Account Executive Marketing
Resume:
Andy Shaw PROFILE
Creative problem solver. Trusted advisor. Valued team player. Skillful juggler. Tactful leader.
Chicago, IL 60647
Innovative thinker.
************@*****.***
EMPLOYMENT HISTORY
EDUCATION
HAVAS WORLDWIDE Chicago, IL May 2013-July 2014
Belmont University Senior Account Executive
Nashville, TN
Clients: Craftsman Terminix Autolite Spark Plugs Wingstop
MBA
2006-2008 Lead management of all facets of client business including integrated brand planning, strategic
and creative development, production of creative assets including TV, online video, and
College of Charleston photography, facilitation of finance, and internal and external team management.
Charleston, SC
BS, Anthropology
HAVAS WORLDWIDE Chicago, IL March 2012 –May 2013
1999-2003
Account Executive
Clients: Beam Global Wine & Spirits – Hornitos Tequila Sauza Tequila
CERTIFICATION
Lead strategic and creative thinking behind two rising tequila brands in the Beam portfolio,
acting as brand steward and managing a cross-functional agency team to deliver 360º
Northwestern University
integrated above and below the line marketing programs.
Medill IMC Program
Chicago, IL Managed development, production and optimization of award-winning Sauza Tequila “Make It
With A Fireman” campaign, a first-of-its kind, all digital campaign for Sauza that has earned over
2013 Chicago 4A’s IAAS
10 million total online video views, nearly 200 million impressions and significantly increased
February 2013
brand awareness, favorability and purchase intent amongst the Sauza target.
SKILLS HAVAS WORLDWIDE Chicago, IL April 2010-March 2012
Intern/Account Coordinator/Associate Account Executive/Account Executive
Brand management
Integrated marketing
Clients: Sprint
campaign development
Joined team to on-board new mobile business based on digital and mobile knowledge and
Brand strategy
played pivotal role in integrating mobile strategy into larger base communications strategy.
development
Digital marketing and
Appointed to direct agency-wide Mobile Task Force to uncover best-in-class mobile marketing
strategy practices and innovations.
Online advertising
Experience in Consumer Acquisition, Base and Loyalty Marketing, Shopper Marketing, Digital,
Social media marketing
Mobile, Social, and B2B.
Mobile marketing
MUSIC ALLIES Asheville, NC May 2009-Septemer 2009
Online Marketing Assistant (Internship)
Developed and distributed successful online promotional campaigns, directly leading to the
extension of key client contracts.
Assisted Online Marketing Director with marketing strategy including content generation and
placement, creation of unique promotions, and execution of exclusive promotional offers to
targeted online media sources.
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