Marketing Management

PATRICE A. MITSOS

*** ********* ***** ? Oak Brook, IL 60523 ? Phone: 630-***-**** ? Email:

*******@*******.***

MARKETING EXECUTIVE

EXECUTIVE PROFILE

Creative, passionate and energetic professional focused on delivering

superior results to diverse Fortune 500 and other world-class

organizations. Big picture thinker, equipped with corporate, agency, and

association sector experience; an MA in Advertising, a BA in Liberal Arts &

Sciences and hands-on expertise developing and managing multi-channel

database marketing programs, promotional campaigns, public relations and

marketing communications. Talented and driven to impact the bottom line

while ensuring processes exist, delivering business requirements in

alignment with company goals. Advanced communicator motivated to cultivate

key relationships within a matrix environment, including cross-functional

teams, clients, vendors and executive management.

CORE COMPETENCIES - Integrated Channel Marketing Campaign Design,

Implementation & Management: Strategic Planning & Consultation ( Brand

Identity & Alignment ( B2B & B2C Integrated Direct Marketing - Acquisition,

Retention & Loyalty Campaigns ( Website Development ( Search Engine

Optimization (SEO) ( Search Engine Marketing (SEM) ( Customer Lifetime

Value Scoring & Reporting ( Marketing Operations Planning & Management (

Tactical Execution ( Change Process Management ( Database Management ( Data

Capture Optimization ( Budget Planning & Management ( Leadership & Talent

Management: Cross-Functional Team Leadership & Management ( Staff Training

& Development ( Skills Assessment & Resource Allocation ( Marketing

Communications: Strategic Partnering with Clients ( Writing & Editing

Marketing Collateral ( External Vendor Selection & Management ( Contract

Negotiations ( Presentation Development & Delivery Research: Competitor

Research ( Market Analysis & Segmentation ( Measurement Plan Creation (

Campaign Analysis ( Report Development ( Foreign Languages: Fluent in

French, Conversational in Greek

SOFTWARE SKILLS - Microsoft Office Suite (Advanced User in Word, Excel,

PowerPoint; Intermediate User in Access), Visio, Microsoft Project, Google

Analytics, Goggle PPC, AdWords, SEO, SEM, Eloqua Marketing Automation,

Oracle Siebel (Campaign/Dialogue Management, Email Marketing, & Web

Marketing applications), SAS Marketing (Automation, Optimization and

Operations Management w/CI Studio 5.41), Salesforce.com

EDUCATION & PROFESSIONAL DEVELOPMENT

UNIVERSITY OF TEXAS AT AUSTIN - AUSTIN, TX ( M.A., Advertising (Major),

Business Administration

UNIVERSITY OF ILLINOIS AT URBANA - URBANA, IL ( B.A., French (Major),

Business Administration & Math

UNIVERSITY OF PARIS, THE SORBONNE (PARIS IV) - PARIS, FRANCE ( Certificate

in French Literature, History & Linguistics

l'UNIVERSITE? CATHOLIQUE DE L'OUEST - ANGERS, FRANCE ( Certificate in

French Literature, History & Linguistics

PROFESSIONAL EXPERIENCE

GIFT OF HEALTH & WELLNESS, Mesa, AZ

September, 2007 - Present

A membership-based organization focused on providing individuals with

tools, information and services necessary to lead a healthier and more

active lifestyle.

Organization is in process of shutting down. Website has been taken down.

Vice President, Marketing (9/2009 - Present); Marketing Consultant (9/2007

- 9/2009)

Lead and manage marketing department of 25 staff members, including

planners, creative group, marketing communications team, media buyers,

donor analytics team, fundraisers, and operations staff, as well as

numerous external vendors. Develop, oversee, and measure the performance of

a wide variety of fully integrated, multi-channel direct response marketing

campaigns, event plans and initiatives. Plan branding and marketing

strategies for education-based health initiative encouraging greater

community involvement to combat childhood obesity and promote a healthy

lifestyle among adult, teen and youth markets.

. Successfully generated 170% increase in Marketing Development Funds (MDF)

from our key partners through PR, acquisition and retention strategies.

. Rebranded the organization of Gift of Health & Wellness by developing the

"Good For You!" marketing and associated PR campaigns.

. Optimized channel content and campaign response through implementing SEO

and SEM activities as well as by engaging with agency and research firm

to conduct extensive testing on brand image, positioning and copy among

focus groups prior to launch of key campaign components.

. Led entire creative process of integrated marketing campaign, including

writing and editing diverse set of multi-media communications materials.

. Successfully managed strategic and operational issues on a daily basis by

leading and forming highly effective, productive relationships with a

broad cross-section of internal and external teams, including Marketing,

Donor Analytics, Fundraising, Operations, Legal and numerous external

agencies.

CARETAKER, Oak Brook, IL

January, 2013 - August, 2014

Cared for parent post-surgery, occurring twice in 12-month period, on a

daily basis while working full-time at Gift of Health & Wellness, from

home. Patient condition has improved, allowing for my work outside home,

once again, in Chicago area.

MARKETING consultant, Downers Grove, IL

September, 2004 - June, 2008

High-profile consultant retained by diverse clientele to provide expertise

in marketing, advertising and data management services, including:

Verizon Wireless

September, 2006 - June, 2007 Created and launched

Verizon's first-ever CRM campaign, developing high-impact communication

strategies targeted to Verizon's customer and prospect bases, resulting in

increased sales, customer loyalty, greater customer retention, and improved

customer satisfaction with Verizon as an organization.

. Achieved 45% increase in sales, totaling $16 million, within first three

months through implementation of targeted communications initiatives.

. Created very positive and modernized consumer experience through seamless

integration of traditional and digital channels, moving customers from

initial touchpoint (mail, email and television) to web to mobile device

to in-store POP to rep-held tablet-enabled notifications to 1-to-1 retail

rep encounter.

HSBC

September, 2004 - September, 2006

Developed segmentation strategies, implementing testing, analysis and

treatments, to determine customer motivation, better understand customer

usage and expand opportunities connected to different payment methods.

Optimized channel content and campaign response via SEO and SEM strategies.

. Generated additional revenue among existing cardholder base totaling

$12.5 million in finance charges and fees in one year.

BAXTER HEALTHCARE CORPORATION, Deerfield, IL

October, 2003 - August, 2004

A world leader in providing critical therapies for people with life-

threatening conditions.

Group Manager, Marketing

Recruited into high-profile role within Baxter BioScience, a $1 billion

U.S. division and leader in anti-body and protein manufacturing, to lead

integrated marketing communications, including individually engineering

Baxter's first measurable CRM campaign targeted to the Hemophilia A

marketplace. Created "best in class" marketing strategies and

communications to increase brand awareness for ADVATE rAHF-PFM and other

Baxter therapies, educate patients on how to best manage their condition,

develop consumer/patient loyalty and acquire new patients. Provided

innovative solutions for new CRM campaign, resulting in vastly improved

customer relationship management and overall customer satisfaction with

Baxter as an organization, as well as its therapies and services. Managed

P&L and legal review process for all campaigns. Also responsible for

product management of ADVATE rAHF-PFM.

. Led integrated marketing strategies and communications for $1 billion

U.S. division, Baxter BioScience, including direct marketing,

advertising, PR, promotions, web design, meetings and conventions.

Division was comprised of the three key therapeutic areas of Hemophilia

A, IGIV and Pulmonary.

. Boosted trial and usage of ADVATE rAHF-PFM further by launching three key

marketing initiatives, including the ADVATE Trial Offer Program, a

sampling program utilizing web, email, physician, direct mail and

telemarketing channels to introduce consumers to the product through

trial offers. Succeeded in acquiring more than 1,000 new patients and an

associated $100M in revenue within 2 months post-launch, translating into

an immediate additional acquisition of 10% share of target market.

. Acquired an additional 7% share of target market through the principle,

ongoing CRM campaign within three months of launch.

. Phased out Baxter's legacy customer management system and developed

Baxter's first relational database, thereby significantly improving upon

overall campaign effectiveness and performance. New database allowed for

greatly enhanced customer data collection capabilities and data analysis,

as well as creation of highly targeted communications, thereby better

steering customers toward intended trial and purchase behaviors.

MARKETING consultant, Oak Brook, IL

October, 2001 - October, 2003

High-profile consultant retained by diverse clientele to provide expertise

in marketing, advertising and data-management services, including:

CORBETT-ACCEL

August, 2003 - October, 2003

Launched the healthcare agency's first direct marketing loyalty campaign,

which targeted high-prescribing physicians and consumers of brand Abilify

for clients Bristol-Myers Squibb (BMS) and Otsuka Pharmaceuticals by using

measurable acquisition strategies, diversified campaign tactics and

integrated channels.

. Introduced very profitable, on-target, brand-building marketing

strategies, leading to the formation of highly beneficial, strategic

partnerships with clients.

. Pioneered a centralized, relational consumer database upon interviewing

several BMS DBAs overseeing a previously fragmented database enterprise-

wide.

PREMIER, INC.

May, 2002 - August, 2003

Optimized data warehousing and implemented greater efficiencies in

retrieval of marketing and sales information by updating and integrating

customer contact information with associated sales data. Wrote and edited

documentation related to regulations and policies for stakeholder

industries and associated products.

ACE HARDWARE CORPORATION

October, 2001 - May, 2002

Supervised creative process of all national advertising, including

television, radio and print, requiring the tight management of budgets,

timelines and stakeholder feedback. Managed relationship between writers

and ACE product groups supporting home improvement categories via

advertising, promotions and PR efforts.

FCB Chicago (pka DraftFCB, pka DraftWorldwide, Inc.), Chicago, IL

March, 1998 - July, 2001

A leading international full-service marketing agency.

Director of Client Operations (8/2000 - 7/2001); Project Manager (10/1998 -

8/2000); Senior Account Executive (3/1998 - 9/1998)

Managed a team of twelve marketing professionals among ACTOS, ALLEGRA and

USPS accounts. Oversaw career development, mentored, provided recognition

and conducted annual reviews. Forged winning senior-level strategic

partnerships with clients and providers. Generated more than $5 million in

fees.

. Successfully led the annual and periodic strategic planning and budgeting

processes for multiple integrated direct marketing campaigns with

executive management team, reviewed opportunities and solutions for

generating new business, improved account management operating procedures

and promoted shared learning among department staff on direct marketing

best practices and other related industry insights.

. Developed "best in class", integrated acquisition, loyalty and retention

strategies of the DTC database marketing programs for the brand ALLEGRA

for new client Sanofi-Aventis, with an annual budget of $20M, and for the

jointly-marketed brand ACTOS for new clients Takeda and Lilly, with an

annual budget of $10M. Exceeded ROI goal of 1.0 on both brands by

achieving ROIs of 2.0 and 2.1 for ALLEGRA and ACTOS, respectively, within

first year of launch.

. Optimized channel content and campaign response by engaging with research

department to conduct extensive testing on brand image, positioning,

consumer behavior and copy among focus groups prior to launch of both the

ACTOS and ALLEGRA Campaigns.

DIGITAS, Inc., Boston, MA

May, 1994 - June, 1997

A leading international full-service marketing agency.

Account Manager

Designed, implemented and managed a number of world-class B-to-B and B-to-C

integrated direct marketing campaigns for AT&T and IBM, including AT&T

Small Business Markets, AT&T IntraLATA, AT&T Consumer Winback and IBM

TeamPlayer (IBM VAR) Program, utilizing acquisition, retention, loyalty and

winback marketing strategies. Created and delivered to prospective clients

numerous presentations highlighting agency and department capabilities,

processes, strategies, best practices and case studies. Strategically

partnered with clients, providing high-level counsel with respect to their

various brands and services.

. Generated new business from both AT&T and IBM combined, totaling $20M in

agency fee.

. Developed numerous campaign management tools and measurement plans to

ensure smoothly-running, highly effective marketing programs.

. Spearheaded talent management and resource allocation initiative to

foster improved career development for department staff.

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