DUBRASKA VALE
EXECUTIVE SUMMARY
Seeking a communications related role where I can leverage my 14 years of
experience in journalism and research to advance the organization's goals
and public relations while furthering my professional development.
Specialized post-graduate training in communications, management, business
skills, assertive leadership, and graphic design.
External & Press Op-eds & Public Media relations
Internal Releases & Advocacy Relations & & liaison &
Communicatio Reports Communications Marketing Spokesperson
ns outreach
Institutiona Social Media Speeches for Dossiers & Management &
l campaigns & Internet & internal & Summaries Technical
Intranet external reports
audiences
Lighting and Digital Video Audiovisual Photoshop, Institutional
Photography Operation & production InDesign & newspapers &
Direction Digital (Radio/TV) & Illustrator magazines
Photography Screenplays &
Radio scripts
Protocol & Media Web consultancy & Press Corporate Image
Ceremonial projects Media advising conferences &
design event coverage
Team Detail-and-re Problem-solving & Multicultural & Teaching
coordination sults-oriente "can do" attitude Multiplatform (Spanish
& d & Journalism language)
supervision Multitasking
For samples of my work and credentials: www.linkedin.com/pub/dubraska-vale-
lazardy/72/475/950/
WORK EXPERIENCE
Corporaci n T de FP, LLC
Washington DC, USA July 2014 - Present
Marketing Outreach Consultant
> Create and update Community Events Calendar ("CEC") to provide the
company with opportunities to promote the business at local events.
> Research to target potential customers. Create and update Qualified Leads
List for reaching out.
> Visit and deliver the marketing campaigns to targeted and potential
customers.
> Increase brand awareness the business by attending and/or organizing
networking events, local events, and industry engagements.
> Promote, support social media, specifically Facebook and Twitter.
Upstream Multimedia, LLC
Maryland, USA June 2014 - Present
Freelance Communications Professional
> Monitor local media in Spanish and English and provide links to relevant
news.
> Support social media efforts to spread information to the Latino
community in Montgomery County and beyond, and sharing Council
information.
> Attend meetings/events (English and Spanish speakers) and provide
summaries.
> Help prepare drafts of articles for the Council Blog at MCM and El Tiempo
Latino.
> Support production needs in Spanish for Montgomery County Council (pre-
production, camera reporting, voiceover, and rough draft edit
preparation).
> Prepare summaries and reports and translate information into Spanish and
viceversa.
Latin Opinion Baltimore newspaper, LLC
Maryland, USA May 2014 - July 2014
Freelance Journalist and editor consultant
> Journalistic coverage of events. Draft press releases and articles.
> Oversee and edit contents and design for the bi-weekly editions.
Civil Aeronautics Domestic Institute (INAC)
Caracas, Venezuela July 2009 - Present
Press Chief-Communications Content (March 2012 - Present) -on leave without
pay-
> Manages and coordinates the development and deployment of 10+
institutional image campaigns as well as campaigns on national issues
affecting the use of air space for internal and external audiences.
> Responsible for journalistic coverage of 280+ institutional events in
front and behind the camera, including photography, and coordination of
10+ press conferences.
> Coordinate production and editing of 50+ internal publications and
institution's external quarterly magazine.
> Production of news dossiers and summaries (over 500). Editing of content
for both print and digital media.
> Produces management and technical reports.
> Co-authored and coordinated the article "State Profile: Venezuela", and
authored the article "Venezuela: The reduction of CO2 Civil Aviation
Emissions reflects ethical-moral commitment", both of them published in
the ICAO Journal.
> Co-author of INAC's Twitter account @INAC_Venezuela. Co-shared the
responsibility for its management 24/7.
Aeronautics Professional in Mass Communications, IV (July 2009 - March
2012)
> Produced over 200 news dossiers and summaries for publication in digital
and print media.
> Covered over100 institutional events and conducted 77 interviews behind
the camera.
> Drafted over 130 institutional press releases and reports (digital and
print media).
Municipality of Sucre, Information & Public Relations Division Caracas,
Venezuela Feb. 2005 - Dec. 2008
Journalist (development assignment, in loan from FUNDASERTINA)
> Coordinated the institutional newspaper "Sucre at Day" and produced
technical reports.
> Produced 200+ press releases concerning the municipality's activities and
events.
> Covered over 80 institutional events, including 55+ interviews behind the
camera for news broadcasts.
> Coordinated the work of camera crew and photographers during events
coverage.
> Design of social projects aimed at improving the lives of
children/teenagers within the municipality's jurisdiction.
Foundation for Adult and Pediatric Intensive Care Services and Respiratory
Physiotherapy (FUNDASERTINA)
Perez de Leon Hospital Caracas,
Venezuela Jun. 2003 - Dec. 2008
Communications Coordinator
> Developed the foundation's corporate image: mission, vision, objective,
values.
> Handled the foundation's public relations with donors and the media.
> Served as media advisor to the Foundation's President with regard to
media- and communications-related issues.
Radio Circuit AM-FM Center Caracas, Venezuela
Oct. 2001 - Feb. 2003
> News writer for AM - FM morning radio broadcast news show. Produced over
30 breaking news.
> Coverage of 5+ national interest news in live and recorded broadcasts.
OTHER WORK/FREELANCE EXPERIENCE
Media
> Communication consultancy for "SBA Airlines" website makeover (May 2014).
> Communication consultancy for "Aeropostal, alas de Venezuela" website
makeover (Jan. - Apr. 2013).
> "Tourism without Borders," magazine and TV show production (April 2009).
> "Venezuela Designs" Magazine, 3rd ed. (Nov. 2008). "Agrotrend" Magazine,
3rd ed. (Aug.- Sep. 2007).
> Institutional audiovisual commercial for "Making the Future" Foundation
(Sep. 2008).
> Nationally broadcasted AM radio show, titled "Drawing the Face of the
Future" (Aug. 2008).
> Publicity campaign, media plan and coverage for: Fall/Winter 2007 Fashion
Show at "Gabriela Chacon Investments" (Oct. 2007) and "Fifth Protocol and
Ceremony" course, taught at the Venezuelan Central University (UCV) (July
2007).
Teaching
> Teaches Spanish (writing, spelling, vocabulary, grammar, reading
comprehension) to English native-speakers as well as Basic Computers to
seniors at Montgomery Gilchrist Center.
> Taught pre-college level course in "Verbal Reasoning" at Benjamin
Franklin Institute (2007, 2009, 2010) as well as college-level course in
"Publicity and Marketing" (Nov. 2005 - Feb. 2006).
EDUCATION
Specialization in Business Administration
May 2005 - May 2006
Santa Maria University. Caracas, Venezuela (GPA equivalency: 3.876/4)
Bachelor of Arts in Mass Communications. Concentration: Audiovisual Media
Oct. 1997 - Jul. 2002
Andres Bello Catholic University. Caracas, Venezuela (GPA equivalency:
3.446/4)
> Senior Thesis Title: "Pre-production of a Cinematography Project: The
Cornerstone of Cinematographic Production".
OTHER EDUCATION/CERTIFICATES OBTAINED
Personal Excellence, yielding 100% New Models of Business in Society
Transformation Values DV Operator & Lighting and Photography
Direction
Seminar: Public Relations for Public & Photographic Appreciation and Digital
Private Organizations Photography Myths
Achievement Motivation Graphic Design Specialist, Adobe Suite
CS3/CS4
Business intelligence Solutions Mobile Devices, Technologies and
Tendencies
5th Protocol and Ceremonial Integral Assertive and Strategic Communications
Course
LANGUAGES COMPUTER/TECHNICAL SKILLS
Spanish; MS Office 97- 2000-XP-Vista
Publisher 97 - 2000 HTML Language
English Adobe Suite CS3-CS4-CS5
Page Maker 7.0 Adobe Acrobat
File Transference
Protocol (FTP)
13106 Quail Creek Ct. Silver Spring, MD 20904 / Tel. 301-***-**** / Cell:
240-***-**** / E-mail: *******************@*****.***