KELLI O’LEARY
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EXPERIENCE
ELA Advertising
Senior Account Executive February 2014 – August 2014
• Managed the strategic, creative & production process for websites, online media, print & radio
(transitional & streaming)
• ROI reporting based on campaign’s KPI’s
• Mentor to junior staff
JNR Incorporated
Account Director/Sr. Account Manager August 2010 – February 2014
• Day to day client and vendor contact for planning, strategy, reporting and budget reconciliation
• Responsible for the creative process from concept through execution
• Performed post program analysis and future recommendations to client following program completion
• Developed promotional programming including email blasts, mailers, and corporate identity packages
• Responsible for client website maintenance
• Effectively managed the Account Department
Halo Media, LLC
Account Executive/Project Manager May 2009 – May 2010
• Initiated sales with sales team by prospecting, scheduling appointments, making initial presentation,
understanding business needs, developing proposals and closing sales.
• Closes sales by building rapport with potential clients, expounding on the benefits of Halo's solutions
and service capabilities, overcoming objections, etc.
• Contributes information to market strategy by monitoring competitive products and reactions from
clients.
• Recommended new solutions and services by evaluating current solutions, identifying needs to be
filled
• Identified resources needed and assigned individual responsibilities.
• Managed day to day operational aspects of a project and scope.
• Clients: Island Def Jam, Alize, Sony Picture Classics, Verve Music, UMRG
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Bergen Family Center
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Assistant to Dir. of Development May 2008 – March 2009
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Maintained calendars, scheduled meetings/conference calls
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Assisted in the creation, printing, and distribution of promotional materials for assigned projects
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Updated BFC website content and drafted press releases
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Organized annual fundraiser event for 200+ guests
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We The People Records
In House Publicist/Executive Assistant August 2005 – September 2008
• Worked with out sourced publicist to promote all our projects, organize promo mailings, photo shoots,
artist interviews, local & and national guest lists and tours
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The Disneyland Resort
Performer/Princess January 2001 – August 2005
Be on time for shift. Gather all necessary costume pieces. Arrive on set in a timely manner and stay
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the entire set scheduled time
Attend necessary rehearsals, special events, and meetings.
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Create a magical experience for each guest I come in contact with
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Guest Relations as needed
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CLIENTS
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The Toll Roads, The Irvine Company, Obagi Medical Products, Thermador, Toshiba America Business Solutions, Mitsubishi,
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Kia, Hyundai, Aerohive, Proofpoint, Lexmark, Toshiba America Business Systems, Island Def Jam, Alize, Sony Pictures Classics,
Universal Music Group
SKILLS
Microsoft Office, Lotus Notes, Keynote, Hootsuite, Wordpress, Mac/PC Proficient, Sales Force
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