' event had sold out prior to the date.

• First time the Student Association had live video streaming for the student elections.

• Significant increase in engagement and event attendance for Student Association activities on all three Durham College and UOIT campuses.

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NORTHERN RIVERS BREWING COMPANY Alstonville, NSW, Australia October 2005 – May 2009

Co-Founder, Marketing & Creative Director for Craft Brewery

Created the first brewery in regional New South Wales, Australia and produced a range of all-natural, preservative-free beer.

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esigned and trademarked the corporate identity, packaging, printed material, advertising, signage, merchandising and promotional items.

• Created and designed website including interactive online shopping, membership subscriptions and photo gallery.

• Responsible for all digital and print marketing including monthly newsletter.

• In charge of media relations including press releases.

• Organization of events, presence at trade shows, local tourist festivals and business events.

Achievements

• Reached $350,000 in sales by third year since starting a new beer brand in a young craft beer market.

• Won 'Best of Show' for Stout at Australian Beer Awards, Sydney in first year of production.

• Won various awards for both beer and packaging design at Australian International Beer Awards.

• Brewery was Finalist in ‘Best New Business’ category at the 2006 Ballina Chamber of Commerce Business Awards.

RUSSELL GIBSON DESIGN Sydney, NSW, Australia July 2002 – January 2004

Senior Graphic Designer for Branding and Design Company

Reported to creative director designing for brand managers including corporate and retail literature plus specialized packaging projects in spot

colour and CMYK printed directly onto can and plastic surfaces for Wattyl Paint Australia (competitor to Dulux) and Caltex (Texaco).

• Managed complete projects from client meetings to final design and artwork production including creation of printer dielines.

• Responsible for computer network, hardware and software installation, troubleshooting and backing up of all files.

Achievements

• Packaging redesign resulted in increase sales for one month for Caltex Techron equivalent to whole previous financial year.

• Won award in packaging for Caltex (Texaco) Havoline, Included new shape plastic container as well as range of labels.

FREELANCE GRAPHIC DESIGNER Australia / New Zealand / Canada January 1997 – July 2002

Short and long term assignments through various placement agencies and directly with design companies.

DEWYNTERS PLC London, United Kingdom April 1991 – September 1996

Graphic Designer for International Advertising and Marketing Company for West End Theatre

Clients included Warner Bros. Music.; Andrew Lloyd Webber’s company The Really Useful Group; Cameron Macintosh, theatre producer for Les

Miserable, Miss Saigon, The Royal National Theatre, Chichester Festival Theatre and other theatre production companies.

Achievements

• uccessfully completed full international release of all music and video medium for The 3 Tenors (Carreras, Domingo & Pavarotti) within 6

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weeks of concert date for Warner Music. Worked with interpreter producing written booklets in five languages (English, French, Spanish,

German, Italian).

CO M P U T E R E X P E R I E N C E

• Apple Macintosh OSX

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dobe CS (InDesign, Illustrator, Photoshop, Acrobat); Microsoft Office (Word, Excel, PowerPoint); Web and Social Management platforms

(Wordpress, Constant Contact, MailChimp, Google+, HootSuite, Tweet Deck, LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram).

E D U C AT I O N A L Q UA L I F I C AT I O N S

• B.A. Honours Degree in Graphic Design. Birmingham University, UK. (1986-1989)

• Certificate IV in Small Business Management. New South Wales Business College. (2006)

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