Manager Management

Ronald M. Rogers

**** ******* **** #****

Dallas, Texas 75248

Cell: 210-***-****

****@**********.***

Objective: Position in Strategic Communications, Communications Management, Public

Relations, Public Affairs, Marketing, Change Management

PROFESSIONAL SUMMARY

25 years of solid and proven communications experience to include communications

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consulting, public relations, strategic communications planning and execution, writing

and producing, managing communications strategy, change management, and

managing communications using SharePoint.

Served in the highest levels within the Department of Defense providing public

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relations/public affairs leadership while producing worldwide radio and TV broadcasts,

press conferences, and print products.

Retired U.S. military Public Affairs and journalism professional.

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Self-motivated and confident while focused on excellence in decision making and

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leadership.

HIGHLIGHTS OF QUALIFICATIONS AND VALUE

Strategic Communications ● Public Relations ● Marketing ● Program Management ● Training

and Development ● Consulting ● Excellent Communication Skills ● Change Management ●

Public Affairs ● Decorated Military Veteran ● Award Winning Broadcast Journalist ● Highly

Respected Leader

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CAREER TRACK & PERFORMANCE

Senior Manager, Change Communications

Associa (Dallas, TX)

03/2013 – 07/2013

• Served as primary lead for the communications function of the change process in the

community association management industry.

• Applied a structured change management approach and methodology for major

organizational change caused by projects and change efforts.

• Developed and implemented a change management communications strategy and plan

based on a situational awareness of details of changes and the groups being impacted

by the change.

• Identified potential change risks, anticipated points of resistance, and developed

specific plans to mitigate or address concerns; developed public relations plans and

advised leadership on approach.

• Conducted audience assessments, evaluated results, and presented findings in a logical

and easy-to-understand manner; identified public relations approaches assist with

marketing and communications.

• Effective and visible coach to executive leaders and Branch members who were change

champions.

• Managed the creation and implementation of communications plans and deliverables

using a variety of communication vehicles; created and enabled reinforcement

mechanisms and celebrations of success.

• Worked with project teams to integrate change management activities and

communications into the overall project plan.

• Teamed with communication, training, HR and OD specialists in the formulation of

particular plans and activities to support project implementation and minimize risk.

• Managed and led the change communications team; set goals and provided guidance

and direction.

Senior Communications Consultant

Deloitte Consulting (San Antonio, TX)

09/2008 – 01/2013

• Managed and led strategic communications for the San Antonio Joint Program Office

(SAJPO) as a senior communications consultant; provided communications and public

relations/public affairs support while leading a team of public affairs officers from all

military installations in San Antonio.

• Coordinated with military officials and with the City of San Antonio to communicate

messages about implementation of SAJPO’s Base Realignment and Closure (BRAC) 2005

projects to a variety of audiences.

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• Provided excellent public relations skills to identify and proactively address public affairs

issues; advised clients on public relations approaches and planning on major projects.

• Served on several key BRAC committees and assisted community and civilian leaders on

a daily basis providing daily public relations support to a high-level client earning a

strong reputation for excellent work.

• Published a monthly newsletter detailing BRAC implementation activities that fell under

SAJPO’s oversight; increased the newsletter’s readership from 1,200 to more than

13,000.

• Integrated public relations efforts of the military and the City of San Antonio; served as

media spokesman.

• As chief liaison with the community, served as a key member of City and business

groups’ BRAC committees, including:

The Greater Chamber of Commerce’s Military Transformation Task Force (MTTF)

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The MTTF Business and Economic Development Committee

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The City of San Antonio’s Military Affairs Committee

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The City of San Antonio’s BRAC Public Relations Committee

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• Assisted San Antonio military installation public affairs officers and public relations

protocol offices in planning and execution of BRAC-related activities, including

groundbreaking ceremonies, ribbon-cutting ceremonies, and community outreach

meetings.

• Expertly managed and led a BRAC "media day" with San Antonio community leaders,

military leaders, and the San Antonio Joint Program Office (SAJPO) communications

team resulting in extremely positive and outstanding BRAC news coverage; extensively

used SharePoint to manage communications products.

• Instrumental in leading lead change and communications strategy for a major

transformation and consolidation at the General Services Administration (GSA) Federal

Acquisition Service (FAS) Headquarters in Crystal City, VA.

• Developed and managed communications strategy to include communications plans,

communications vehicles, stakeholder analysis, shared services delivery model, and

communication methods.

• Provided change management and communications support to the consolidation of the

Air Force Personnel Center, Air Force Manpower Agency, and the Air Force Services

Agency at Randolph Air Force Base, San Antonio, Texas.

• Conducted a current-state organizational assessment, developed a service delivery and

operating model, conducted an As One survey, and provided overall communications

support for the consolidated Field Operating Agency.

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Organizational Impact Contributions

• Hand-picked to help lead Business Development to increase the Deloitte footprint in

San Antonio based on excellent reputation and strong relationships

• Developed a comprehensive overarching communication plans with key themes and

messages on each major project; effectiveness of leadership and execution helped

Deloitte win new and existing contracts.

• Received accolades and recognition from the U.S. military and City of San Antonio for

the strong and impactful contributions and leadership during the entire span of the

BRAC 2005 project.

• Earned respect as the go-to and trusted consultant the client would turn to for all things

public affairs and communications related; consistently displayed dedication and

passion for accomplishing any task.

• Arranged for Deloitte to become gold members of the Greater San Antonio Chamber of

Commerce and have a place on the esteemed "Presidents' Council".

• Relied on by Deloitte leadership to enhance public relations efforts in the San Antonio

community through town hall meetings with military and business leaders, awareness

campaigns, and volunteer events.

• Developed a keen knowledge of client needs and could often anticipate requests; this

increased overall effectiveness and trust.

Public Affairs Manager/Public Relations Representative/Broadcast Journalist

U.S. Air Force News Agency (San Antonio, TX)

03/2005 – 09/2008

• Supervised, trained, and led at every military assignment spanning a 20 year military

career; consistently handpicked to lead and coordinate high profile news coverage and

productions.

• Managed and organized logistics to include shoot location, script writing, support, travel,

concept ideas, contingency planning, and talent coaching; expertly trained and led

military Public Affairs specialists, broadcasters, and producers; displayed exceptional

leadership during remote broadcasts, on-location shoots, and coordinating with military

and civilian customers.

• Planned, coordinated, managed and produced television and radio news and feature

productions; earned top broadcast awards in newscast production, feature projects,

writing, anchoring, and overall management.

• Managed radio news production and newscast was named best in the Defense

Department in 2007.

• Worked as planner, coordinator, manager, and reporter for the Army and Air Force

Hometown News Service and was a key player in the production of more than 11,000

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holiday greetings sent to radio and television stations across the United States.

• Worked closely with DreamWorks in their production of Transformers and interviewed

director Michael Bay on U.S. military cooperation on the film.

• Served as public relations representative during overseas assignments integrating with

local leaders and foreign military representatives; received accolades from the U.S.

Embassy in Manila, the Philippines.

• Handpicked to launch a worldwide news assignment desk; coordinated Air Force News

coverage worldwide and received numerous accolades for excellence in this position

based on strong judgment and outstanding public affairs skills.

Production Supervisor/Operations Manager

American Forces Network (Tokyo, Japan)

03/2002 – 03/2005

• Covered news stories and produced features in Vietnam, Laos, Thailand, Australia,

Singapore, Guam, Korea, Hawaii, and the Philippines; received accolades from the U.S.

State Department for professionalism and results.

• Managed and developed ideas and led teams to produce top-quality products to include:

Pacific travel programs, cooking shows, news feature stories, leadership training videos,

worldwide holiday greetings, documentaries, and marketing videos.

• Expertly led and trained broadcasters and producers while displaying exceptional

leadership during remote broadcasts, on-location shoots, and coordinating with both

military and civilian customers.

• Excellent efforts enhanced public relations between the Japanese and U.S. military.

News Director/Public Relations Manager

American Forces Korea Network (Seoul, South Korea)

03/2000 – 03/2002

• Served as News Director and Manager at HQ American Forces Korea Network in Seoul;

produced and anchored a live, peninsula-wide television and radio newscast, and

managed a team of 13 news reporters.

• Directly responsible for both news products earning first place awards in the Army’s

Keith L. Ware worldwide broadcast excellence awards and the Defense Department’s

Thomas Jefferson awards.

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• Established an excellent working relationship with United States Forces Korea (USFK)

Public Affairs leadership and was handpicked to work with the United States Forces

Korea Commander-in-Chief on a series of projects to help train Army public affairs

officers how to coordinate with media.

• Received accolades from Army leadership for dedication to excellence while assigned to

this position.

News Correspondent/Writer, Anchor

American Forces Information Service (Washington, D.C.)

03/1997 – 03/2000

• News correspondent reporting on major news stories affecting the Defense Department;

news products aired on all U.S. military installations worldwide, U.S. Embassies and on

ships at sea.

• Interviewed high-level Defense Department officials including the Secretary of Defense

and the President.

• Attended weekly Pentagon news briefings and wrote stories on important Defense

Department initiatives.

• Received accolades for excellent work and was applauded for ability to talk at ease with

Defense Department officials with respect and professionalism.

• The “go to” script writer when an important story surfaced with a short deadline due to

sharp skills and excellent writing skills; chosen for this special duty assignment based

on reputation for excellence.

Broadcast Producer/ International Reporter/ Manager/Public Relations

Representative

American Forces Network (Tokyo, Japan)

02/1991 – 03/1997

• Served as a radio and television reporter and anchored newscasts affecting Air Force,

Army, Marine Corps and Navy installations in the Tokyo area.

• Facilitated relations between the American Forces Network and the Japan Press Club

resulting in better coverage of news involving U.S. and Japanese forces.

• Keen interest and knowledge of the Japanese language and culture allowed a strong

working relationship between U.S. and Japanese officials.

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• Received numerous awards for broadcast excellence and military leadership; highly

respected public relations skills helped foster strong relationships between the U.S.

military and Government of Japan.

EDUCATION

• B.S., Business Management - University of Maryland (3.4 GPA)

• A.A., Asian Studies - University of Maryland (3.8 GPA)

• A.A., Public Affairs - Community College of the Air Force (3.9 GPA)

• Defense Information School - Broadcaster Course, Public Affairs Manager Course,

Advanced Journalism

• Harvard Leadership Program

AWARDS

• Joint Service Commendation medal, Joint Service Achievement medal, Air Force

Commendation medal (3), Army Commendation medal, Army Achievement medal,

National Defense Ribbon (3), 1st, 2nd and 3rd place awards for broadcasting excellence in

the Defense Department Thomas Jefferson competition, Air Force Media contest, and

Army Keith L. Ware journalism contest.

PROFESSIONAL ASSOCIATIONS

• Greater San Antonio Chamber of Commerce, San Antonio Public Affairs League, Prosci

Change Management Group, National Association of Broadcasters, Veterans of Foreign

Wars, Air Force Public Affairs Alumni Association, Association of Change Management,

International Public Relations and Communications Association.

SOFTWARE PROFICIENCIES

• Microsoft Word, Excel, Access, Outlook, PowerPoint, Project, Avid Media Composer, Sony

Sound Forge, News Boss, SharePoint.

LANGUAGE SKILLS

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• Expert fluency in English, intermediate fluency in Japanese

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