Sales Marketing

Keith Farrar Wood

**** ******* *****

Forest Park GA 30297

Home – 404-***-**** Cell – 404-***-****

******@*********.***

MARKETING COMMUNICATIONS

Over 20 years of business ownership experience in the marketing, public relations, corporate

communications and branding fields

Development team leader for media and public relations action plans for local utilities, which were

instrumental in sculpting public opinion to more accurately reflect the quality service being provided

Image marketing expert, with experience in all facets of corporate branding, from mission statements

to corporate apparel

SKILLS

Collateral & Support Material Development Marketing Strategies & Campaigns

Corporate Apparel Media Buyer

Corporate Branding Meeting Facilitator

Corporate Communications Public & Media Relations

Creative Group Leadership Strategic Planning

Event Planner Training Material Development

Focus Groups and Market Research Web and Print Content Development

PROFESSIONAL EXPERIENCE

WAFFLE HOUSE Inc. – Norcross, GA, 2012 – Present

Restaurant Operations

A moderately priced, breakfast oriented restaurant

Developing catering as an additional revenue stream

Recognized as a Waffle House future leader

Sales increase in 19 of the last 20 operating periods

Developing non-traditional marketing projects

Lowest team food cost contest winner

Continually exceeds store staffing and training targets

Recognized as a level 1 staff retention store of 19 straight operating periods

Developed in store team member information program

WOODPRINT Inc. – Jonesboro GA, 2006 - 2012

Owner – Georgia Area Developer – Instant Imprints

Owner – Instant Imprints – Roswell, GA

A corporate imaging and branding company, providing promotional services to local small businesses

Provided operational support for five Georgia locations

50% sales growth during the first year of ownership

Developed theme and graphics for 2012 corporate meeting

Designed and produced sales collateral material

Coordinated two store relocation projects

Southeast Region corporate liaison

Developed marketing efforts for two new profit centers

JIM WOOD & ASSOCIATES – Lake City, GA, 1994 - 2006

Part Owner - CFO & Vice President of Advertising and Client Services

A public relations firm, providing marketing, media relations and public relations services for small to

medium size business and local government agencies

Doubled our client base in my first three years

Produced several client information videos

Provided voice over talent for television and radio spots

Provided media relations for over $1 Billion in construction projects

Planned and directed grand opening proceedings for three major construction projects

Developed crisis communication procedures

Conceived, developed and launched a local government television station

Conducted development project public meetings

Provided Pro-bono media and community relations services to local charities

WOOD PUBLICATIONS – Euless TX; Houston TX, Aurora, CO, 1987 – 1994

Associate Publisher – General Manager

Newspapers serving the aviation communities of Dallas/Fort Worth, Houston and Denver

Doubled sales in two years at our DFW publication

Instrumental in company’s transition to digital publishing

Acquisition team for our Denver publication

Led transition team for our Denver Publication

Led Denver publication 500% sales growth

EDUCATION

Forest Park High School

B.S. Georgia Institute of Technology

Major – Management

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