Elena Balaska
Address: ** ******** ******, ***
Mobile: 905-***-****
Email: *******.*****@*****.***
Education
M.A. International Public Relations, Cardiff University (JOMEC)
September 2009 – September 2010
B.A. International and European Studies, Panteion University
September 2003 – September 2008.
Arsakeio Tositseio High School Athens, Greece 2000-2003
Work Experience
Assistant Manager
Aldo Group
February 2014 – Present
- Managing the store employees in order to make sure that everything is in order and
the costumer service is excellent.
- Making sure the sales and the conversion percentages are being kept in high levels.
- Handling the financial matters.
- Efficient resolving of any issues that might come up.
- Making sure that daily tasks like stock and online shipments are being completed
effectively.
Senior Consultant
SquareCircle PR
January 2012 – December 2013
- Managing the public relations and communication strategies of the company’s
clients who were top Greek artists, musicians, fashion designers and DJ’s.
- Managing promotional events and parties.
- Managing and improving the clients' image.
- Finding sponsorships for major events and exhibitions.
- Managing the social media relations of the clients.
- Networking and meeting with celebrities and VIPs for celebrity endorsements.
- Promoting the client’s image and work in the media (print publications, TV,
Digital).
Account Manager
Ab!Fab! Showroom
November 2011 – January 2012
- Managing the public relations and collections of the top Greek fashion
designers.
- Promoting the designers’ collections to media (print publications, TV,
Internet) through everyday meetings with editors, stylists and celebrities.
- Managing the social media relations of the company’s clients.
- Organizing promotional events and parties.
- Cooperating with top VIP stylist Alexandra Katsaiti for exclusive fashion TV
appearances and selected celebrity photo shoots.
Account Executive
Karla Otto Ltd
September 2010 – October 2011
- Managing the public relations and collections of the following designers:
• Valentino/ Red Valentino
• Giafranco Ferre
• Marni
• COS
• Zadig & Voltaire
• Azzaro
• Gareth Pugh
• Genetic Denim
- Promoting the designers to publications through everyday meetings and
appointments – successfully organizing and managing the distribution of
collections to different shoots including Milan, Paris and New York.
- Promoting and managing the public relations of the following online retailers:
• www.luisaviaroma.com
• www.thecorner.com
• www.yoox.com
- Organizing successful fashion events - attended by Hollywood actors and
internationally known celebrities, fashion editors, directors and stylists.
- Coordinating fashion shows in Milan and Paris for all the clients of the
company.
- Liaison with Hollywood actors and celebrities for designer fittings for their
pubic appearances.
Exhibition Coordinator
Hellenic Radio and Television
December 2008 – March 2009
- Day to day stakeholder relations.
- Responsible for the events (concerts, theatrical plays) that took place during the
exhibition.
- Successful management of the everyday issues that arose due to the size and
different audiences that were interested in the subject of the exhibition, which was 70
years of Greek Public Radio.
Administrator
Hellenic Radio and Television
September 2008 – November 2008
- Coordination of exhibition services.
- Management of relationships with multiple audiences and stakeholder groups
- Liaising with local and national celebrities.
- Managed to plan a well-organized program for the exhibition that included
organized visits from more than 70% of the schools in Greece and appointments with
clients from varying groups all over Greece.
- Coordinated a program that allowed visitors to record their own show in
professional on site studios.
- Managed the background of the events that took place.
Public Relations Assistant
Renaissance Hellas S.A.
March 2007 – September 2008
- Promoting the agency and travel packages for Tour Operators and those interested in
incentive tourism.
- Taking part in international exhibitions such us EIBTM and FYTUR.
- Taking part in travel agencies' preparations for different exhibitions.
- Preparation of Power Point presentations for the exhibitions.
Key skills
Languages IT Skills
English (fluently) Windows XP & Windows Vista
French (fluently) Microsoft Office
Spanish (fluently) Web Design
Greek (fluently) Adobe Photoshop & Adobe Illustrator
Turkish (initial level) Mac OS X
Personal interests and activities
1. 2008 - 2009: Attendance of private theatrical seminars.
2. 2005 – 2008: Active participation in several seminars on Human Rights.
3. 2003 – 2008: Involvement in charity organization as a volunteer.
4. 2003 - 2006: Lessons of modern dance in Matei School.
5. 1997 - 2000: Member of the Hellenic Association for Guides.
6. 1997 - 2000: Member of the Volleyball Team of Zirinio Athletic Center.
7. 1990 - 1997: Lessons of classical ballet.
Photography
I have always had a passion for photography, but it's only over last two years that I
started exploring and learning more about it. It's something that I am really interested
in, as it relaxes me and helps me to express myself.
Cinema - Theatre
Movies and the theatre are things that I greatly enjoy. I admire the production
qualities, and have always wanted to get involved with them. That's why I decided to
take some theatrical seminars. I especially like the theater because I find it extremely
interesting how the actors manage to put themselves into certain moods and
situations, without having the flexibility to make any mistake. They know how to
behave and keep control under great amounts of pressure - something useful and
important to everyday life.
Music
Music accompanies the biggest part of my everyday life. I specifically enjoy the
sounds of jazz and soul music. I believe that music is a way of relaxing but also a way
of ‘escaping’ from the everyday routine.
References available upon request