Marketing Executive

ANNA Y. ESER

**** *********** ****** ** #***, Washington, D.C. 20008

202-***-**** -- *****.****@*****.***

WORK EXPERIENCE

February 2013 - Present Linkformer, Inc. (Chief Marketing Officer)

Positioned company for pending acquisition

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Developed, branded and managed social media strategy and presence

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Co-led initial investment rounds for software development

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Co-managed software platform development and design

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Led drafting and preparation of website copy, executive summary and investor presentations

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Developed marketing strategy roadmap for user acquisition and launch

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Identified and targeted user groups; created membership price model tiers

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December 2012 - Present District Fete (Chief Executive Officer)

Manage and oversee day-to-day operations and manage production teams in multiple cities

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Create and oversee multiple marketing strategies for broad range of company products

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Co-created + developed the national Fashion 360 Conference, an educational opportunity for the

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fashion industry

o Rapidly grew conference from a single day/location to multi-city, multi-day conference

o Attracted notable speakers including Christian Siriano, Joe Zee (Yahoo! Fashion), Cameron

Silver (Bravo’s Dukes of Melrose, Decades), and Lindsey Mask (Ladies America)

o Prepared sponsorship decks and conference materials

Develop and manage strategic partnerships

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o Successfully acquired corporate and in-kind sponsorship including Simon Malls, Art

Institute of Charleston, Amtrak, Uber and Honest Tea

Managed, coordinated and produced multiple large events in multiple cities, including Simon

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Malls’s Mom’s Night Out event, Simon Malls’s Girls’ Night Out event, NOVA Fashion Week,

and Fashion 360

March 2012 - Present OOBERLUXE Inc. (Founder + Chief Executive Officer)

Create and execute multiple innovative marketing strategies

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o Targets included feature articles, interviews, charity events, corporate launch parties, and

social media campaigns

o Latest campaign resulted in 25x growth of user base in 6 months

Target and acquire new strategic partnerships

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o Targets included B2B partners, content providers, and luxury companies

o Developed new agreements with 20+ companies in past 12 months

Prepare and draft all investor documentation, white label proposals and agreements, web copy,

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client correspondence

Manage lifestyle advisors, sales team, administrative + marketing staff

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Developed corporate infrastructure, corporation formation, policies and procedures, operations

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and management

Designed and developed website, back-end processes, and front-end user experience

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October 2006 - Present k. young consulting LLP (Managing Principal)

Develop multiple firm practices, including small business and start up consulting, social media

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marketing, and science and technology

o Doubled size of practice areas through targeted recruitment of industry professionals

Target and develop client base across multiple industries including e-Commerce, advertising,

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defense, scientific and technological research, travel and leisure

o Grew client base by 300% in past 12 months

o Designed marketing and fundraising strategies for client to develop renewable energy

technologies

o Crafted strategies for business development, construction, and operations for new bakery

in major metropolitan area

o Developed innovative and successful outreach strategies for law firm

o Developed lead generation and client conversion strategies for new social media content

provider and management platform

Develop, draft, and execute client work plans, including branding, marketing, messaging,

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outreach, and business management

Manage firm operations, finances and staff

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SELECT HONORS

Local Leaders, Ask Miss A (2014)

Entrepreneurs to Watch, Raine Magazine + Huffington Post (2014)

Washington DC Entrepreneur of the Week (2013)

EDUCATION

University of Minnesota (2001)

SELECT ACTIVITIES

NOVA Fashion Week, Advisor and Chair (2013)

Men Against Breast Cancer, Host Committee Member (2013)

Wonders Child Care Center, Family Advocacy Council Member (2013)

Charity Chicks, Host Committee Member (2013)

Junior League of Washington, Member (2010-2013)

National Rehabilitation Hospital, Volunteer (2010)

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