Manager Marketing
Resume:
JACK COOK
McLean, VA 22101 ****.*******@*****.***
SUMMARY OF QUALIFICATIONS PRIMARY SKILL SET
8+ years developing and implementing marketing
campaigns in online/e-commerce-driven
environments
3+ years On-site merchandising experience
3+ years managing external marketing agencies
(e-Dialog, Acxiom Digital)
Experience using Web analytics tools and
relational database software
Experience building HTML emails and distributing
Areas of Marketing Expertise:
using enterprise deployment tools
On-site Merchandising - Direct Response
Experience publishing Web content
Transactional Emails - Digital Display Media
PROFESSIONAL EXPERIENCE
Marriott International, Inc. – Bethesda, MD 2010 – Present
Online Merchandising Manager
Responsible for conversion optimization of on-site merchandising placements for Marriott.com and International
sites, with combined Web traffic of over 10MM visitors per month. Worked with large group of business partners to
evaluate placement submissions, negotiate timing and communicate campaign results /recommendations. Managed
on-site merchandising calendar and developed campaigns based upon based on seasonal demand.
Utilized web site hotel search and booking data to elevate destination availability on home page during
peak demand periods. Increased home page merchandising placement revenue YOY by 12%.
Developed seasonal messaging and localized content for key destination search results pages, helping
to improve booking conversion rates as much as 15%.
In conjunction with the field marketing team, successfully launched first ever Cyber Monday promotion
on Marriott.com. Merchandising placements generated a record $730K over a 24 -hour time period.
Core member of on-site personalization team, responsible for creating business rules used to target
visitors based upon destination intent and brand propensity.
Served as business lead for development of online campaign merchandising tool, a communications
platform that enabled the merchandising team to solicit offer participation for both managed and
franchise properties.
IdentityGuard.com – Chantilly, VA 2009 – 2010
Online Partner Account Manager, Consumer Direct
Managed marketing partners for Identity Guard, a monthly service which provides comprehensive identity theft
protection solutions ranging from credit reports and scores to Internet monitoring and traveler's insurance.
Managed portfolio of 18 online marketing partners (including Delta Airlines, AVG and Traffic
Marketplace) with focus on customer acquisition.
Developed free-to-paid upsell email marketing strategy for AVG partnership.
Responsible for tracking invoice payments and reconciling commission/bounty payments for entire
department with annual budget of approximately $40 million.
Network Solutions – Herndon, VA 2008
Marketing Manager, Direct Response
Responsible for development and deployment of revenue-driven upsell email campaigns offering a range of
domain name, hosting, e-commerce and SEO services to small business owners.
Sprint Nextel Corporation – Reston, VA 2005 - 2007
Email Marketing Manager
Oversaw operational delivery of enterprise-wide promotional and retention-focused email campaigns to base of
approximately 3 million Sprint Nextel customers. Worked closely with email deployment agency (Acxiom
Digital) to fulfill complex targeting strategies, prioritize agency workload and ensure timeliness of campaign
launches. Presented campaign results and learnings to various stakeholders and executive management team.
MicroStrategy, Inc. – McLean, VA 2002 - 2005
Direct Marketing Manager
Managed lead generation activities to support major product launches and generate qualified leads for sales force.
Managed $750K annual budget while leveraging numerous tactics that included online newsletter & Webcast
sponsorships, banner advertising and email campaigns.
EDUCATION
GEORGE WASHINGTON UNIVERSITY, Washington DC
Completed the following business school coursework: Marketing Management, Managerial Statistics, Operations
Management, IT Management, Financial Accounting, Business Policy
NEW YORK UNIVERSITY, New York, NY
Bachelor of Arts: Film & Television
COMPUTER SKILLS
Proficient in Microsoft Office, Vertical Response, Omniture Site Catalyst & Discover, Google Analytics, Microsoft
Project, Dreamweaver, Joomla, SilverPop, Vignette, Endeca, Final Cut Pro, Adobe Photoshop
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