Digital Marketing Professional

Terri Wong

Email: ********@*******.*** Phone: +44-793*-***-***

SKILLS HIGHLIGHT

• 6 years Digital Marketing experience with a Masters in Marketing.

• Key skills in affiliate marketing, email marketing, SEO, PPC, eCRM, analytics, management reporting,

social media, display media & partnerships.

• Well rounded individual with a solid understanding of all aspects of Digital Marketing in multiple fast-

paced ecommerce environments.

• A hard-working individual & great team player with strong leadership abilities.

• Creative, a quick learner & works well under pressure.

• Driven with an enthusiastic attitude & a strong determination to succeed.

PROFESSIONAL EXPERIENCE

Ecommerce & Analytics Marketing Executive, Contiki Vacations April 2012 –

Present

• Analytics & Reporting – management reporting globally and 8 selling regions worldwide (US, Canada,

UK, Europe, Australia, New Zealand, South Africa, & Asia) using Google Analytics. Board reports &

granular performance analysis of digital initiatives & campaign reporting.

• PPC – management of 5 regional accounts with an external agency (UK, Europe, Canada, New

Zealand & South Africa). Planning, development, optimisation & reporting of campaigns with an external

agency.

• SEO – managing the strategy, development & site optimisation with external agency.

• Affiliates – in-house affiliate programme management with Commission Junction, email

communications, brand promotions, affiliate recruitment, creative management, weekly & monthly reporting,

commission negotiations & currently in the process of implementing and launching 2 additional affiliate

networks

• Display Media – coordination & assisting selling regions with their display media buys on all

platforms.

• A/B and Multivariate testing – assist Project Managers & Designers with testing to improve site

performance of website and booking engine using Visual Website Optimiser.

• Social Media – assist content team with planning of social media advertising.

• Mobile – assisting with launch of new mobile app & responsive site with tagging and analysis.

• Budgets – support in management of budgets on digital marketing channels.

• Support – communications with multiple stakeholders both internally & externally of all seniority.

• Technical – assisting with the implementation of technical aspects such as tag management.

Freelance Social Media Coordinator, Quantum Institute of Success July 2014 –

Present

• Social media strategy for Facebook & Twitter group

• Content scheduling & updates

Marketing Coordinator, Imperial College Business School June 2011 – December

2011

• Digital Marketing – affiliate management & content optimisation, web traffic performance reporting

using Google analytics, monitored banner advertising, worked with media agency to set up new PPC

campaigns, in-house SEO optimisation, & content management. Strategy development and

documentation for SEO, PPC & social media.

• eCRM & Email – rolled out the use of a new ESP, email marketing schedule planning, execution &

reporting of all campaigns.

• Campaigns – project managed digital & offline marketing campaigns with the design & print agency

from online banners to flyers & exhibition stands.

• Offline Marketing – worked closely with the media agency on media schedule and planning.

• Events – organised & attended recruitment events such as information sessions & open days.

• Market Research – report findings of recent market research & provided recommendations on future

marketing strategies.

• Events – organised & attended recruitment events such as information sessions & open days.

Online Marketing Assistant, Burton Menswear Arcadia Group April 2009 – June

2011

• Affiliate Marketing: - managing 2 affiliate networks to communicate weekly & monthly brand

promotions, affiliate recruitment, creative creation & management, commission negotiation & exposure

opportunities, validations, planned activation & reactivation programmes, weekly & monthly reporting, &

built a strong direct relationship with affiliates.

• Email Marketing: - worked with merchandisers on email content & brief designers with copy & themes,

links & text creation, quality checks, A/B testing, & full deployment through the ESP. Full campaign

performance reporting. Have designed emails & other web creative.

• Social Media – content updates on Facebook & Twitter & start the Burton Blog. Reporting on all

platforms.

• SEO – weekly/monthly planning with agency, liaised with agency on site audits, link building schedule,

approving articles, planned & edited press releases, monitored rankings of key departments, & organised

seasonal meta-data & descriptions.

• PPC – work with agency on all brand promotions & ad copy, monitored campaigns.

• Partnerships – acquisition, project managing & coordination with all teams including legal team,

organised fulfilment & campaign analysis.

• Display Media – planned promotional activity with agency, design briefs & full campaign analysis.

• Offline Marketing Support – worked with the offline team on in-store & online promotions &

initiatives.

• Reporting – weekly & monthly reporting of sales & traffic from all marketing channels through

Omniture.

• eCRM – segmentation, activation & reactivation programme of subscriber database.

• PR – planned & collated press articles, added additional content & updated the website with the latest

releases.

• Invoicing & raising of all online marketing purchase orders. Offer & promotions set-up, delivery, &

process management.

Online Assistant – Uniqlo UK June 2007-

April 2009

• Content Management – managed & merchandised all products with the use of CMS. Processed all

products, imagery, implementing cross selling, & checking of stock levels.

• Email Marketing – design & production of email newsletters & organising deployment through agency.

• Affiliate Marketing – liaised with affiliate network on promotional activity.

• Reporting – assisted with monitoring of daily/weekly sales reporting through Google analytics.

• Research – competitor research in online & offline campaigns.

• Monitored fraudulent activity online of all orders & provided customer services on all online orders.

EDUCATION

• 2007 – 2008 MA in Marketing, Kingston University (Awarded with Merit)

• 2003 – 2007 BA Hons Business Studies, Kingston University (GPA equivalent approx. 3.33 –

3.67)

• 2001 – 2003 Luckley-Oakfield School Boarding School (A-levels)

• 1996 – 2001 Burnham Grammar School (GSCEs)

ADDITIONAL SKILLS

• Computer Skills: MS Office Suite, Photoshop, Google Analytics, Omniture, HTML, VWO, Google

Tag Manager, multiple social media platforms, typing approx. 65wpm.

• Languages: Fluent English, Fluent Cantonese, Conversational Mandarin, Basic French.

• Other: Full clean driving license

INTERESTS

• Travel – I love traveling & exploring new places. During December 2011 – March 2012, I had the

pleasure of backpacking Australia & South East Asia. I have also traveled to the US, Europe & Africa.

• Sport – currently compete in 2 netball leagues in London.

• Reading – an enthusiast in personal development, I enjoy reading self-development & personal

growth books.

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