Marketing Coordinator

Kristen Gazowski

*********@*****.*** 570-***-**** 18 Michelle Dr., Larksville, PA 18704

QUALIFICATIONS PROFILE:

Proven skills in interpersonal, customer, and business communications.

Previous experience with creating and maintaining social media outlets.

Coordinated marketing campaigns and events for the Link Network of Lackawanna County and Eye Care

Specialists.

COMMUNICATIONS-RELATED EXPERIENCE:

Refractive Marketing Coordinator Eye Care Specialists, Kingston, PA (April 2013-Present)

Planned, hosted, and ran events, which raised the overall elective surgery numbers by 10% in the

last year.

Created and maintained social media outlets to draw in various demographics.

Assisted in the redesign of the company website, which now allows patients to schedule

appointments and order products online.

Wrote copy for newsletters, ads, website, and social media.

Elective Procedures Counselor Eye Care Specialists, Kingston, PA (October 2011-Present)

Provided counseling for patients who are interested in any elective procedures, with an 80%

conversion rate on all upgraded procedures.

Educated patients on options for LASIK and upgraded cataract surgeries.

Provided training nationally for outside practice elective procedure counselors and marketing

coordinators to help them increase conversion rates.

Link Coordinator Allied Services, Clarks Summit, PA (January 2011-October 2011)

Created a centralized location for patients to find the best care in their area through the

Lackawanna County Link Network.

Led marketing and design for Lackawanna County Link Network, allowing patients to easily have

access to resources through Allied Services.

Public Relations Intern Allied Services, Clarks Summit, PA (Spring 2011)

Wrote press releases, media alerts, and assisted in planning events.

Designed and wrote ads published in newspapers and submitted to doctors.

Created story ideas, wrote articles, and assisted in designing the company-wide quarterly

newsletter.

EDUCATION

Bachelor of Arts Degree in Communications

Misericordia University, Dallas PA, May 2011.

TECHNOLOGICAL PROFICIENCY

Microsoft Office (Publisher, Word, Excel, PowerPoint, Outlook), Photoshop, InDesign, Final Cut Pro.

Portfolio Available Upon Request Available for Relocation

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