Sales Marketing

Executive Resume

David Baker

**** *. ********, **** *****, CA 90803

310-***-**** – mobile

562-***-**** - home

*****@***********.*** - email

www.davidrbaker.com - website

Professional Summary

Senior Technology Executive with a proven track record in Content Management and Multichannel

Communications

Accomplishments

• Expanded market share and account acquisition for secure cloud computing network

• Developed Healthcare CRM application – executed service contracts with major plan providers

• Transformed legacy service offering and go-to-market strategy for CRM communications provider –

delivered 3X increase in annual sales

• Managed development and marketing of high value content delivery and reconciliation solution –

negotiated term sheet and sale of solution to international telecommunications network

• Senior executive responsible for development, marketing and sales of high security network for digital

motion picture distribution - selected by Disney and Miramax

• Directed sales and marketing for IPTV satellite network provider – executed contracts with ABC, Walt

Disney, Miramax, Paramount and Sony

• Executive director of operations and event production for first interactive “Electronic Cinema” network

Experience

Vice President, Sales - Broadcloud (March 2012 to Present)

Manage sales, marketing and major account management for cloud computing and storage network provider.

Maintain emphasis on healthcare market initiatives focused on mobile content delivery and CRM solutions.

• Responsible for development and sales of cloud based CRM application - allows healthcare plan

members, patients and practitioners to manage contact / content preferences

• Executed multiple service contracts with international healthcare providers

• Secured Master Services Agreements with numerous resellers for “white label” cloud services

President, MessageBroadcast (May 2005 to March 2012)

Executive in charge of all company efforts related to Sales, Marketing, Client Services and IT for multi-channel

B2B / B2C CRM communications provider. Directly responsible for P&L and contract acquisition (RFP / RFQ).

Managed all key accounts, directed market development and strategic planning.

• Responsible for all marketing and sales efforts resulting in 3X increase in annual sales

• Executed multi-year contracts with JPM Chase (multiple LOB’s), AT&T (multiple LOB’s), Verizon, Apria

Healthcare, Align Technology and California Franchise Tax Board

• Expanded legacy service offering and market proposition from single to multiple mobile channels (email,

SMS, voice)

• Directed development of automated multichannel CRM survey platform – implemented by AT&T

• Managed PCI certification and all State / Federal compliance efforts

Vice President, Business Development - World Media Exchange (August 2001 to May 2005)

Responsible for execution of all market level initiatives supporting sales and revenue objectives. Managed

development of patent pending content delivery and reconciliation solution. In ternationally based business,

focused on secure delivery and transaction of high valued digital content.

• Managed cross-functional team to develop functional specifications for service

David Baker - 4905 E. Broadway, Long Beach, CA 90803

310-***-**** - mobile • 562-***-**** - home

*****@***********.*** – email • www.davidrbaker.com - website

• Successfully established key alliances with content and technology partners including Miramax Films

and Loral Space & Communications

• Negotiated term sheet and sale of solution to international telecommunications network

Executive Director - Boeing Digital Cinema (February 2000 to February 2001)

Directed all activities for business unit within Boeing Satellite Systems, New Market Development. Proposition

focused on secure digital distribution of major motion pictures over satellite and fiber. Managed all international

sales, marketing and strategic planning. Directed multi-functional team focused on multi-layer content security

and hybrid network transport.

• Chief solutions architect and business manager responsible for launch of secure global content delivery

network - selected by Disney and Miramax

• Executed world’s first digital distribution of major motion pictures over satellite and fiber

• Established partnerships with major motion picture distributors, exhibitors and complementary

technology providers

• Directed all domestic and international sales, marketing and promotions

Sr. Director, Digital Media Business Dev. - CyberStar, a Loral Company (January 1999 to February 2000)

Directed domestic and international sales, marketing and promotional activities for satellite services leader in

IPTV content delivery. Network supported content contribution and distribution.

• Managed sales and marketing efforts resulting in growth of annual revenue to $20M+

• Executed IPTV satellite service contracts with ABC, Walt Disney, Miramax Films, Paramount and Sony

• Managed distribution of first digital motion picture over satellite at Cannes Film Festival

Sr. Vice President, Operations - Network Event Theater (January 1996 to January 1999)

Executive director of operations and event production for first interactive “Electronic Cinema” network. Business

focused on satellite distribution of entertainment content to the college market. Responsible for all network

management, technical operations and event production for 40 theater venues coast-to-coast.

• Managed national network of technology service providers to design, deploy and maintain network and

venue infrastructure

• Planned and produced of over 30 live, interactive network events and motion picture premieres

• Responsible for operation budget in excess of $30M annually

President - Electronic Integration Systems, Incorporated (February 1985 to January 1996)

Executive director of electronic engineering company focused on design-build of entertainment and automation

systems. Responsible for management of all business objectives from engineering to sales and marketing.

Secured annual sales revenue in excess of $15M.

Recommendations

“David Baker is a visionary CEO that understands how to apply technology to key issues that are top-of-mind at

Fortune 1000 enterprises. For example, he transitioned MessageBroadcast from a one-product voice services

company to a cloud-based multichannel automated communications provider with unique CRM solutions. As a

result the company tripled in size and acquired major multinational clients. We worked with him on the branding

and marketing aspects of the repositioning. He is a pleasure to work with - he is quick, inspiring, focused and

collaborative. He's an enlightened leader that understands how to build a culture of empowerment within an

organization.”September 6, 2012

Farida Fotouhi, President, Reality2 LLC

Education

Bachelor, Telecommunications – California State University, Fullerton

Associate, Audio Engineering – Golden West College

Associate, Broadcast Engineering – Pasadena City College

David Baker - 4905 E. Broadway, Long Beach, CA 90803

310-***-**** - mobile • 562-***-**** - home

*****@***********.*** – email • www.davidrbaker.com - website

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