Marketing Manager

Anurag Vithalrao Aitwar

(MBA - Marketing)

Phone: 996*******/993*******

* *****: ******.******@*****.***

PROFESSIONAL OVERVIEW:

Ability to function as a team player and alternatively work independently

to achieve objectives

Worked with top management officials as well as ground staff

Efficient communicative skills in ice-breaking and gathering data at new

avenues

Confidence to work under pressure and in critical business areas

I am actively involved with lead generation, lead management, database

targeting, data analytics, direct marketing, campaign analytics and loyalty

club management

ORGANIZATIONAL EXPERTISE:

Organization: Pantaloons Retail India Ltd

Company: Home Town

Duration: 9th AUG 2011 to July 2013 (2 years)

Designation: Relationship Manager

Responsibilities Handled:

Understanding the Market by carrying out market research and customer

surveys to assess demand, brand positioning and awareness.

Conducting marketing activities for brand awareness and generating customer

data through BTL activities like Boucher distribution, Kiosk management

Creating, implementing & managing customer activation campaigns - tracking

ROI and retention.

Generating leads via direct marketing tools & channelizing the leads via

appropriately to the respective department.

Leading Customer Loyalty Program "Home Partner" Across Mumbai City.

Maintaining accurate records of discussions or correspondence with

customers, thereby analyzing data to determine the level of customer

service provided by the organization.

Assisted Brand Manager in developing a trends presentation highlighting

'Right Products & Brands' for each upcoming season.

Regular interface with clients and customers in addressing their needs and

queries.

Encouraging Cross Brand Promotions

Achieving Monthly Targets of 50 registrations for the Loyalty Program and

approx sales for 2.5 Million per month.

Organization: Kapdi Engineers & Developers Pvt. Ltd.

Duration: July 2013 to Present

Designation: Senior Marketing Manager

Responsibilities Handled:

Maintaining & analyzing database of all the customers for future marketing

activities.

Media mapping, monitoring and identifying coverage opportunities by

targeting and harnessing various media tools.

Formulating strategies to expand customer base in the marketing area as

well as achieving maximum profitability and growth in line with company

vision and values.

Chalking out a full-fledged Marketing plan for development, enhancement of

sales revenue of existing and future properties.

Researching and providing updates on market condition to Directors.

Developing and implementing events, launches and inaugurations.

Liaising with other real estate agents/ property consultants and team

members, showing belief in empowerment of juniors and carry people in a

performance driven environment.

Actively involved in post-sales activities, CRM activities with the co-

ordination of sales team which leads to customer retention.

Building inbound marketing strategy, Developing and optimizing channel mix

that provides sales team with a steady flow of inbound leads from email

lead nurturing programs.

Building effective lead nurturing program, like email marketing, social

media presence.

Creating mailers for email marketing campaign to promote projects. Ensuring

marketing message is conveyed clearly and delivered to prospects.

EDUCATIONAL QUALIFICATIONS:

2011 MBA from "Fr. Agnel Institute of Management Studies", 60%

Mumbai.

Majored in Marketing.

2009 64%

Bachelors - "Raisoni Institute of Technology", Nagpur.

Bachelor of Computer Science

2006 68%

SSC & HSC - V.M.K. High School, Nagpur (Science Stream)

COLLEGE INTERNSHIP PROJECT:

2

Research Analyst for 'ITC' in Rajasthan

4 Project Description: Understanding the behavior of the "E-Chaupal" market

and their ability and interests in stock markets and investments.

5 Duration: 1 Month

Sales Executive at 'Pinnacle Teleservices Ltd', Nagpur

Project Description:

Corporate Analysis

Promotion and sales of newly launched bulk SMS Service in Nagpur'

Developing Marketing strategies

Duration: 2 months

Management Trainee with 'American Express'

Project description: Study of different phases of Organization with their

Strategies.

Duration: 2 months

ACHIEVEMENTS AND INTERESTS:

Identification and Analysis of Event Management Company (WINNERS)

Presented at: National conference on crisis management (Chetana's Institute

of management & research, Mumbai)

Changing perspective of HRD-an Indian perspective.

Presented at: 1st International Conference on Changing Perspective of

Management, KFA business school (Nepal)

Avid Sportsman with knowledge and keen interest in Photography.

Being updated on world issues, current affairs and international stock

markets.

Reading, listening to music and traveling

PERSONAL VITAE:

Languages known fluently (read and write) - English, Hindi, Marathi

Other Skills: Proficient with MS Excel, MS Word, MS Power Point

Date of Birth: 25th March 1989

Marital Status: Single

1 Address in Mumbai: D/26/4 KTPS COLONY, KORADI,NAGPUR.

Contact this candidate