Director of Operations & Marketing

Gregory Wollaston

*** ********* ***, ******, ** *4612 716-***-**** **********@*****.***

Summary

Dynamic entrepreneur and business development specialist capable of steering the completion of

strategic goals and objectives, for both small & large businesses.

E xecutive Experience

SailorBags, Victor, NY

Operations Director, 2013 – present

Reported to CEO with full P&L responsibility. Devised strategic plans to realize operational, marketing and

sales goals. Developed new pricing matrices based on the best commercial practices for each market

segment to maximize revenue. Guided sales team to formulate a comprehensive development strategy that

included targeted channel marketing, sales action and trade show participation. Overhauled the social media

and marketing plan to solidify brand message and to spur rapid growth in the retail, wholesale, and

promotional products segments. Managed the overall marketing budget, established metrics to maximize

ROI on marketing activities. Instituted new office and warehouse processes to correct inefficiencies.

Designed and managed the implementation project of a new ERP system with integrated CRM, WMS, and

eCommerce solutions. Redesigned the warehouse to reflect a more LEAN approach to distribution

fulfillment. Managed warehouse and marketing staff. Instituted quarterly performance reviews and

professional development programs.

Buster Brown Bean Company LLC, Fredonia, NY

Chief Executive Officer, 2006 - 2013

I purchased assets of another coffee company and grew business from 4 retail kiosks with annual

revenue of $1.1M to 6 units with annual revenue of $1.4M. Lead team of 40+ employees and interns.

Official title encompassed CFO & COO responsibilities including P & L governance, accounting,

inventory management, facilities/asset management, sales and marketing. Achieved increased

profitability by 25% in the first year through cost & revenue analysis and a company-wide

sustainability program resulting in decreased physical waste. Expanded business to an online store as

well as a mobile catering unit w/ annual sales that increased revenue by 15%. Formed and maintained

strategic partnerships with local organizations to increase community outreach. And developed a

philanthropic branch of the company to benefit local, national & international non-profit groups, and

endow an employee scholarship program.

The Guerrilla Group of NY, LLC, New York, NY

Chief Executive Officer, 2004 - 2007

Founded music public relations and management company. Quickly generated client base through

combined industry connections; foremost client being Yoko Ono. Managed a yearly P&L of $500K+.

Responsible for annual budget. Managed A/R, A/P. Spear-headed development of new clients by

marketing to existing client base as well as emerging record labels and A&R professionals. Directly

managed the team of publicists. Increased productivity through targeted process improvements and

technology upgrades. Developed staff by instituting standardized work flows. Increased profitability

Gregory Wollaston

547 Drumcliff Way, Greece, NY 14612 716-***-**** **********@*****.***

20% through audit of compensation plan to include performance bonuses, restructuring of company’s

product offerings by service level and price. Company currently operates under the DBA of Tell All

Your Friends PR & Management. Divested interest in 2007 to a general partner in order to pursue

launch of Buster Brown Bean Company.

Singers Forum Foundation, Inc., New York, NY

Controller, Human Resources Manager, 2000 - 2003

Not for profit. Processed accounts payable/receivable. Administered payroll and benefits

programs.

Managed student/client accounts. Reported to the Executive Director and prepared profit & loss

statements, tracked expenses, federal & state tax reports, generated quarterly reports including;

projections, & budgetary planning. Administered a new music education program for at-risk inner

city youth.

Commerzbank Capital Markets Corporation, New York, NY

Trade Settlement, Funding Administrator 1999-2000

Reconciled trades from the previous day’s business, by trading funds with Bank of New York to

fund day’s transactions for multi-national firm often times in excess of $250 Million per day.

Ensured compliance for 15C3. Increased departmental productivity by streamlining settlement desk

processes. Utilized German language skills to speak with colleagues in Germany and to train German

interns in the New York office.

Awards

SUNY Fredonia Business Person of the Year 2011

Honorary Kiwanian 2010

Education

State University of New York at Fredonia, Fredonia, NY

Bachelor of Arts Awarded May 1996

Rochester Institute of Technology, Rochester, NY

Mechanical Engineering Major

Core Competencies – Value Proposition

Strategic Planning & Development, to include growth & expansion strategies

Budgeting & Cost Management

Gregory Wollaston

547 Drumcliff Way, Greece, NY 14612 716-***-**** **********@*****.***

Profitability & Cost Analysis

Supplier Relationship Management (SRM)

Process Design/Productivity Improvement - Systems/Technology Utilization, ERP, WMS, CRM

Marketing strategy & planning

Business Development

Strategic Civic Outreach

Supporting references

1) David Culver, Business Partner, Buster Brown Bean Co, 12 years 716-***-****,

***********@**.***

2) Dr. Virginia Horvath, SUNY Fredonia President, 5+ years, 716-***-****,

*******@********.***

3) Dr. Sue McNamara, Asst. Professor, Business, SUNY Fredonia, 5+ years, 716-***-****,

*****.********@********.***

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