Manager Marketing

BRITTANY CARCOVA

914-***-**** Creative Direction

********@*****.*** Public Relations

Online Marketing

Social Media

Strategic Consulting

Brand Development

EXPERIENCE

THE BERMAN GROUP New York, NY

Director of Creative Content 11/13 to present

Special Projects Manager 06/12 to 11/13

Promoted to head of creative content; responsible for the direction, strategic vision, new business development

and cross-functional team collaboration of the creative, interactive and editorial departments at a corporate

communications firm

Project lead for a portfolio of client accounts such as BASF, City of New York – Office of the Mayor, Habitat

for Humanity, Skanska, Skinny Girl, Soul Cycle, Urban Land Institute and the Wall Street Journal

Define and implement creative solutions to meet specific client needs; effectively managing individual client

teams, including all aspects of communications, marketing, logistics, public relations, events and strategic

brand initiative

Devise approach for each project; develop and manage the marketing strategy, editorial content and budget

for each

Direct the design of new corporate identities and rebranding assignments including the creation of logos,

brand guidelines and taglines

Lead and manage the multi-platform creation and maintenance of corporate websites, apps, email marketing

pieces and other digital communications

Coordinate social media campaigns; monitor benchmarks for measuring impact with analytics and KPIs to

ensure success

Execute integrated public relations and media strategies, including creation of press calendars, press releases,

articles, crisis communications, interviews and other media alerts

Improve brand visibility by successfully developing and maintaining relationships with local and national

media outlets

QUINN MCCABE LLP New York, NY

Marketing Manager 08/09 to 06/12

Established dense professional network to cultivate strong relationships within the various industry sectors to

attract clients that heightened the visibility and success of a fast-paced law firm

Proactively proposed, developed and implemented new public relations strategi es and communication initiatives

by rebranding the company to successfully grow client base

Designed presentations, marketing materials and advertisements

Successfully executed and promoted events, workshops, meetings and fund -raisers; coordinated with venues,

vendors, press and participants

Provided collaborative comprehensive client support; prepare for and attend client meetings, new business

pitches on a regular basis

Worked closely with the Director of Operations to better control the company’s communications budget while

introducing new methods that improved client satisfaction and increasing new business opportunities

SOURCE INTERLINK MEDIA New York, NY

Creative Services Specialist 07/08 to 02/09

Primary liaison between the design, editorial and advertising departments; provided support as needed to each

Copyedited advertising material; designed circulation advertisements and magazine layouts

Assisted Editor and Creative Director in structuring fast-paced weekly publication schedule

PENGUIN RANDOM HOUSE (formerly PENGUIN BOOKS) New York, NY

Assistant to the Art Director – PT while attending college 06/07 to 02/08

Organized and maintained the design production calendar; supervised the interdepartmental approval process

and handled all scheduling

Designed hardcover and picture books for publication and prepared designs for production

Coordinated photo shoots, events and meetings

Upgraded filing system by creating a budget-tracking database

EDUCATION

PRATT INSTITUTE Brooklyn, NY

Bachelor of Fine Arts, Communications Design 05/08

3.74 GPA

SKILLS

TECHNICAL SKILLS

Mac and PC platforms; Microsoft Office (PowerPoint, Word, Excel, Outlook); Adobe Acrobat; Adobe CS5

(InDesign, Illustrator, Photoshop); Adobe Macromedia Flash and Dreamweaver (HTML); Wordpress; Social Media

platforms (Twitter, Instagram, Facebook, Google+, YouTube); Keynote; Event Management Software (C -vent,

NetForum); PC Law

GENERAL SKILLS

Conceptual thinker; Outstanding communication, presentation, analytical and problem-solving skills; Superior social

media management expertise; Tech-savvy

REFERENCES

Available upon request

Contact this candidate