Marketing Content

Sudha Kuruganti

+91-955******* LinkedIn Link to download work samples Email: ***********@*****.***

Communications and Marketing Professional

Experienced in developing content and design ideas for communications and marketing

collateral (grant proposals, expressions of interest, slideshow presentations, website

content, annual reports, brochures, proposals, write ups, briefs, press releases, posters,

newsletters and internal journals).

Writing and Editing Background

Marketing collateral

Annual reports (sample)

Website content (sample)

Brochures (sample)

Write ups

Press releases (sample)

School diary for a playschool (sample)

Maintaining online presence on social networking platforms (Facebook, Twitter,

Youtube)

Business Development Collateral

Grant proposals

Expressions of Interest

Slideshow presentations

Internal Communication

Posters (sample)

Newsletters and internal journals (sample)

Blog posts and articles

Articles for supplements (Sunday Chronicle, Teen Chronicle) of The Deccan Chronicle,

a leading English daily.

Book reviews written for RandomHouse India (on my website)

Articles for websites and blogs. (sample)

Personal blog (sample articles: one and two)

Fiction

Novel coming out soon, to be published by Indireads

Short story in anthology published by Indireads (‘The Long and the Short of It’)

Short story published in March 2014 issue of ‘Reading Hour’.

Developed script for an animated film for Smarton as marketing collateral

Developed script for an e learning module for a freelance client (sample)

Presented short stories on All India Radio as part of the Yuuvani program

Design Background

Marketing collateral

Logo for Samrita Trust (link)

Fundraising brochure for Samrita Trust

Annual report for Samrita Trust

Trifold brochure for HMRI

Diary for Busy Bees playschool (link)

Work History

Freelance writer and designer, 2010 – present

(Writing sample) (Design sample)

Coordinator Alliances and Partnerships, December 2008 to December 2010

Health Management and Research Institute – Hyderabad, Andhra Pradesh

Responsibilities included:

Writing project proposals

Handling corporate communications

Handling corporate relations

Social Marketing

Selected accomplishments:

Wrote a successful proposal to the John D. and Catherine T. MacArthur

Foundation for funding a pilot project to reduce maternal mortality and morbidity in

tribal areas in Araku Valley, Andhra Pradesh. Grant funds of 450,000 USD were

approved based on the proposal.

Produced the organization’s first ever Annual Report, from choosing a theme,

finalizing concept and design, collecting information and inputs from various

departments, finalizing content, writing and editing text content and compiling into an e

report.

Wrote successful applications for the following awards –

EdelGive Social Innovation Honours 2010 (award + prize money of 10 lakh rupees),

NASSCOM Social Innovation Honours 2010

eINDIA eHealth Award 2009

All of which were subsequently won by HMRI.

Freelance writer, October 2009 to August 2010

Anmipro Technologies Pvt. Ltd. – Hyderabad, Andhra Pradesh

Wrote content for various websites

Developed script for an e learning module for a client of Anmipro ( sample)

Developed content and script for an e learning module on economics

Freelance writer, 2002 – 2005

All India Radio – Hyderabad, Andhra Pradesh

Wrote and presented short stories as part of the Yuuvani program.

Education

The Indian Institute of Planning and Management – Hyderabad, India (2006 2008)

Post Graduate Diploma in Management, Diploma in Planning and Entrepreneurship

Majors: Human Resource Development, Marketing l Graduated with honors [75%]

Aurora’s Degree College – Hyderabad, India (2003 2005)

Bachelor of Sciences

Majors: Microbiology, Genetics and Chemistry l Minors: English and French Graduated with honors

[80%]

Awards

Won the first prize (worth Rs.15,000) in the creative writing competition conducted by IIPM, Mumbai

in December, 2006

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