Sales Development

David Shields

Director, Business Development

Kansas City, MO

*************@*****.*** - 913-***-****

WORK EXPERIENCE

Director of Business Development

Self-Employed - Kansas City, MO - January 2011 to Present

Responsibilities

Dedicated Professional with experience in managing business structures, customer relationships, marketing

projects and engineering initiatives in the telecommunications industry.

• Proven business management skills in strategic planning, product development, sales planning and

management.

• Expertise in working with major wireless network providers, mass retailers, distributors, indirect dealer/agents

and consumers.

• Excellent managerial skills to lead, train, coach and develop talent to meet and exceed organizational goals.

• Led efforts in new business strategies, strategic alliances, brand awareness and identity, eCommerce

solutions for consumers and business to business market segments, call center development and execution,

marketing programs and promotions, trade awareness and consumer development.

Key Skill Set

a. Interfacing with customers, partners, vendors, product development teams, engineers, upper management,

and sales teams

b. Developing and selling solutions based upon application requirements

c. Understanding the sales cycle, key contacts, and important areas of focus

d. Identifying and gathering technical requirements based upon real world deployments and customer

feedback

e. Developing sales and technical training programs

f. Coordinating trade show booths, events, and participating in industry forums

Director, Business Development

Ubee-Airwalk, Inc - Kansas City, MO - 2010 to 2011

• Managed strategic relationship with Sprint and corresponding MVNO partners

• Secured development agreement for LTE multi-mode multi-band device

• Coordinated technical development and lab certification process including Sprint and Ubee resource

management

• Oversaw Taiwan engineering team tasks and day to day action items related to Sprint requirements

• Reviewed all product related documentation from technical to marketing and presented to customer

• Communicated product line benefits and applications to product and business development, marketing and

sales

• Core team member of small cell business and the introduction and integration of the newly-formed Ubee-

Airwalk partnership

• Increased overall awareness of company brand, strategic value, and engineering expertise

Director, Business Development

Nexaira Wireless, Inc - Kansas City, MO - 2010 to 2011

• Managed strategic relationship with carriers, VARS, BSPs, Distributors, and end-users

• Effectively utilized key industry contacts to help start-up company penetrate accounts at all levels and

organizations

• Positioned Nexaira to be a key partner in overall M2M and convergence categories

• Drove development of OEM-centric embedded router board product line with strategic partnerships

Strategic Account Director

Cradlepoint Technology - Kansas City, MO - 2008 to 2010

• Managed strategic relationship with Sprint growing revenue over 400% during my time in the position

• Guided company penetrate account for all organizational levels, including the joint-development and launch

of industry's first

3G/4G compatible router

• Positioned Cradlepoint to be a key partner in the launch of Sprint's 4G service, including: local market launch

activities, event

marketing, strategic roadmaps, retail store placement, Executive Briefing Center placement, online awareness

and placement, and in-store demonstration fixtures

• Secured 4 new products for Sprint portfolio. Coordinated development, certification, logistics, forecasting

and marketing

• Managed product development communication and roadmap development in conjunction with HQ

engineering team

• Initiated, created, and presented product bundles that were adopted and executed providing volume

increases of up to 300%

• Communicated product line benefits and applications to product and business development, marketing and

sales

• Presents expansion of product vertical applications to the customers and Business Market Teams

3419 NE Rock Creek, Drive Kansas City, MO 64116 913-***-****

*************@*****.*** http://www.linkedin.com/in/daveshields

Consultant

Self-Employed - Kansas City, MO - 2007 to 2008

Strategized and formulated wireless product portfolio for various companies within the electronics industry

Senior Manager

Sprint - Overland Park, KS - 1996 to 2007

Managed Sprint PCS accessory team including strategy, product development, product selection, vendor

selection,

purchasing, retail and wholesale pricing, P&L management, life cycle management, product certification, and

promotions

• Strong financial and analytical understanding of product development, positioning, procurement,

manufacturing and supply

chain management

• Changed procurement processes to reduce costs by 50%. Identify excess inventory to turn inventory

• Increased overall accessory business revenue from $68M to $200M in 6 years

• Increased overall accessory business margin from $36M to $160M in 6 years

• Managed 5 direct reports with heavy emphasis on personnel development, teamwork, and integrity

• Superior technical skills in data protocols utilized in communication to wireless devices, power charging and

battery

technology, RF performance, antenna technology, display technology, audio performance, and cable and

connector reliability

• Managed advanced emerging product line including multimedia, data, Bluetooth, wifi, and RF categories

• Developed and managed data card peripheral line including mobile wireless router product

• Primary equipment lead for Business Development, providing idea bank for gaining input on innovative

products

Manager

Sprint - Kansas City, MO - 1996 to 2007

Pioneer member of Sprint PCS Subscriber Equipment group, developed policies and procedures still in use

today

• Managed handset roadmap development, product management, forecasting, packaging and purchasing

• PST tool development returns and warranty strategy

• Specification and Development: defined requirements laying out handset early requisites

• Lead Sprint liaison with the manufacturer on platform development; provided them with the guidelines needed

to make the user equipment compliant with requirements

• Technology and product/vendor scouting: identifying in advance technology platforms and solution providers

• Designed and developed database application for tracking product information, sales results, inventory, and

forecasting

information - still in use today

National Product Manager

Southwestern Bell Mobile Systems - Lenexa, KS - 1991 to 1996

Managed in-building wireless products including wireless PBX, microcells, distributed antenna systems and

cordless/cellular

products for SBC enterprise

• Designed and implemented all systems nationwide in 11 major markets

• Guided sales process from customer application study, customer presentations, system costing and training

coordination

• Managed lab testing and certification for new products and enhancements

• Led group of nationwide technical contacts for installation and on-going maintenance of systems

Sr Technician

Southwestern Bell Mobile Systems - Lenexa, KS - 1991 to 1996

Created and managed warranty repair process for devices

• RF performance driving turning up cell sites

• Managed insurance program, replacement and claims

EDUCATION

AAS in Electronics Engineering Technology

DeVry University - Kansas City, MO

1989 to 1992

Business Studies

Fort Hays State University - Hays, KS

1986 to 1989

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