Management Sales

Scott Axelrod ***************@*****.***

**** ********* ****** ***** ******* Creek, FL 33066 954-***-****

SUMMARY OF QUALIFICATIONS

MANAGING DIRECTOR, DIGITAL STRATEGIES & SERVICES

Member Acquisition & Retention / Member & Employee Engagement / Optimal User Experiences

Strategic Content Programming / Innovative Products & Online Events / Knowledge Management

A proactive, dynamic, and dedicated professional with over 15 years of Community Management experience.

While at AOL, turned the AOL Sports Channel Community into the #1 interactive sports destination.

Developed and implemented vision and strategy for the channel’s member-engagement. Additionally, managed

AOL Sports Community team and numerous relationships with AOL's sports partners. A career of proven

ability in content and community management, team motivation and leadership, goal definition and

achievement, product development, agile development processes, and partner integrations.

Community Management Strengths:

Internal and Remote Staff Management Content Acquisition and Creation

Team Development and Coaching Expert Communication Skills

Site Engagement and Social Media KPI and Goal Definition

A/B Testing and Agile Environments Social Business Software

Certified in Gamification (Coursera) Retention Strategies

Accomplished, results-driven, business leader who is focused on the implementation of successful engagement

strategies to increase membership, drive site traffic, and ensure optimal member experiences for maximum retention.

Proven ability to strategically design programming content and manage internal and remote teams to success. Solid

history of success in content management, product development, partner integrations, site redesigns, member

communication, goal definition and achievement, and team motivation and leadership.

PROFESSIONAL EXPERIENCE

Vistage International San Diego, CA

Senior Community Manager July 2011 – March 2014

Recruited for the development of the company’s virtual business community. Played a key role in website upgrade (Jive platform)

and redesign. Managed the execution of both employee and member engagement strategy. Responsible for development of content

plan, including Best Practices library.

Developed and executed member-engagement strategy for community of 17,000 CEOs.

Exceptional customer support -- Face of the community for our members. Advocate for the members to our

management.

Defined and managed content, social media and gamification strategy.

Responsible for the creation and on-going development of content library consisting of best practices, blog

posts, and podcasts.

Identified and implemented process improvement leading to improved efficiency and productivity

around communication and execution resulting in increased member conversion-rates.

Key Accomplishments:

Successfully launched company’s virtual membership. Effectively lead the internal process to define

product strategy, roadmap, and priorities.

Led and managed the development of site’s most active content -- “Best Practices” library .

Redesigned company newsletter – open rate increased 75%.

Was central participant to the launch of national partnerships with Bank of America and ECP Interact.

Open Sports Deerfield Beach, FL

Director of Content, Community, and Syndication June 2008 – September 2009

Led site programming, content development, and delivery to drive the development of an interactive community while facilitating

all facets of a start-up operations – raising $14M from the private sector and forging a working alliance with FOXSports.com.

Played a key role in launching OpenSports.com – developed/established programming experiences focused

on major events and news stories; drove specification of new social constructs across all products and services.

Worked with numerous high profile sports personalities to develop compelling content for users, including:

NFL analyst Sean Salisbury, Fantasy Sports expert Rob Shaw, and national radio broadcaster Sid Rosenberg.

Recruited and managed an editorial team with 9 members; created strategy and directed staff workload.

Strategically focused with exceptional leadership skills and the ability to build high-performance teams.

Provided comprehensive oversight and technical consulting involved in all facets of business operations.

Deeply experienced in working with business models across all platforms (digital, mobile, and social).

America Online (AOL) Dulles, VA

Director of Community January 1996 – November 2000

Led and oversaw successful merger of The Grandstand into the AOL Sports Channel and vitally enhanced member experiences,

grew community, and maximized member retention. During tenure at AOL, the AOL Sports Community doubled in size to over

1 million unique accounts and the AOL Sports Channel doubled in size to over 10 million unique accounts.

Spearheaded team of 13 direct reports (management team) and hundreds of community leaders. Held

responsibility for daily programming of AOL Sports Channel and development of Fantasy Sports Center.

Conceptualized AOL’s Grandstand Fantasy Sports products; created Internet’s first “live” automated

drafts/scoreboard, and developed database to use with the products to drive optimal member experience.

Successfully grew community leader program and used our model to develop AOL’s internal community

manager program, which was leveraged to manage communities across the platform. Developed a

compelling content and programming model used to build successful communities for other AOL channels.

Led all member-engagement initiatives for AOL Sports; owned the roadmap for strategic planning.

Improved partner relationships under stressful situations to ensure goals and deadlines were being met.

Deeply experienced in managing partner relationships and integration efforts; collaborated with Real

Fans, The Motley Fool, STATS, Inc., Athlete Direct, and SportsLine.com to generate interactive content.

Recognized for increasing revenue and site usage through "Fan Centrals" with coverage of 20+ annual

major sporting events. Moreover, increased revenue and site usage through "Fantasy Sports" with the

development and management of cutting-edge games that were, at launch, industry-leading.

The Grandstand Sports Services Coral Springs, FL

COO / Director of Online Operations August 1986 – December 1995

Orchestrated the development and launch of this leading-edge interactive online sports community. As an information

provider with a service called Quantum-Link (eventually known as America Online) this was the very first online sports

network and was a model for Sportsline.com and ESPN.com

The Grandstand was a pioneer in playing of Fantasy Sports online – industry leaders and visionaries years

before ESPN, SportsLine, and Yahoo entered the business and Fantasy Sports became a billion-dollar industry.

Led all AOL partners in metrics related to # of members, traffic and retention.

Established, grew, and managed Community Leader Program comprised of 100+ community leaders.

Directed all aspects of sales including: strategic planning, business development, and client management.

Sold company to America Online (AOL) while holding full accountability for overall online operations.

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