CYNTHIA GANA POBLETE
email:******@*****.***
OBJECTIVE: To work in an environment that meets the challenges of giving
value and delighting customer for personal and professional growth
BACKGROUND: With Civil Engineering profession, 20 years of diversified
experience in sales and marketing management and principle that selling is
an art and passion polished by the 1) commitment to the needs and wants 2)
awareness of the features and benefits 3) experience 4) exposure and 5)
practice
. A strong person with a drive to always achieve goals and enjoys the
challenges of public speaking and public's pulse;
. Skilled and confident to develop business relationship and negotiate
with business owners and all types of executives (decision makers to
end-users) of foreign and domestic industries with complex nature and
needs
. Demonstrated success in the development and implementation of new
process that achieve good returns for the company and delivers
flexibility and productivity for the customers. Successful in
organization, establish and maintaining relationship.
WORK EXPERIENCE:
Marketing Manager: Labelmen Enterprises Philippines
2004 October -
present
Deliver business grasp, acumen, innovation and analytical approach-
Credited success in the development and implementation of sales strategies
which differentiate the products offered (all types of self-adhesive
labels, paper cups and bags, labeling and bar coding equipment) vs.
competition;
Demonstrated strong commitment and motivation to listen and understand-
effected solutions through effective communication and awareness which
gained influence achieving revenue targets and customer (internal/external)
satisfaction.
Committed to Partnership and Success- practice effective strategic
planning and management achieving trust and confidence which resulted to
better client development, improve relationship and business continuity.
Marketing Manager: Jackbilt Industries, Inc Philippines
2003 Mar -August
2004
Display strong motivation and leadership -Successful in meeting the
challenges of reviving company to its former glory by injecting culture
changes and developing strategies that directs and drives the sales
activity improving mindsets selling masonry(load bearing blocks and pre-
cast flooring) products vs. competition.
Demonstrated product awareness and enhanced sales profitability-
Promoted increased customer confidence and appreciation of the products by
meeting the decision makers (i.e., builders, contract specifiers,
structural engineers, engineers and owners) understanding the preference,
perceptions and concerns and which realized revenue targets
Marketing & Container Leasing Manager: Aboitiz /Transamerica
Philippines 1996 Dec- Dec2000
Display strong influence and strategic management -pirated from
Jardines, the transfer was credited instrumental for the transfer of
Marketing Representations of Transamerica to the company and because of
such, the continuity to manage, directs and drives the business of
TRANSAMERICA.in the Philippine territory remains.
Container Leasing Manager : Jardine Davies/ Transamerica Philippines
1992 Jun -30 November 1996
Developed strong level of dependability - Oversee, Directs and drives
all businesses of Transamerica Leasing (dry vans, isotanks, reefer vans and
other capital equipment ) under the Marketing Agency Representations and
Depot Agency Operations of TRANSAMERICA Leasing (a U.S based company with
Regional Office in Singapore)for Jardines in the Philippine territory.
Demonstrate leadership, dependability and confidence - Reports to the
Regional Vice President and Directors of Transamerica in the Regional
Office in Singapore and few reporting requirements to the Vice President
based in New York . Deals and negotiates with the owners and decision
makers of domestic and multinational companies.
Customer oriented, competitive, ingenuity and innovations- Overcome
the challenges of introducing a product by creating a need for it.
Understanding the reception of the market drives the motivation to re-
invent values by developing logistic packages that attracts and convince
the customer to shift from conventional practices and adapt to new systems.
Successfully achieves growth as the value designed deliver ease and savings
for the customer and the returns produced additional million revenues for
both companies-Jardines and Transamerica.
EDUCATIONAL BACKGROUND: B.S Civil Engineering 1984 Jun-1988 Oct Far Eastern
University Philippines; MBA-Regis units 2004 Ateneo de Manila University
Philippines and number of leadership and management trainings attended
AFFILIATIONS: TOASTMASTERS CLUB/INTERNATIONAL/Manila Bay Toastmasters Club,
Phils. 2000- 2004 - Member; PHILIPPIN JAYCEES,INC/Silang Cattleya Jaycees-
Cavite Chapter 1997-Board of Director;1996-Chapter President; Regional
Committee Chairman-Southern Tagalog Region West ; 1995-External Vice
President ; 1994 - Board of Director ; 1990 - Member ; DISTRIBUTION
MANAGEMENT ASSOCIATION OF THE PHILS.(DMAP) 1996 -Technical Committee
Chairperson ; JARDINE AMBASSADORS PROGRAMME 1996 - Ambassador