Marketing Assistant
Resume:
DONNA PETERS
*************@*****.***
www.linkedin.com/in/donnapeters06
OBJECTIVE: Qualified candidate seeks to expound upon relevant PR & Communications insight while increasing visibility
GLOBAL VIEW: Thailand, Singapore, Cambodia, China, Mexico, Spain, Russia, Puerto Rico, Costa Rica, the Bahamas, Holland, and England
EDUCATION
Houston Baptist University December 2011
MBA in International Business and Marketing with Honors
The University of Texas at San Antonio May 2009
BBA in Management with Cum Laude Honors
Concentration in International Business
Full Scholarship Recipient; Barcelona, Spain June 2008
President’s List: 4.0 GPA Fall 2007
EXPERIENCE
Ralph Lauren
Public Relations Freelancer August 2013-present
Track and archive wardrobe sample send-outs to various celebrity personalities, print and digital media outlets
Manage and aggregate contact information of all media contacts, fashion show attendees and international points -of-reference
Adhere to strict project deadlines to ensure the successful execution of Spring, Fall, and Resort fashion show collections
Utilize Public Relations software such as Fashion GPS & CisionPoint to expand visibility of the Ralph Lauren brand
While utilizing outstanding analytical ability, bolster organization efforts by resourcefully gleaning RSVP responses into database of
over 775 VIP industry influencers
Contribute to successful fulfillment of Women’s Collection, Black and Blue Label editorial sample requests
Employment & Training Centers
Business Consultant May 2012-July 2013
Fostered relationships with new and existing customers by providing marketing services, maintaining contact, and being active ly
involved with Houston-Area Chambers of Commerce
Met and exceeded market share goal by 13.63% in calendar year 2012
Sustained an understanding of employment and business related activities with assigned clientele in the Gulf Coast Region
Organized community job fair with approximately 26 employers and over 700 attendees
Assisted in the compilation of occupational status reports for the Texas Workforce Commission
Michael Mandola
Public Relations Assistant (freelance) September 2012-January 2013
Collaborated with Public Relations representative for RenttheRunway.com
Hosted a trunk show with over 13 designers in partnership with Katsuya and SBE Restaurant Group
Nurtured liaisons between employer and client base
Compiled contact lists for social media, email and phone outreach
Aided in the organization of social events pertaining to the clients objective
Houston Area Red Cross
Marketing Consultant January 2011- March 2011
Generated a new Marketing campaign with a budget of $50,000 titled “Cross Comra des”
Drafted marketing plan and analysis in support of community initiatives
Promoted low-cost programs in order to maximize funds and increase awareness
Cultivated a prototype for an Insulin delivery patch system and pitched it to a team of local Market ing experts
COMMUNITY INVOLVEMENT
Secretary, Graduate Business Student Association August 2010-December 2011
Manage weekly officer meetings and student attendance
Responsible for arranging guest speakers and bi-annual fundraisers
Historian, Amnesty International UTSA Chapter August 2008-May 2009
Active in Special Event planning, raising consciousness of the core mission of
Amnesty International, and preserving the historical and present objective of the U TSA chapter
Big Sister, Big Brothers/Big Sisters of South Texas August 2008-May 2009
Serve as a “Big Sister” mentor to at-risk youth, facilitate homework completion of “Little Brother”
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