Marketing Management

X ia Zhou

Mount Laurel, NJ 856-***-**** ***********@*****.***

Ph.D. / Marketing professional with a background in Marketing Research Design and Data Analysis .

Exceptional knowledge of markets’ analysis, researching, strategizing and marketing management. Strong

quantitative and technical skills; excellent leadership and presentation abilities.

KEY SKILLS AND COMPETIENCES

• Comprehensive knowledge of consumer behavior

• In-depth knowledge of market research tools and databases

• Extensive experience with SPSS, Excel, R, SQL and SEM

• Advanced skills in research design and analysis

PROFESSIONAL EXPERIENCE

DREXEL UNIVERSITY, Philadelphia, PA

Research Assistant, August 2006 – May 2013

• Developed exploratory marketing research to understand consumer attitudes and behavior.

• Designed experiments and surveys to capture marketing research data.

• Analyzed research data to provide insights into consumer behavior and marketing strategy and

make recommendations based on the research findings.

• Presented leading studies at AMS (Academy of Marketing Science) annual conferences.

• Published marketing research in scholarly journals.

Teaching Assistant, August 2006 – June 2011

• Lectured Marketing Management and New Product Management.

ZHENGZHOU UNIVERSITY OF LIGHT INDUSTRY, CHINA

Researcher, January 2002 – August 2006

•Conducted market research studies by using marketing research methods and statistics techniques.

•Analyzed data to provide insights in marketing management.

•Published marketing research in scholarly journals.

Lecturer in Marketing, August 2003 – June 2006

• Lectured Marketing Management and International Marketing.

ANYANG SANLI TRADE CO. LTD., CHINA

Marketing Associate, July 1999 – September 2000

• Developed marketing-driven materials including sales-presentation materials, market and

channel-trends analyses, and competitive analyses.

• Obtained customer-feedback information and maintained marketing database.

EDUCATION

Ph.D. in Marketing – DREXEL UNIVERSITY, Philadelphia, PA May 2013

Master of International Business – UNIVERSITY OF WOLLONGONG, Australia December 2001

Bachelor of Economics – HENAN UNIVERSITY OF FINANCE AND ECONOMIC, China July 1999

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