Sales Assistant

Leslie A. Barron

*** ******* ****** *****************@*****.***

Watertown, MA 02472 774-***-****

WORK EXPERIENCE

Marketing Specialist, Bose Corporation, Westborough, MA June 2012 – Current

Led product growth of the Home Theater, Headphone, and Bluetooth markets by executing strategic promotions in FY14.

o 1.1 Home Theater system promotion improved sales trend by 20%, contributing to a 46% category growth and

making Bose lead the Home Theater market with a 75% share.

o Y/Y sales trend during Noise Cancelling headphone promotion improved 29% over pre-promo period.

o Addition of Sport In-Ear headphone promotion showed a 44% lift over pre-promo period.

o Bluetooth speaker promotion accounted for $4.1M in sales.

Manage all product promotions for Bose direct channels and resellers in the Americas.

o Planned and executed 50+ budgeted product category promotions and 20+ ad hoc promotions in FY14.

o Communicate all promotional activities to key internal resources and resellers with formalized legal

announcements and facilitate execution in each channel.

o Ensure post promotion analysis is completed and communicated in a time ly manner.

o Maintain and communicate monthly status of the promotion budget.

Develop and execute all product phase-out strategies.

o Developed formal phase out process, gained leadership alignment, educated users, and maintain process flow.

o Create individual product phase-out plans based on business and inventory needs.

o Communicate and execute product phase outs to ensure smooth transitions in the marketplace.

Support product launch managers for 30+ new products in FY14.

o Collaborate with product divisions, internal resources, and resellers to determine market availability.

o Engage with internal agency and provide direction on essential product assets; messaging, images, videos.

Marketing Intern, Bose Corporation, Framingham, MA Summer 2011

Assisted with market research for the Greater China Strategy.

Tracked down relevant store data for the Asia Pacific region.

Compiled store data into an extensive excel spreadsheet and updated company website .

Marketing Assistant, Firehoze, Hopkinton, MA Summer 2010

Conducted market research through blogs and discussion boards.

Contributed creative ideas through social media networking to increase traffic to Firehoze.com.

Media Assistant in a PR Firm, Kel&Partners, Boston, MA Summer 2009

Created media lists, researched blogs, and notified clients of media coverage .

Observed the process of obtaining a new client to the currently existing 70.

Publicity Team Assistant, Relay for Life, Hopkinton, MA 2007 - 2008

Active co-chair of the publicity team by approaching local businesses with advertising campaigns.

Event resulted in $120,000 towards the American Cancer Society and the launch of a memorable annual event .

EDUCATION

Bachelor of Science in Business Administration

University of Dayton, Dayton, OH Graduated: 2012

o Marketing Major, International Business Minor GPA: 3.7

o Honors Dean’s List (7 out of 7 Semesters)

VOLUNTEERING & ACTIVITIES

Bose Young Professionals, Bose Corporation

Co-leader and coordinator of professional, social, and volunteer events for over 150 members.

Create an out of office environment for young employees from differing departments to introduce themselves and

collaborate as the voice of Bose.

Organized two joint events with Staples young professionals to expand the group’s awareness and appreciation for young

professionals outside of Bose.

Girls on the Run, Nonprofit organization serving young girls in the Greater Boston area

Participate in annual 5k as a runner and mentor to the girls by supporting and encouraging them along the race course.

University of Dayton Alumni, Boston Chapter

Active UD Alumni participating in local Boston events ranging from sporting events, volunteering, and board meetings.

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