Marketing Public Relations

Rafael Luna Grajeda

Address

Eje ** Sur # *** Pedregal de Coyoac n, Pabell n Lyon, H2-401

Col. Los Reyes Coyoac n,

CP 04330, Mexico D.F.

Phone 525*-****-**** Cel. 521**-********

e-mail: *******@*****.***

Personal Information:

Marital status: Married.

100% availability to travel, relocate or change residence

Professional experience

Bachelor degree in Journalism and Communications and two

Associate degrees in Finance and IT

Strong experience in corporate marketing and also managerial

experience communications, public relations, social media and

collaborating with industry leaders and government officials;

assessing needs and challenges; developing and implementing

special projects the electronic and printed media, editorial

industry, editorial content development and translations

Strong international experience (Latin America and the

Caribbean)

Management of complex projects to ensure the budgetary

expenditures are met and goals are reached

Strong experience planning and managing annual budgets,

(forecasting, budget/expense planning and management,

financial reports).

Knowledgeable professional with a strong background in

marketing management, conflict resolution, damage control,,

events planning and communications-public relations/

management.

Strong communication skills; fluency in Spanish, English,

Portuguese, and intermediate knowledge of Chinese.

From Aug 20113 to date

Alcatel-Lucent Enterprise, Mexico D.F. PR and Communications (External

Consultant) In charge of communications and public relations strategy

for the company with media in Mexico. Reporting to Lucila Calvinato,

Communications Director for Latam Region

From Nov 2008 to March 2013

Blackberry (RIM) Corporate Marketing Communications Manager for North

Latin America. Develop marketing communications and social media

strategy throughout Latin America. In charge of all Press Conference

and marketing Communications events regarding RIM in Mexico, product

presentations in Mexico, Colombia, Ecuador, Venezuela, Central America

and the Caribbean. Also in charge of Public relations with any media

outlet and stakeholders serving more than 25 Carriers in the region

From Dec 2006 to Nov 2008

Editorial Director, Real Estate and Amura Yachts and Lifestyle

Magazines. Responsible of the whole production and contents of both

monthly Magazines and their web sites.

From May 2005 to Dec 2006

IT Accounts Director, AB Comunicacion, Marketing PR and communications

company, in charge of the Marketing, PR team and social media, web

sites strategies (communications site) for companies like LG

Electronics Mexico, Cannon, McAfee, Acer, Internet Advertising Bureau

(IAB), IT Consol

From Oct 1999 to May 2005

Public Relations Director (as a Consultant) for several Information

Technology and Telecomm companies like Marconi Communications, Kyocera

Wireless, Sagem, Enterasys Networks (formerly Cabletron), Sterling

Commerce, Commerce One, Hand Held Products, as well as editorial

content developer for PeopleSoft EADS websites, and editorial content

devloper of executive briefs and succes stories for Hewlett Packard,

Avaya, Ingram Micro as well as free lance writer in Vive Santa Fe

Magazine, Expansi n, Real State, Entrel neas (airline industry) y Azul

(Tourism), Club 10 (Travels and Lifestyle), PC Magazine (IT).

November de 1999 a October 2002

Televisa s Website (www.esmas.com), Chief Editor. Responsible for all

the contents regarding business, IT an science articles working with a

team of 30 sub - editors, journalists and free lance writers.

January de 1993 a October de 1999

El Financiero Satellite News Service (FINSAT), El Financiero

Newspaper, Markets, IT Section / Finance/ Business Chief Editor.

Responsible of all the information published in the agency and the

Newspaper regarding food and agricultural industry, IT, finance, and

business. physical and futures markets analyst, as well as

International Finances analyst.

June de 1991 a December de 1993

Mexico's Foreign Relations Ministry. Communications Department.

Monitoring Electronic Media Area Coordinator, Foreign Information

Analyst . Responsible for the content analyst for all the information

regarding Mexico that appears in the foreign media. Development of

briefs an analysis for the Mexican embassy.

Education

From July 2001 - to January 2002

Universidad Iberoamericana, Continuous Education Center - Associate

Degree Diplomate On Information Technologies

1993-1994

Universidad Iberoamericana, Continuous Education Center . Associate

Degree Diplomate on Finance.

1984-1988

Universidad Nacional Aut noma de M xico. Politic and Social Sciences

Faculty. Bachelor Degree on Journalism and Communications.

Specialization in Electronic and written media.

Others Studies

April 2000

Research and Superior Studies Center on Communication, Management and

Productivity. Workshop-Seminar on Public Relations, lasting 240 hours

1986 - 1989

Continuous Education Center. Politic and Social Sciences Faculty.

Several seminars regarding Organizational Communications, Writing

Skills, Alternative Communications, Journalism writing, TV Camera

handling, Research and Methodology, Photography, Cinema.

Languages

2004 to date

Foreign Languages Teaching Center (CELE) UNAM. Currently studying

second grade of Chinese Language (In Hold)

2000 - 2001

Brazilian Studies Center of the Brazilian Embassy in Mexico. Complete

course of Portuguese Language (finished) 100%.

1986 - 1988

Foreign Languages Teaching Center (CELE) UNAM. English Language

(finished) 100%.

1985 - 1986

Foreign Languages Teaching Center (CELE) UNAM, Portuguese Reading

Language (finished) 100%.

Additional Working experience

Collaborator as a free lance writer in several magazines and websites,

Formerly free lance writer of magazines, developing long articles from

several industries, including magazines like PC Magazine, Smart

Business, Canales TI, Net, Infochannel, Cyberia, Electronic Banking,

Internet.Com (Colombia), Nivel Magazine, PC Memo, and Life & Style

magazines among others.

External Consultant on Public Relations for Latin America for several

US Companies with offices in Mexico and Latin America like Marconi

Communications, Commerce One, Enterasys, Sterling Commerce. Free Lance

Translator for several US Companies in IT, Science, Economy, Business,

Finance, Education, Transport and Telecomm, Relogion, Legal, Social

subjects.

Contact this candidate