Sharla Townsend
*** *. ********* **., ********, FL 33803
**************@*****.***
Experience
Managing Editor, Source Interlink Media (formerly Primedia), Tampa, FL
November 2004 to May 2014 - Managed the day-to-day operations of three
monthly automotive enthusiast magazines, as well as special annual and
seasonal issues, to ensure the most cost-effective approach to printing
. Mapped each magazine issue layout, determining placement of all ads
and edit in collaboration with publisher and editor
. Prevented costly ad placement errors and ensured advertiser
satisfaction on a monthly basis by granting ad positioning requests
. Managed magazine layout throughout the production cycle, accommodating
late ads, pulling ads due to credit issues, separating competitive
ads, and working closely with graphic artists to maintain
configuration of edit amidst these constant changes
. Created original InDesign files, from which the graphic artists
designed the layout
. Monitored and supported overall quality of edit by correcting
grammatical, stylistic, spelling, and punctuation errors in language
that ranged from product releases and feature stories, to detailed
instructional technical articles. Wrote headlines and captions as
needed.
. Acted as liaison between editorial, art, and advertising departments
. Set story deadlines, oversaw edit/photo submission, and communicated
production status to all departments on a weekly basis
. Averted printer errors and served as the team's eye for detail by
preparing and distributing accurate paperwork for each issue to the
printing plant. Paperwork relayed information about press form usage,
paper stock, trim size, special bind-in edit sections and advertising
units, and other characteristics specific to an issue.
. Compiled monthly budget analyses and issue summaries for vice
president of editorial operations
. Maintained flexibility, patience, and concentration necessary to
prioritize and shift focus quickly under pressure. Position demanded a
great deal of organization to handle frequent revisions and procedural
changes in the evolving publishing industry.
Copy Editor, Primedia, Tampa, FL
September 2002 to November 2004 - Worked on two monthly automotive
enthusiast magazines, correcting errors in grammar, style, consistency,
spelling, and punctuation. Routed and tracked drafts of text through
editorial staff and corrected layouts in InDesign.
Additional Skills and Software Knowledge
. Familiar with InboundWriter for content optimization
. Used Web-based software, including Publisher's Studio and Mistral, to
create and maintain magazine layouts throughout the prepress stage
. Manipulated text and performed basic operations in InDesign Creative
Cloud, maintained consistent font styles to support CMS, and managed
search words for SEO
. Supervised a copy editor and ad coordinator during my first four years
as managing editor
Education
August 2001 - BA, English/Technical and Professional Writing, University of
South Florida, Tampa