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Project Marketing

Location:
Dallas, TX
Salary:
130000
Posted:
September 22, 2014

Contact this candidate

Resume:

Summary

Hospitality Industry Subject Matter expert with emphasis on project

management, reporting and e-commerce. Over 25 years of established

travel industry reservation, e-commerce, PMS and Global Database

systems experience. Highly adept in customer relations, problem

solving and implementations.

INDUSTRIES: HOSPITALITY

FUNCTIONAL AREAS: GDS RESERVATION SYSTEMS: SABRE, GALILEO, WORLDSPAN,

AMADEUS

CRS Systems: Pegasus, AltiusPar, Spirit, North, CMOR

Automation Software: Lanyon, Selenium

Property Management Systems: Spring Miller

Pay Per Click Advertising: Google, Bing, 7Search

Skills Profile

Application Development Microsoft FrontPage 2003

Tools:

Application Package: Microsoft Outlook, Word, Excel, Project,

Access, PowerPoint

Databases / DB Tools: Oracle, SQL

Operating Systems: Windows XP, Windows 7, Windows 8

Programming Languages: Cobol, IBM Assembler, Basic, HTML

Testing Tools: Quality Center

Education

BA, Computer Science

SUNY Geneseo

Geneseo, NY, USA

Professional Experience

Order Inn - Las Vegas, NV 02/14 -05/14

CONSULTANT - BUSINESS ANALYST, TESTING LEAD

PROJECT DESCRIPTION SUMMARY

Tested the new Voshurus.com website for

launch in May 2014.

Created User documentation for use of Pegasus

RVNG system for Order Inn Database analysts.

NTT DATA, Inc.

Wyndham Hotel Group - Parsippany, NJ 04/13 - 02/14

HOSPITALITY INDUSTRY - HOTELS

BUSINESS ANALYST, TESTING LEAD

PROJECT DESCRIPTION SUMMARY

PERFORMED A GAP ANALYSIS FOR WYNDHAM'S CRS TO GDS FUNCTIONALITY,

DOCUMENTED DEFICIENCIES, CREATED A TEST PLAN, TESTED THE RESULTING

CHANGES. THE PROJECT RESULTED IN GETTING GDS CERTIFICATION WITH THE 4

MAJOR GDS SYSTEMS FOR WYNDHAM'S 11 CORE BRANDS.

Built and maintained the Project Plan to ensure the project was

completed within requirements.

Environmen Lanyon Complete Access, Quality Center, Microsoft Project

t: Plan, Word and Excel

AltiusPar Solutions - Dallas, TX 07/06-02/13

HOSPITALITY INDUSTRY - COMPUTER RESERVATION

SYSTEMS

SR. MANAGER - ELECTRONIC CHANNELS

JOB DESCRIPTION SUMMARY

PROJECT MANAGERS THE IMPLEMENTATION ALTIUSPAR'S FIRST 3 CUSTOMERS TO THE

ALTIUSPAR TECHNOLOGY PLATFORM INCLUDING GDS CERTIFICATION ON NEXT

GENERATION SEAMLESS AND PEGASUS SWITCH IMPLEMENTATION USING AGILE

METHODOLOGY.

Implemented primary customer onto a 2 way interface between AltiusPAR

CIS and Springer Miller PMS.

Served as VFM administrator for all AltiusPAR customers.

Environmen Lanyon Complete Access, Microsoft, Oracle, SQL.

t:

Travel Site Index - Dallas, TX 02/03-06/06

Website - Hospitality Industry

Owner / Webmaster

Project Description Summary

Created a website from scratch and helping it gain top 99.5% traffic

ranking of all websites worldwide (based on Alexa Rankings) within 24

months along with a number 2 ranking in the Travel Directory category

(as ranked by ranking.com) on an advertising budget under $3,000 per

month using PPC and organic SEO while maintaining affiliate

relationships with over 100 merchants in an effort to gain greater

insight into the affiliate side of affiliate merchant relationships.

Environment Microsoft FrontPage 2003, Microsoft Excel.

:

La Quinta - Dallas, TX 08/00-02/03

HOSPITALITY INDUSTRY - HOTELS

CONSULTANT - BUSINESS ANALYST ECOMMERCE AND GDS SYSTEMS

PROJECT DESCRIPTION SUMMARY

Created an Electronic Distribution department in Las Colinas after it

was decided to move the GDS and Internet Reservations functionality out

of the call center in San Antonio.

Created new revenue sources for La Quinta by forming partnerships with

appropriate Internet reservation portals and creating a system of

reporting, goals and support staff during this time.

Implemented the electronic reservation department project plan for 2002,

which increased gross revenue by over 40% annually by focusing on

creating new internet portal relationships while working to monopolize

on existing internet portal relationships.

Reviewed and recommended systems changes to resolve issues with the

additional resources needed to handle increased reservation processing

for La Quinta

Launched La Quinta's affiliate program on Linkshare including contract

negotiations and project management of the technical changes required to

support the interface.

Environmen Lanyon, Microsoft, GDS Systems, Spirit.

t:

Accor Economy Lodging - Dallas, TX 04/00-08/00

HOSPITALITY INDUSTRY - HOTELS

DIRECTOR OF IT - ECOMMERCE

JOB DESCRIPTION SUMMARY

RESPONSIBLE FOR FACILITATING COMMUNICATION BETWEEN MARKETING AND IT

DEPARTMENTS TO BEST UTILIZE IT TO ENHANCE MARKETING DEPARTMENTS

ABILITIES TO ACHIEVE THEIR GOALS.

Migrated Red Roof functionality from its location in Columbus, OH to its

new location in Dallas, which resulting from Red Roof's purchase by

Accor earlier that year.

Enhanced Motel 6's reservation capabilities to equal those of Red Roof

reservation capabilities.

Environmen Lanyon, GDS systems, Microsoft, QBasic

t:

Red Roof Inns - Columbus, OH 07/99-04/00

HOSPITALITY INDUSTRY - HOTELS

EXPERT CONSULTANT - DISTRIBUTION CHANNELS

PROJECT DESCRIPTION SUMMARY

AUTOMATED THE GDS DATABASE DEPARTMENT BY IMPLEMENTING LANYON RATE, DRS,

HOD AND EASYVIEW.

Wrote the specifications, project managed and tested the implementation

of Inside Availability (via Thisco UltraSelect) in 8 weeks from start to

finish.

Provided an overall analysis of current GDS status, made enhancements

and made needed corrections of database representation in the GDSs.

Achieved an increase of almost 30% in GDS reservations for the Red Roof

chain while being able to decrease database maintenance staff by 20%.

Environmen Lanyon, Microsoft, GDS Systems, QBasic.

t:

Wyndham - Dallas, TX 10/99-01/00

Hospitality Industry - Hotels

Consultant - Business Analyst - Lanyon

Project Description Summary

Analyzed existing CRS rate extract files used to populate Lanyon Rate

process

Documented current extract problems along with providing CRS vendor

change specifications

Trained existing Wyndham personal on day-to-day operation of Lanyon Rate

process

Environmen Lanyon, Micros Fidelio, Microsoft, QBasic

t:

Litton Enterprise solutions - Dallas, TX 01/94-06/99

HOSPITALITY INDUSTRY - HOTELS

SENIOR APPLICATION SPECIALIST/CONSULTANT

JOB DESCRIPTION SUMMARY

LITTON'S PRIMARY CONSULTANT WORKING WITH THE ANASAZI CORPORATION FOR THE

MIGRATION OF HILTON'S RESERVATION SYSTEM TO THE WINAI SYSTEM.

Project managed the automation of Hilton's Rates Database update

software from their Data Base into the Global Database System's Data

Bases (Using Bulk Data Rate Update and Sabre's CRSView Software).

Primary liaison between Hilton and Litton for GDS related projects

including responsibility for assisting the customer write requirement

documents, testing the Litton developed code and implementing and

training the end user on completed enhancements

Environmen Cobol, IBM Assembler, Lanyon, CRSView, GDS systems, Microsoft

t:

Hilton Hotels Corporation - Dallas, TX 08/91-12/93

HOSPITALITY INDUSTRY - HOTELS

MARKETING AUTOMATION SUPERVISOR/ANALYST

JOB DESCRIPTION SUMMARY

LAN ADMINISTRATOR FOR HILTON'S GLOBAL DATA BASE AND RESERVATIONS SYSTEM

DEPARTMENT.

Sole testing, implementing and training person for the initial Lanyon

Rate Update automation product for the Database Department.

Primary user charged with confirming and reporting on the relative

functionality of the existing Reservation Systems GDS functionality with

the planned Reservations Systems GDS functionality

Environment GDS systems, Novell, Lanyon, Microsoft

:

Hilton Hotels Corporation - Beverly Hills, CA 08/88-07/91

HOSPITALITY INDUSTRY - HOTELS

DATABASE COORDINATOR

JOB DESCRIPTION SUMMARY

RESPONSIBLE FOR THE TIMELY LOADING AND VERIFYING OF THE HILTON'S RATES

AND MARKETING INFORMATION INTO 5 MAJOR GDS SYSTEMS DATABASES.

Reservation volume and proposed new strategies for increasing

reservation volume. Reservation volume experience 30-40% yearly growth

during my work in this position and Hilton's reservation ranking

increase from 4th Worldwide to 3rd during this same period.

Environment GDS systems, Microsoft

:



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