Employee Communications and Engagement

Lisa A. Cohen

** ****** *****

Bedminster, New Jersey 07921

****.********@*******.***

mobile 908-***-****

home 908-***-****

Proven success in global philanthropy, employee engagement, employee communications and public relations .

Broad international experience including project management, employee engagement/volunteerism and special events

management. High energy team player accustomed to working within senior executive settings and leading cross

functional teams. Resourceful and creative thinker with a proven track record in applying strategic and tactical

communications.

PROFESSIONAL EXPERIENCE:

VERIZON • Basking Ridge, NJ

Senior Consultant - Culture and Employee Communications present

• Provide strategic counsel to senior executives and develop messaging, videos and webcasts for company

updates and key initiatives

• Create effective and collaborative internal communications focusing on the company’s innovation message and

employee recognition to enhance the culture

• Leverage and integrate technology to increase effectiveness and timeliness of internal communications

Senior Consultant Employee Engagement - Verizon Foundation 2012-2013

• Strategically managed global collaborative programs which included employee volunteering, matching gifts and

building tactical nonprofit partnerships

• Created and managed signature volunteer programs and developed employee communication messaging to

increase employee engagement

• Implemented and managed global “Volunteer Spotlight” stories for foundation website

BECTON DICKINSON • Franklin Lakes, NJ

Program Manager-Social Investing 2008-2011

• Developed, managed and led key strategic associate engagement initiatives in support of company’s business

goals and objectives

• Liaised with Chairman and Executive Leadership

• Recruited, selected, deployed, and managed global volunteer service trips to underserved countries

• Built and managed global NGO relationships

• Oversaw and led all aspects of special events and fundraising activities

• Generated and managed MOUs, timelines, project plans and budgets

• Promoted, re-branded, and implemented Henry P. Becton Volunteer Impact Community Service Awards and

redesigned Matching Gifts Program

Program Coordinator-Regulatory Affairs 2002-2008

• Created, Implemented and managed worldwide Validation training program, communications and website

• Designed and executed global special events and conferences from idea generation to implementation

CLEAR CHANNEL COMMUNICATIONS • New York, NY

Consultant 2001-2002

• Assisted Senior Vice President in the improvement of offerings of corporate hospitality programs in North Eastern

United States

• Organized special events, advertising and promotions for various entertainment venues

• Managed and executed celebrity appearances-“Meet and Greets”

INTERNATIONAL FLAVORS & FRAGRANCES, INC (IFF) • New York, NY

Advertising/Public Relations Manager 2000-2001

• Strategically planned, managed and implemented global corporate advertising and public relations efforts

including: media relations, investor relations, corporate communications, special event planning, strategic

development and industry outreach

• Supervised international communications staff/multiple vendor and ad agency relationships

• Organized and executed global industry and celebrity events

BIG M, INC. • Totowa, NJ

Brand Manager 1998-2001

• Developed and implemented print and broadcast advertising, special events, in-store promotions and

sponsorships for over 120 retail stores

• Implemented corporate sponsorships such as: Jones Beach/PNC Bank Summer Concert Series, Z-100 “Jingle

Ball” and “Zootopia”, WKTU 103.5 “Miracle on 34th Street”

• Managed “meet and greet” celebrity sweepstakes with top record labels/pop stars

• Supervised ad agency/photo shoots

• Managed budgets/negotiated contracts

MOVADO GROUP, INC. • Lyndhurst, NJ

Marketing Public Relations Manager 1994-1998

• Managed corporate sponsorships with various organizations

• Managed product placement/publicity for luxury watch brands: Piaget, Corum, Concord and Movado

• Managed Piaget Boutique Store Opening Gala Events in conjunction with Oscar De La Renta/Opening night of

Carnegie Hall/Bridgehampton Polo Sponsorship/Parrish Art Museum

• Booked celebrity personal appearances and managed in-store promotional events with Pete Sampras, US

Olympic Ski and Mountain Biking Team athletes

• Worked directly with high-profile film, fashion and sports celebrities

• Managed media relations, investor relations and worked directly with Chairman

• Organized global product launches/press events/trade shows

Advertising and Marketing Coordinator 1993-1994

• Coordinated retailer tagging and media insertion orders

• Coordinated photo shoots/television and video production

• Coordinated casting sessions

MELVIN SIMON MANAGEMENT/ NEWPORT CENTRE MALL • Jersey City, NJ

Assistant Marketing Manager 1991-1993

• Coordinated mall promotions, fashion shows and seasonal displays

• Managed community relations programs

MORTON DOWNEY JR SHOW/QUANTUM MEDIA, INC. • Secaucus, NJ

Production Manager 1988-1991

• Supervised live production/editing sessions

• Worked directly with Executive Producer and Host

• Managed syndication of tapes to affiliate stations

• Pre-interviewed and booked guests

• Coordinated remote telecast logistics

EDUCATION:

RUTGERS UNIVERSITY- DOUGLASS COLLEGE • New Brunswick, NJ

• BA Journalism/French (Dean’s List / High Honors in Journalism)

• University of Salamanca, Spain (Summer Study Abroad)

• University of Tours, France (Summer Study Abroad)

SPECIAL SKILLS/AFFILIATIONS:

• Fluent in French /Proficient in Spanish

• Served on Steering Committee for Global Corporate Volunteer Council (GCVC) and International Association of

Volunteer Efforts (IAVE)

• Leadership NJ

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