Martin R. Rainey Sr
**** ****** **** *** ************, NC 28078
Phone: 704-***-**** E Mail: ******.******@*****.***
Summary
** ***** ** ********** ** driving growth through national account sales, management, merchandising, supply chain,
forecasting, pricing and marketing with Scotts Miracle Gro and Oldcastle.
Experience
Oldcastle January 2011 Current
Strategic Account Manager – Oldcastle Enclosure Solutions April 2013 Current
Established productive, professional relationships with key personnel in assigned customer accounts that resulted in positive Year 1 results: Ferguson $8M +15% YOY,
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Ewing $1.5M +10% YOY, Rexel $1M +12% YOY, HD Supply $8M +10% YOY
Coordinated the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and
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customers’ expectations
Proactively lead a joint company strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and
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three year period
Trained in Miller Heiman Strategic and Conceptual Selling and proficient in Salesforce.com to maximize strategic results
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National Account Manager Lowe’s Account January 2011 April 2013
Business development responsibility for the $25M Sakrete Brand, driving 20% growth
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Drove consumer research, Traqline and marketing initiatives to set key marketing strategies and long range planning
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Develop marketing and merchandising programs to drive an incremental 10% growth for the Concrete Mixes, Gray Block, and Patio Block categories
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Developed and launched Fire Pit Kits that resulted in over $3M in incremental POS in the first year
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The Scotts Miracle Gro Company 1999– 2010
National Account Manager, Lowe’s Account March 2006 October 2010
Managed the $120M Growing Media category for SMG at Lowe’s and was responsible for the growth of the business +40% year over year
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Managed the $30M Plant Food category for SMG at Lowe’s and was responsible for the growth of the business +15% year over year
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Drove the largest product launch at Lowe’s in Miracle Gro history, resulting in over $4M in POS for LiquaFeed becoming the #1 Plant Food Item at Lowe’s
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Successfully launched the Scotts Select Plant Food Line exclusively at Lowe’s, which resulted in $1.5M year one.
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Managed new initiatives, annual line reviews, POS and forecasting for multiple categories like Scotts, Ortho, Miracle Gro, and Roundup
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Awarded the 2009 Team Sales Achievement Award, for exceeding overall growth in POS, Shipments, and core Scotts Business in the Growing Media Category
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Regional Sales Manager Palm Beach, FL October 1999 March 2006
Managed a $4M size territory, calling on The Home Depot and Lowe’s stores
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Managed a team of up to 13 to drive the sales, POS, and training of merchandisers and counselors
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Developed a win win relationship with Store Management, District Managers & RVP’s that helped to contribute to 20% growth in my territory
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Developed local marketing programs to gain increment display space and drive sales
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Won 2 National Merchandising and Sales Achievement Awards
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Education
Lorain County Community College – Computer Science Computer Aided Drafting & Design
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Miller Heiman
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Conceptual Selling Certification
Strategic Selling Certification
Large Account Management Process Certification
The Edge Negotiation
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The Ultimate Negotiator Certification